Last year, Black Friday and Cyber Monday led to record-breaking consumer spending, and this year is predicted to be an even bigger event as e-commerce methods are expected to take home more of the pie than ever before. So much so that Deloitte’s holiday retail forecasts predict that “total retail sales will increase 5-5.6 percent, […]
PMG is proud to join The 3% Movement as a founding agency member of the 3% Pledge for Pay Equity. The initiative reflects PMG’s ongoing commitment to transparency, pay equity and closing the wage gap in the advertising industry. Originally created to raise the number of female Creative Directors in advertising from 3% to 50%, […]
Facebook recently introduced a first-party cookie option for the Facebook Pixel, making them the latest digital platform to do so. This new feature automatically went into effect on October 24th, unless an advertiser opts-out via their pixel settings in Facebook’s Events Manager. What are 3rd-Party Cookies vs. 1st-Party Cookies? A cookie is a piece of […]
We are excited to share that PMG is going on a University Recruiting Tour to find the best talent for our Digital Marketing Associate Program and internships in the weeks to come. If you haven’t heard, PMG is looking for bright university graduates to join our 2019 Summer Associate and Intern Program! Our University Tour […]
Now known as the second company in history to reach a $1 trillion valuation, and thus, fortifying its place as one of the most valuable brands in the world, Amazon is the leading online retailer with net sales amounting to over $175 billion just last year. While the majority of Amazon’s revenues are made through […]
Affectionately called the Great White North, Canada is known for many things but more notably, maple syrup, hockey, and the honorable prime minister, Justin Trudeau. With a robust $1.53 trillion GDP, the most important industries in the country are logging and oil with its sizable manufacturing sector responsible for contributing products to the global automobile, […]
To help ourselves, our clients, and the industry orient themselves in this new voice-powered ecosystem, we launched the PMG Voice Lab. The initiative is a long-term investment in research, analysis, and experimentation in the field of voice search and voice-enabled technologies and opportunities. In our first Voice Lab analysis, we put the top voice-enabled technologies […]
From LAN parties in the 1990s to arenas packed with thousands of eager fans in early 2018, with a bit of luck and the creation of ‘game-changing’ technological advancements, gaming has gone from a casual hobby to a revolutionary multi-million dollar modern entertainment industry in just a few decades’ time. According to the Pew Research […]
Set to attract over 380 million fans in 2018 and easily generate over $1.4 billion in revenue by 2020, the global esports frenzy is just getting started, but with a laundry list of big players, moving parts, and preferential platforms to consider, esports can be pretty confusing to understand and even more complicated to get […]
Settled in the bustling city of New York, marketers and content experts gathered to talk strategy, market positioning, product releases/enhancements and partnership opportunities last week. With the influential presence of content publishers like Refinery29, Hulu, and Condé Nast combined with social platforms like Twitter and YouTube showing their latest insights and latest content, NewFronts 2018 […]