Set to attract over 380 million fans in 2018 and easily generate over $1.4 billion in revenue by 2020, the global esports frenzy is just getting started, but with a laundry list of big players, moving parts, and preferential platforms to consider, esports can be pretty confusing to understand and even more complicated to get […]
Settled in the bustling city of New York, marketers and content experts gathered to talk strategy, market positioning, product releases/enhancements and partnership opportunities last week. With the influential presence of content publishers like Refinery29, Hulu, and Condé Nast combined with social platforms like Twitter and YouTube showing their latest insights and latest content, NewFronts 2018 […]
In this month’s piece on global market trends, we’ve set our sights on exploring the rich historic culture and progressive economic and consumer trends of the third largest economy in the world, Japan. With the country’s unique position as the only Asian nation of G7, Japan’s sophisticated global economic influence is backed by a strong […]
This has been a rough past few weeks for Facebook. We expect Facebook to take several actions to address not just recent data privacy issues, but forthcoming regulation in the U.S. and E.U. PMG will keep clients apprised and provide our viewpoints on the impact of those changes. — With the developments surrounding the Cambridge […]
In tandem with our year-long series committed to exploring global market trends and international economies, we’ve dedicated some time and energy to the region we are particularly fond of — Texas. Planting our roots in the heart of Fort Worth, Texas seven years ago, PMG has partnered with some incredible Texas-based brands like The Container […]
To provide a better experience for consumers, the AMP Project was developed in 2016 as a collective effort between thousands of developers and publishers to create websites and ads that are fast, engaging, and high-performing. And now, due to the project’s phenomenal success, Google Developers are extending the open-source frameworks’ capabilities and formats to enable […]
To help searchers better navigate shopping centers and outlet malls, Google added a tab to the local panel named “Directory” which acts as a mall directory for indoor and outdoor shopping centers. It’s important to note that the tab only displays for mobile and tablet local panels in search results, which makes sense seeing as […]
With the official opening of the 23rd Winter Olympic Games last week, we thought it’d be appropriate to explore the Korean Wave and share a few notable South Korean trends and how some brands have leaned into their popularity to better connect with Korean consumers. Hallyu and South Korean Culture Commonly referred to as Hallyu, […]
In the effort to merge the shopping and social experience for brands, many social media platforms have been developing ways for consumers to discover, review and shop product offerings – all within the social media apps and platforms they love. And for a good reason, in 2017, 74% of shoppers used social media to inform […]
In a move to fulfill consumer demands for more control and to elevate the level of user accessibility in response to the cultural conversation around advertising transparency, Google recently announced a few updates to Ads Settings and key user-facing features. Jon Krafcik, Google’s Group Product Manager for Data Privacy and Transparency, outlines how the changes […]