COVID-19
It’s been over ten weeks since the novel coronavirus (COVID-19) was first reported in Wuhan, China. Since then, a global crisis has emerged as the disease continues to spread; affecting hundreds of thousands of people and requiring swift action by governments, first responders, and institutions. From interruptions across the global supply chain to the mass […]
It’s Monday, March 30th, 2020. We hope you had a quiet, Netflix-filled weekend. For at least a decade, the Waffle House Index has been a form of “back of a napkin” math used by FEMA and other agencies to determine the severity of disasters across America, measuring to what extent Waffle Houses remain open in […]
Friday, March 27th, 2020 It’s Friday. We hope you have a restful weekend ahead of you. We recommend watching Tiger King on Netflix if you can; it’s a quasi-exotic animal show-and-tell turned true-crime docuseries and a much-needed break from the headlines surrounding our current circumstances. However you decide to spend your weekend, stay safe, and […]
Over one-fifth of the world’s population is currently under some form of “shelter in place” as the global economy grinds to a halt in an attempt to slow the novel coronavirus outbreak across borders. Of those with home internet access, over 20% of bandwidth is reportedly being spent on coronavirus-related content with news consumption becoming […]
With many brands looking to help consumers in these difficult times, the video and streaming landscape continues to provide opportunities to engage consumers. As you are thinking about adjusting your media strategy, here are PMG’s recommendations and a few opportunities to consider: See the rest in our video streaming and CTV investment guide:
We hope you had a restful weekend and some time to recharge. This past week was filled with a lot of firsts — in fact, too many to count. More than 20% of Americans have now been instructed to stay in their homes as businesses deemed ‘nonessential’ close indefinitely throughout the country’s most populous regions. Australia […]
It’s been a long week. We hope you’re staying safe and healthy — remember to get some fresh air today. The Latest on the COVID Outbreak In the U.S., the number of COVID-19 cases exceeded 11,000 as Congress weighed economic stabilization packages that could top over $1 trillion and may include some form of universal […]
As the U.S. federal government weighs stimulus packages, marketers remain focused on supporting customers with decisions regarding brick & mortar store closures, brand communications, and enabling optimum efficiencies across channels. Here’s what we know. Store closures Ecommerce performance Brand communications A Call to Close the Stores The new public guidance by the federal government strains the logistics […]
Life in the U.S. sees major disruptions with the nation edging closer to shutdown as the virus continues to spread. Europe has become the epicenter of the outbreak with European nations sealing borders and enacting strict lockdown measures. Across the global economy, consumers are rocked by unprecedented volatility as economic levers are pulled to weather the […]
For the fifth year in a row, Ad Age awards PMG a distinguished spot on the annual Best Places to Work list. This list celebrates leading companies in advertising and marketing for their commitment to creating a great place to work — from having an inclusive, empowered culture to great benefits, fair pay, and so […]