With cyber week literally right around the corner, I’m going to try to keep this as simple and high-level as possible for you. I asked PMGers across channels around the agency to share their insights on what we should expect from retailers during Holiday this year. I received an overwhelming number of responses, and from […]
Just in time for the Holidays and hot on the heels of Safari’s Intelligent Tracking Prevention, Google has released a new site tag (global site tag) that helps advertisers work around the ITP update by streamlining conversion tracking across Google products. ITP is a new Safari 11 feature that utilizes machine learning on both desktop […]
Editor’s Note: This is Part 1 of our Amazon Series, along with Part 2 – Strategies for Advertising with Amazon and Part 3 – Strategies for Amazon Advertising Valued at $430 billion and with over 300 million active users with an estimated 80 million American Amazon Prime members, it’s no secret that Amazon is the […]
With music streaming being responsible for more than 50% of all US music industry revenue last year, paid and ad-supported streaming services brought in a total of $3.9 billion, which has caused brands to fall head over heels in love with the potential opportunities associated with digital audio advertising. So who are the big players on […]
Writing content is a great opportunity for a brand to target new audiences by working across multiple channels to leverage a brand’s message into an actionable strategy that can meet the needs of thousands of consumers. Whether it’s through the curation of social content, updating product descriptions, or writing long format blog posts that answer […]
A new content feature called Google Posts was officially rolled out late last week by Google to all verified GMB users and rumored to serve as the new way for businesses to share relevant social updates directly on Google Search. By enabling local businesses to create and display content on Google that links to the […]
Writing content for the SEO team at PMG has its perks and one of my favorites is that I’m able to write marketing copy for a variety of clients across several industries. After a few tries at familiarizing myself with writing for a new client, I’ve developed a personal writing strategy (steps are shown below) that […]
Colder weather is rapidly approaching and with it comes bitter temperatures and dreary days, but I think I have the perfect way to give your workspace a pick-me-up. What better way to boost your spirits and office decorum than by investing in an office plant? Adding an office plant can boost your productivity, health and […]