NEW PMG PAPER
With the start of 2017 well underway, DCM is rolling out a new method for impression counts. This new method is important in that it will count based on download vs. served. Count on download means that DCM will count an impression when a user’s device pings the creative download to begin. Up until now, […]
On October 11th, DoubleClick released a product feature update regarding streamlining video trafficking workflows. This update address the strenuous old workflow previously needed to address companion, skip buttons and transcode settings. Below is an example they provided highlighting three different publisher specs. With the old process, you would have to create three placements and duplicate […]
For a digital display campaign, your impact on your client’s business is only as good as the inventory you are running on. Today, knowing and trusting the inventory and sites your campaigns are running on is key. When it comes to large scale display campaigns running across multiple exchanges and inventory sources, this can quickly […]
With the differentiation of ad servers and newly re-launched ad servers, like Atlas, many digital advertisers will be looking to double track. Historically, most traditional digital campaigns would utilize a single ad server to house all campaigns and be the final source of truth. This model has since changed with many ad servers offering specific […]
I recently had the incredible opportunity to attend the IAB Ad Operations Summit held each year in New York. Notable industry figures and leaders were in attendance to discuss advancements made during the last year and new developments/standards for the coming future during the one day session. The Ad Operations summit is unique in that […]
As we know with the recent browser announcements, starting September 1st, flash ads served to chrome will serve paused and require users to click play. DoubleClick recently finished their #HTML5Week, during which they provided multiple resources for advertisers to utilize and help with the transition. The transition can be daunting and many advertisers may think […]
Growing up, my parents always told me how good my generation had it vs. when they were younger. They did not have smart phones (or cell phones for that matter), Internet, Netflix, an ‘on demand’ button…the list could go on. My generation has grown up with an increasing expectation of instant gratification. If our needs […]