On Friday, the TSA screened more than 2.2 million passengers — the highest number since the pandemic began — in an early signal that travel demand for the Thanksgiving holiday is on track to return to pre-pandemic levels. AAA predicts more than 53 million Americans will travel for Thanksgiving this year, an increase of 13 […]
PMG’s “Big Questions” series features commentary from industry leaders on some of the biggest questions facing brands in the digital economy. In this month’s Big Questions, we (virtually) sat down with Price Glomski, PMG’s executive vice president, to discuss what he sees as the biggest challenges and opportunities for travel marketers. What are the biggest […]
There’s one week until Cyber Weekend (the weekend between Black Friday and Cyber Monday after Thanksgiving), and already, millions of consumers are making purchase decisions, as analysts noted major retailers are well-stocked and consumer demand is strong, despite rising prices and lingering supply chain woes. This blog post features a round-up of the latest retail […]
Growing demands for privacy are reshaping the social media landscape, and with consumption habits fluctuating from static feeds to ephemeral messaging and short-form video, social media is entering a new era. To navigate this sea-change, advertisers are fortifying their media investment strategies through diversification, helping their brands achieve optimal reach and engagement across a variety […]
As the holiday season gets underway, consumer excitement is building and a majority (52 percent) have already started shopping. However, most (72 percent) still have not decided which brands to buy from, representing a timely opportunity for marketers. Now is the time for brands to impact buying journeys, and capture share of mind and wallet. […]
With Halloween candy marked down in stores, and holiday music spreading cheer, this week’s briefing features a round-up of the latest holiday shopping predictions, retail sales figures, and more. Key Takeaways Holiday retail sales are expected to break records this year, with firms including Adobe, eMarketer, and Salesforce predicting offline and online sales to increase […]
Earlier this year, on behalf of Best Western, PMG became one of the first digital companies to test and run impression-based programmatic TV buying as an exclusive beta partner to AMC Networks’ innovative partnership with The Trade Desk. As the first-ever programmatic buying opportunity to use household-level targeting via linear cable networks, Best Western was […]
We’re excited to announce that the applications for the 2022 class of the PMG Graduate Leadership Program (GLP) are now open! The GLP is an incredible opportunity for Class of 2021 and 2022 college graduates with a Bachelor’s or Master’s who are interested in pursuing a career in the digital industry. The GLP offers applicants […]
Many of the world’s biggest tech companies reported quarterly earnings this week, equipping marketers with new benchmarks to measure how the latest privacy changes across mobile operating systems have impacted audience targeting, campaign performance, and ad measurement. Today’s briefing provides a snapshot of how tech companies are navigating the downstream effects of new privacy measures, […]
With the United States reopening its international borders to vaccinated travelers from more than 30 countries starting in November and popular destinations like Australia beginning to emerge from travel restrictions, pent-up consumer demand for travel continues to grow stronger by the day. Catch up quick: The latest on U.S. travel restrictions Reopening Transatlantic Routes The most significant update the […]