Accessibility Tools
PMG Digital Made for Humans
2020 A Critical Year for TikTok
David Gong
With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.
One of the biggest stories in 2019 was the rise of TikTok. Marketers followed the throngs of users who flocked to the service, though many did so without knowing what to expect. As we start 2020 in earnest, Digiday says this year will be a critical one for the platform in showing its readiness for large budgets. In its story, PMG’s Carly Carson talked about TikTok’s self-serve platform, the platform’s advantages, and its key areas for development.
“Their self-serve platform is a good start,” she said, “but we would love to see some more advanced targeting opportunities, like being able to target outside of age and demographic and potentially integrate CRM.”
Stay in touch
Bringing news to you
Subscribe to our newsletter
By clicking and subscribing, you agree to our Terms of Service and Privacy Policy
And while Carson and PMG are bullish on TikTok, she added, “part of what makes TikTok so great is the content all feels so authentic to the platform” and “I would hate to see that get watered down by too much ad inventory.”
Related Content
Consumer TrendsSocial MediaStreaming & VideoData & TechnologyStrategyDigital MarketingPlatforms & Media
PMG Portfolio Trends: Brands Move to Diversify Social Investments
7 MINUTES READ | November 16, 2021
Campaigns & Client WorkSocial MediaPlatforms & MediaCompany NewsStrategy
PMG and Beats by Dre Win Award for TikTok Campaign
2 MINUTES READ | October 29, 2021
Consumer TrendsSocial MediaSEO & Paid SearchPlatforms & MediaDigital Marketing
Third Quarter Big Tech Earnings Shed Light on Privacy Impact
5 MINUTES READ | October 28, 2021
Consumer TrendsSocial MediaAI & MarketingStreaming & VideoDigital MarketingPlatforms & Media
How Social Apps Are Evolving
6 MINUTES READ | September 9, 2021
Consumer TrendsSocial MediaPlatforms & MediaDigital Marketing
What You Need to Know About Facebook’s Latest Content Transparency Reports
4 MINUTES READ | August 30, 2021
Campaigns & Client WorkSocial MediaProgrammatic AdvertisingCreative DesignStreaming & VideoStrategyDigital MarketingCompany News
PMG Partners with Old Navy to Create a Fully Inclusive Shopping Experience with BODEQUALITY
4 MINUTES READ | August 20, 2021
Creative DesignSocial MediaStreaming & VideoPlatforms & Media
Snap Bets Big on Commerce and Community
4 MINUTES READ | May 26, 2021
Consumer TrendsSocial MediaPlatforms & Media
Introducing the Social Audio Wars
6 MINUTES READ | April 27, 2021
Social MediaStreaming & VideoPlatforms & MediaConsumer Trends
The Year of Streaming, and the Decline of Communal Experiences
7 MINUTES READ | March 17, 2021
Social MediaData & TechnologyB2B MarketingStrategyDigital MarketingPlatforms & Media
Preparing for iOS 14 & the AppTrackingTransparency Framework
5 MINUTES READ | January 29, 2021
Consumer TrendsCampaigns & Client WorkDigital MarketingStrategyPlatforms & Media
Why “Black Friday” Search Terms Slumped & Other Cyber Weekend Trends
7 MINUTES READ | December 2, 2020
StrategyCreative DesignB2B MarketingPlatforms & MediaDigital Marketing
How Brands Can Stand Out With User-Generated Content
1 MINUTE READ | November 12, 2020