COVID-19
It’s been a long week. We hope you’re staying safe and healthy — remember to get some fresh air today. The Latest on the COVID Outbreak In the U.S., the number of COVID-19 cases exceeded 11,000 as Congress weighed economic stabilization packages that could top over $1 trillion and may include some form of universal […]
As the U.S. federal government weighs stimulus packages, marketers remain focused on supporting customers with decisions regarding brick & mortar store closures, brand communications, and enabling optimum efficiencies across channels. Here’s what we know. Store closures Ecommerce performance Brand communications A Call to Close the Stores The new public guidance by the federal government strains the logistics […]
Life in the U.S. sees major disruptions with the nation edging closer to shutdown as the virus continues to spread. Europe has become the epicenter of the outbreak with European nations sealing borders and enacting strict lockdown measures. Across the global economy, consumers are rocked by unprecedented volatility as economic levers are pulled to weather the […]
For the fifth year in a row, Ad Age awards PMG a distinguished spot on the annual Best Places to Work list. This list celebrates leading companies in advertising and marketing for their commitment to creating a great place to work — from having an inclusive, empowered culture to great benefits, fair pay, and so […]
Video games have gone mainstream. Is your brand ready? The allure of video games has gone mainstream, and games like Fortnite have become the new social media for certain audiences, especially among young consumers. This meteoric rise of gaming’s popularity presents a multi-billion dollar opportunity for brands that understand how to wade into the fray of […]
PMG’s data analysis demonstrates 45% of retailer investments went into paid social, yielding 33% of all revenue for Cyber Weekend 2019. Today we released the results of its Cyber Weekend advertising report findings. Our team analyzed over 40M+ clicks, across $200M+ in media spend, and $1B in attributed revenue to identify key trends that arose […]
A consumer’s right to online privacy has been a burning issue for nearly everyone; from consumers, companies, and now, state government officials with the CCPA providing Californian consumers with more control over their data. There’s no doubt that new laws will have a significant impact on the digital advertising industry and how consumer data is […]
In a few hours, the Internet will break. Not literally in the sense of a blackout, but culturally in that online conversation will likely be dominated by one singular event throughout the weekend. YouTuber Shane Dawson’s highly-anticipated Conspiracy palette and subsequent makeup Collection will be available for purchase in partnership with Jeffree Star Cosmetics and […]
In an unprecedented move, Facebook’s now-infamous leak resulted in the public getting front-row seats to a weekly internal Q&A at the social media titan last week. There was a lot to unpack in both the audio leak from July and the livestream, but at a high level, here’s what I found most interesting and took […]
Announced last week, Facebook’s new Off-Facebook Activity tool will give each user a summary of the third-party websites and apps that share a user’s visit history information with Facebook; allowing people the opportunity to clear that history from their account if they choose to. This feature was announced last year, but given additional recommendations from […]