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News and Insights

Author: Aaron Elkins

05 November, 2018
Posted by Aaron Elkins

Tips for Holiday Reporting Preparedness

There is a reason why there are so many cliches about preparedness. Catchy phrases like Always be prepared, An ounce of prevention is worth a pound of cure, a stitch in time saves nine, or most relevant to this post: Winter is Coming. Christmas and Holiday shopping is already here, available on store shelves at […]

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16 October, 2017
Posted by Katie Friedman and Aaron Elkins

Augmented Reality: The Next Frontier

The last time a dancing piece of food went viral, it was March 2002 and it was a banana singing about Peanut Butter Jelly Time. Today, things are more sophisticated: you can project a dancing hot dog into your room on Snapchat (without the music, thankfully). Besides being addicting to watching these guys gyrate around, […]

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26 June, 2017
Posted by Katie Friedman, Aaron Elkins and Leyla Kanafani

Lightning in a BOTtle

We’ve all talked to a robot – and that doesn’t mean we’re lonely. It means brands are quickly building and launching conversation bots to expand their marketing and customer experience efforts. A bot is software that can automate certain tasks. Messenger bots, or chatbots, have the ability to automate conversations with their users. If you […]

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10 May, 2017
Posted by Aaron Elkins

Becoming FAMEous: Streamline Reporting with Facebook Ads Manager for Excel

  Earlier this spring, Facebook announced the launch of Facebook Ads Manager for Excel, or FAME. So far, I haven’t seen a lot of conversation about this tool, which is a shame, as the tool itself has a lot to offer almost any social marketing team. FAME is a great starting point for automating routine reports, although it’s […]

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