NEW PMG PAPER
For the fifth year in a row, Ad Age awards PMG a distinguished spot on the annual Best Places to Work list. This list celebrates leading companies in advertising and marketing for their commitment to creating a great place to work — from having an inclusive, empowered culture to great benefits, fair pay, and so […]
Video games have gone mainstream. Is your brand ready? The allure of video games has gone mainstream, and games like Fortnite have become the new social media for certain audiences, especially among young consumers. This meteoric rise of gaming’s popularity presents a multi-billion dollar opportunity for brands that understand how to wade into the fray of […]
PMG’s data analysis demonstrates 45% of retailer investments went into paid social, yielding 33% of all revenue for Cyber Weekend 2019. Today we released the results of its Cyber Weekend advertising report findings. Our team analyzed over 40M+ clicks, across $200M+ in media spend, and $1B in attributed revenue to identify key trends that arose […]
A consumer’s right to online privacy has been a burning issue for nearly everyone; from consumers, companies, and now, state government officials with the CCPA providing Californian consumers with more control over their data. There’s no doubt that new laws will have a significant impact on the digital advertising industry and how consumer data is […]
In a few hours, the Internet will break. Not literally in the sense of a blackout, but culturally in that online conversation will likely be dominated by one singular event throughout the weekend. YouTuber Shane Dawson’s highly-anticipated Conspiracy palette and subsequent makeup Collection will be available for purchase in partnership with Jeffree Star Cosmetics and […]
In an unprecedented move, Facebook’s now-infamous leak resulted in the public getting front-row seats to a weekly internal Q&A at the social media titan last week. There was a lot to unpack in both the audio leak from July and the livestream, but at a high level, here’s what I found most interesting and took […]
Announced last week, Facebook’s new Off-Facebook Activity tool will give each user a summary of the third-party websites and apps that share a user’s visit history information with Facebook; allowing people the opportunity to clear that history from their account if they choose to. This feature was announced last year, but given additional recommendations from […]
As 2019 Amazon Prime Day(s) heated up, PMG’s Price Glomski spoke to NPR’s Marketplace Podcast team about Amazon’s affiliate program. With dozens, if not hundreds, of Amazon buying guides shared by publishers and influencers each year, many people may be surprised to learn that a lot of those recommenders make commissions off of what a […]
As a part of an 18-month federal investigation, the Federal Trade Commission and the U.S Department of Justice have been looking into the biggest tech companies as they build a potential antitrust case(s); posing the question: Should the biggest tech platforms be broken up? It’s evident that, as economists put it, a ‘consumer change of […]
Last month at Google I/O, Google announced plans to update how cookies are managed by its web browser, Chrome. The new policies and features are aimed at improving users’ online experiences by allowing for more transparency and control over how cookies are being used. This new approach to data security will take shape in the […]