PMG’s data analysis demonstrates 45% of retailer investments went into paid social, yielding 33% of all revenue for Cyber Weekend 2019. Today we released the results of its Cyber Weekend advertising report findings. Our team analyzed over 40M+ clicks, across $200M+ in media spend, and $1B in attributed revenue to identify key trends that arose […]
A consumer’s right to online privacy has been a burning issue for nearly everyone; from consumers, companies, and now, state government officials with the CCPA providing Californian consumers with more control over their data. There’s no doubt that new laws will have a significant impact on the digital advertising industry and how consumer data is […]
In a few hours, the Internet will break. Not literally in the sense of a blackout, but culturally in that online conversation will likely be dominated by one singular event throughout the weekend. YouTuber Shane Dawson’s highly-anticipated Conspiracy palette and subsequent makeup Collection will be available for purchase in partnership with Jeffree Star Cosmetics and […]
In an unprecedented move, Facebook’s now-infamous leak resulted in the public getting front-row seats to a weekly internal Q&A at the social media titan last week. There was a lot to unpack in both the audio leak from July and the livestream, but at a high level, here’s what I found most interesting and took […]
Announced last week, Facebook’s new Off-Facebook Activity tool will give each user a summary of the third-party websites and apps that share a user’s visit history information with Facebook; allowing people the opportunity to clear that history from their account if they choose to. This feature was announced last year, but given additional recommendations from […]
As 2019 Amazon Prime Day(s) heated up, PMG’s Price Glomski spoke to NPR’s Marketplace Podcast team about Amazon’s affiliate program. With dozens, if not hundreds, of Amazon buying guides shared by publishers and influencers each year, many people may be surprised to learn that a lot of those recommenders make commissions off of what a […]
As a part of an 18-month federal investigation, the Federal Trade Commission and the U.S Department of Justice have been looking into the biggest tech companies as they build a potential antitrust case(s); posing the question: Should the biggest tech platforms be broken up? It’s evident that, as economists put it, a ‘consumer change of […]
Last month at Google I/O, Google announced plans to update how cookies are managed by its web browser, Chrome. The new policies and features are aimed at improving users’ online experiences by allowing for more transparency and control over how cookies are being used. This new approach to data security will take shape in the […]
According to the latest research by Winnie and The Mom Project, the most influential factor that determines whether a new mom decides to stay at her job or leave the workforce entirely after having a child is the ability to take advantage of a flexible work schedule. How families balance their professional careers and child-rearing […]
Last year, Black Friday and Cyber Monday led to record-breaking consumer spending, and this year is predicted to be an even bigger event as e-commerce methods are expected to take home more of the pie than ever before. So much so that Deloitte’s holiday retail forecasts predict that “total retail sales will increase 5-5.6 percent, […]