Today, Adweek named PMG as 2021 Breakthrough Media Agency of the Year, an achievement recognizing the agency’s collective effort in 2020 to overcome unforeseen challenges, find growth and help clients navigate unprecedented uncertainty. In the story about the win on Adweek, reporter Kyle O’Brien cited, “[PMG’s] ability to pivot, grow its revenue and retain its […]
There were plenty of standouts across the slate of Super Bowl LV ads this year, and the PMG creative team outlined their thoughts on what made the best ads the best and the worst the worst. The Ad Everyone Is Talking About. Reddit’s 5-second ad honored the ‘underdogs’ of the GameStop frenzy and was disruptive […]
In line with Data Privacy Day late last week, Apple CEO Tim Cook gave a live-streamed keynote speech at the Computers, Privacy & Data Protection Conference on a range of topics, including tech-fueled extremism, federal privacy laws, self-censorship, and the importance of user privacy. The address (and subsequent media interviews with Fast Company, GQ, Inc., […]
There is no doubt that we’re entering a new era of digital advertising. The release of Apple’s AppTrackingTransparency (ATT) framework via iOS 14 will have a significant impact on the digital economy, not just across the mobile app ecosystem, but disrupting the fundamental way brands engage with customers online. Nearly every platform, ad tech partner, and app […]
Historically a headline-making event, the first all-virtual CES was largely overshadowed by political events in Washington, D.C. this month. Still, plenty of tech advancements and developments were announced throughout dozens of sessions and over 2,000 company showcases that are worth taking note of. Here are the three things that caught our attention during CES 2021: […]
Today, Ad Age named PMG #1 on its annual list of Best Places to Work, the company’s sixth year in a row to be recognized on the list. The Ad Age Best Places to Work list celebrates leading companies in advertising and marketing for their commitment to creating a great place to work — from […]
2020: A Year in Review It was a year unlike any other, defined by unprecedented events, yet characterized by a strong sense of togetherness and community around the world. And though year in review stories are a time-honored tradition for publications, this year’s batch feels different. In similar form, many of the major tech platforms published detailed reports and […]
The news that Warner Bros. would be releasing its 2021 movie line-up in theaters and via HBO Max came as quite a shock to the media and entertainment industry last week, crystallizing just how fast 2020 has accelerated trends in media consumption and technology. The decision was unexpected and reportedly left prominent movie stars and […]
AdExchanger named PMG to its inaugural Programmatic Power Players List this year, a guidebook that recognizes the leading agencies, strategic partners, and solution providers in the marketing technology industry. From data providers, DSPs and SSPs, and DCO platforms, this list of 60 companies spans the entirety of the programmatic advertising landscape. The 2020 Programmatic Power […]
We just wrapped up Cyber Weekend 2020, and we’ve all seen the headlines: Two record-breaking sales days with Black Friday pulling in $9 billion in sales and Cyber Monday driving $10.8 billion in online orders, a feat that pushed ecommerce adoption to new heights. But beyond those (albeit staggering) numbers were demonstrable trends that signify […]