It’s no secret that the holidays are the busiest time of the year. Especially for those involved in eCommerce marketing strategies, the holidays are no time to relax. Starting the week of Thanksgiving through the shipping cut off day for Christmas delivery, retailers can expect between 18-20% of their annual sales, and the number is […]
We admit our title is a little misleading. For the sake of clarity, we aren’t saying that leads fall into good or bad categories per se. We mean that some leads have a higher priority than others. For instance, consider the lead that isn’t in market to buy. Even though this lead might not be […]
Bid strategies help achieve unique campaign goals but differ depending on KPIs, so what works well for one campaign might not work well for another. If the goal is to generate site traffic, the focus should be on clicks. If the goal is to drive purchases, the focus should be on conversions. There are a […]
B2B and B2C – While just one letter separates the two; each discipline has distinct characteristics. However, that doesn’t mean there isn’t common ground between the two. B2B and B2C practitioners may think that they look at the advertising and marketing landscape with contrasting and conflicting views, but there is a lot we can learn […]
Google has made changes to the Adword’s UI that allow you to share remarketing lists across profiles of the same MCC. In the past you had to reach out to Google reps or create new lists in each individual account. This change doesn’t affect any main functionality but sometimes it’s the small things that really […]
It has been a privilege and a great honor of mine to be able to work with my client OpenTable.com for the past 18 months. As a brand and a company several big changes have occurred during that time. Last year OpenTable.com was bought by the Priceline Group, and that was one of the changes for the global leaders in restaurant reservations.
I had the opportunity to go to the Dallas Digital Summit this year, it was my first digital marketing conference. It was interesting to see the digital marketing community outside of the day-to-day of PMG. Intelligent conversation and content allowed top minds of their fields to communicate different aspects of digital marketing, and monitoring the […]
So you’ve built out thousands, maybe even millions, of keywords in your PPC campaigns but your client still wants to expand the scale of the account, but you’re thinking… WHAT ELSE DO I DO?! First take a deep breath, and then consider taking another look at Google dynamic search ad (DSA) campaigns. DSA campaigns match […]