COVID-19
We made it to Friday. Drinks on me tonight. Virtually, of course. If you haven’t already, consider joining the 50M subscribers that have signed up for Disney+ in the past six months. I can’t recommend (to dog and cat lovers alike) the Disney+ original Togo enough. Fair warning — only watch if you’re ready to […]
Each passing day physical storefronts remain closed, seasonal products depreciate further on warehouse shelves. Retailers must act quickly to convert an abundance of inventory into cash, and because of the shift of demand to ecommerce, formulating a digital media plan is Step 1. In PMG’s latest POV, we outline how brands can take immediate action […]
It’s been a tough, rollercoaster start to the week with increased scope in job cuts, stock market gains, grim economic predictions, and more disorder across industries. The good news is that China and other national economics are beginning to restart, and Quibi is here to snatch some quick bites out of your day — I […]
Another weekend of bread baking and social distancing has come and gone. I hope you spent time doing something you truly enjoy and were able to head outside for some fresh air. In today’s briefing, we’ve rounded up the news and developments you might have missed over the weekend. Weekend in Review International Headlines Advertising […]
We made it to another Friday. I hope you have a quiet weekend ahead — just a few more hours between you and season three of ‘Ozark’ on Netflix. See you back on Monday with a round-up of what you might have missed from the weekend. Week in Review This week was another seven days […]
While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums. So much so that Nielsen is estimating Americans are spending just shy of twelve hours each day with media platforms. At a glance, here is how brands should be reassessing their audio strategies: In PMG’s […]
It’s Monday, March 30th, 2020. We hope you had a quiet, Netflix-filled weekend. For at least a decade, the Waffle House Index has been a form of “back of a napkin” math used by FEMA and other agencies to determine the severity of disasters across America, measuring to what extent Waffle Houses remain open in […]
Friday, March 27th, 2020 It’s Friday. We hope you have a restful weekend ahead of you. We recommend watching Tiger King on Netflix if you can; it’s a quasi-exotic animal show-and-tell turned true-crime docuseries and a much-needed break from the headlines surrounding our current circumstances. However you decide to spend your weekend, stay safe, and […]
Over one-fifth of the world’s population is currently under some form of “shelter in place” as the global economy grinds to a halt in an attempt to slow the novel coronavirus outbreak across borders. Of those with home internet access, over 20% of bandwidth is reportedly being spent on coronavirus-related content with news consumption becoming […]
With many brands looking to help consumers in these difficult times, the video and streaming landscape continues to provide opportunities to engage consumers. As you are thinking about adjusting your media strategy, here are PMG’s recommendations and a few opportunities to consider: See the rest in our video streaming and CTV investment guide: