• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
December 18, 2015

The 2016 SEO Predictions Word Cloud

Posted by Kerry Dean

Last year, I wrote a post where I built a word cloud based on a Momentology article of SEO predictions and advice for 2015. This year, I’m back at it again with SEO advice and predictions for 2016.

To build this year’s word cloud, I used this year’s Momentology article, where 44 SEO industry experts weighed in with the keys for organic search success in 2016. My methodology is fairly simple. I grabbed the text from the article and then used it to build a word cloud. So – without further ado – here is this year’s SEO predictions word cloud:

The 2016 SEO Predictions Word Cloud

The 2016 SEO Predictions Word Cloud

Overall, this year’s word cloud is not much different from last year’s word cloud. However, for the 2016 SEO word cloud, I did a much better job of cleaning out unnecessary words, such as verbs and proper nouns. What we are left with is a list of words that are much more representative of the hot topics and buzzwords in the SEO industry.

Here is a list of the Top 50 words (based on the number of times the word occurred):

2016 SEO Predictions Keyword Density

2016 SEO Predictions Keyword Density

If you follow the SEO industry and/or go to SEO conferences, this list of keywords should seem very familiar. Most of the SEO stories we read are centered around these topics.

It’s clear that when people talk about SEO, they talk about Google. In the Momentology article, the word ‘Bing‘ did not even appear once. Literally no one talked about Bing. As for the word ‘Yahoo‘, it was mentioned 3 times by the same person, and they were talking about the potential sale of Yahoo rather than it’s importance in the realm of organic search success.

There are also several other modern SEO buzzwords and concepts that show up quite often in the article:

  • content
  • mobile
  • data
  • user(s)
  • experience
  • brand(s)
  • ranking(s)
  • app(s)
  • link / links / linking
  • audience

These keywords tell the story of SEO today. We focus on these words in nearly every SEO recommendation and strategy that we create. We build content strategies because #ContentIsKing. We use data to support our recommendations. Mobile is the top priority for most retail sites. Audience building, branding, and user experience are becoming even more critical to SEO success. We focus on the overall usefulness of our sites from the perspective of an organic search visitor. We live these topics every day.

One term that did not appear in my list – but does appear in the article 4 times – is artificial intelligence. Personally, I believe we are still far from a time when most retail sites can adapt to the rise of AI in search, but the fact is that AI is playing a large role in determining the organic search results. Google confirmed that with the announcement about their RankBrain system:

RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google. [source]

Well, that is about it for today. I hope you enjoyed the 2016 SEO word cloud. Cheers!

Google+organic searchpredictionsSEO
Previous
Next

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020
  • A Closer Look at the Congressional Big Tech Market Power Report
  • What to Know About Reddit

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.