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COVID-19

Updates &
Industry Insights

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Author: Abby Long

July 17, 2020
Posted by Abby Long

Ready or Not, Class is (Almost) in Session

Wednesday afternoon, dozens of prominent Twitter accounts, including those of President Obama, Bill Gates, Kanye West, and Elon Musk, were hacked in an apparent coordinated social engineering hack turned Bitcoin scam. Unable to put a stop to the attack, Twitter disabled the ability for people and brands with verified accounts to Tweet for several hours. […]

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July 14, 2020
Posted by Abby Long

Understanding the Recent TikTok Tensions

TikTok is facing renewed scrutiny over its data collection and sharing practices amid the US and Australia reportedly considering a ban on TikTok and other Chinese social apps, which has enlightened a frenzy of commentary and debate on censorship, data privacy, and national security.  The State of TikTok Concerns Growing anti-Chinese sentiment across industries has […]

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July 13, 2020
Posted by Abby Long

Understanding the Genius Bar Index

If you’re in the Northeast, we hope you had a quiet, safe weekend tucked away from Tropical Storm Fay. Everyone else, we hope you had a quiet and safe weekend, too. There’s plenty to catch up on, so let’s get to it.  News you might have missed The Genius Bar Index What’s up with TikTok? […]

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July 09, 2020
Posted by Abby Long and Ruthie Nathan

Recovery Decelerates as Consumers Opt to Stay Home

What a time to be alive. I can’t recall a season when so many different pressing issues dominated the news cycle. The Black Lives Matter movement, the pandemic, returning to school, tech vs. journalism, free speech and civil liberties, the Facebook ad boycott, China-US relations, and several more that escape me. Amid all this, I […]

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July 06, 2020
Posted by Abby Long

Cases Surge, Businesses Decide What To Do Next

I hope you had a refreshing few days watching Hamilton and illegal fireworks. It’s a slower week than normal on the world stage, so let’s jump in. The second lockdown Markets rollercoaster The week ahead The second lockdown The cat’s out of the bag and America is facing an unanticipated surge in cases, and likely […]

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July 02, 2020
Posted by Abby Long and Ruthie Nathan

Companies Reassess Priorities While Consumer Demand Remains Low

The following is included in PMG’s Summer Briefing Series, exclusive content and commentary provided to PMG clients 2/week on the marketing and business news that’s making headlines. Q2 has come and gone. Can you believe it? Me either. If you’re wanting to take a trip down memory lane, I highly recommend this H1 recap by […]

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June 29, 2020
Posted by Abby Long

How the Facebook Boycott (Most Likely) Ends

Happy Monday, and welcome back to a new Summer Briefing by PMG.  Last Friday, Fortnite players around the world had front row seats to an in-game “Movie Nite” featuring three Christopher Nolan movies (for free) via a digital cinema-style screening experience. It was the first time Epic Games had attempted to show full films in-game, […]

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June 18, 2020
Posted by Abby Long

How the Pandemic is Affecting Personal Finances

Happy Thursday. Two more days until the weekend. You can do this.  In today’s briefing, we’re reviewing consumer insights across verticals and how the pandemic, economic recovery, as well as the Black Lives Matter movement, have shaped consumer sentiment these past few weeks. Consumer insights Commerce verticals Retail  Beauty CPG Services verticals Dining & QSR  […]

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June 15, 2020
Posted by Abby Long

Europe Opens Borders, and Protests Bring Forth Monumental Change

We are now three weeks into nationwide protests against police brutality and racial inequality in the US, and it’s been just over three months since the WHO declared the novel coronavirus a (global) pandemic. Time flies when anxiety and unrest is at an all-time high. I hope you’re able to find some time to decompress […]

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June 11, 2020
Posted by Abby Long

Demands for Change and How Brands are Stepping Up

In recent days, corporations and firms across sectors have faced enormous public pressure, criticism, and louder calls for accountability as the fallout from the George Floyd protests and America’s reckoning with racial inequality only grows stronger. From allegations of pay disparity to personal accounts of cultural and systemic discrimination, more reports are coming to light […]

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