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Author: Abby Long

March 03, 2021
Posted by Abby Long

Preparing for Google’s Cookieless Future

On March 3, Google announced it would officially phase out third-party cookies next year across all Google ad-buying platforms, including Google Ads, DV360, and Campaign Manager, and will not be building alternate identifiers. The decision follows an early 2020 announcement to phase out third-party cookies on Chrome by 2022 and will undoubtedly affect the entire […]

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February 24, 2021
Posted by Abby Long

Takeaways from President Biden’s First 30 Days

The first days of any new administration serve as leading indicators for how policies and priorities could impact businesses and consumer behavior throughout a president’s term, and President Biden’s has been no exception. During his first month in office, President Biden signed more than 40 executive orders and memorandums to address issues spanning the coronavirus […]

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February 17, 2021
Posted by Abby Long

What You Need to Know About Clubhouse

As people remain primarily isolated and indoors during the pandemic and blizzard-like conditions facing much of the United States, many are turning to the ephemeral nature of newfound audio-first social platforms for community and conversation.  Clubhouse is Growing Fast Clubhouse, and to a slightly lesser extent its sports-based equivalent, Locker Room, has gained momentum in […]

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February 15, 2021
Posted by Abby Long

Adweek Names PMG Breakthrough Agency of the Year

Today, Adweek named PMG as 2021 Breakthrough Media Agency of the Year, an achievement recognizing the agency’s collective effort in 2020 to overcome unforeseen challenges, find growth and help clients navigate unprecedented uncertainty. In the story about the win on Adweek, reporter Kyle O’Brien cited, “[PMG’s] ability to pivot, grow its revenue and retain its […]

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February 08, 2021
Posted by Abby Long

The Most Memorable Ads of Super Bowl LV

There were plenty of standouts across the slate of Super Bowl LV ads this year, and the PMG creative team outlined their thoughts on what made the best ads the best and the worst the worst. The Ad Everyone Is Talking About. Reddit’s 5-second ad honored the ‘underdogs’ of the GameStop frenzy and was disruptive […]

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February 02, 2021
Posted by Abby Long

Catching Up on Apple’s and Facebook’s Clash Over Online Privacy

In line with Data Privacy Day late last week, Apple CEO Tim Cook gave a live-streamed keynote speech at the Computers, Privacy & Data Protection Conference on a range of topics, including tech-fueled extremism, federal privacy laws, self-censorship, and the importance of user privacy. The address (and subsequent media interviews with Fast Company, GQ, Inc., […]

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January 21, 2021
Posted by Abby Long

What You Missed at CES 2021

Historically a headline-making event, the first all-virtual CES was largely overshadowed by political events in Washington, D.C. this month. Still, plenty of tech advancements and developments were announced throughout dozens of sessions and over 2,000 company showcases that are worth taking note of.  Here are the three things that caught our attention during CES 2021: […]

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January 11, 2021
Posted by Abby Long

Ad Age Names PMG #1 Best Place to Work in 2021

Today, Ad Age named PMG #1 on its annual list of Best Places to Work, the company’s sixth year in a row to be recognized on the list. The Ad Age Best Places to Work list celebrates leading companies in advertising and marketing for their commitment to creating a great place to work — from […]

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December 16, 2020
Posted by Abby Long

Hindsight 2020 & Looking Ahead to 2021

2020: A Year in Review It was a year unlike any other, defined by unprecedented events, yet characterized by a strong sense of togetherness and community around the world. And though year in review stories are a time-honored tradition for publications, this year’s batch feels different. In similar form, many of the major tech platforms published detailed reports and […]

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December 11, 2020
Posted by Abby Long

Preparing for Streaming’s Growth & The Future of TV Buying

The news that Warner Bros. would be releasing its 2021 movie line-up in theaters and via HBO Max came as quite a shock to the media and entertainment industry last week, crystallizing just how fast 2020 has accelerated trends in media consumption and technology. The decision was unexpected and reportedly left prominent movie stars and […]

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