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Author: Allan McMahon

July 03, 2018
Posted by Macey Eamma, Marc Stewart and Allan McMahon

How to ABM: A Step-by-Step Guide

I’m sure we all agreed at some point in our pubescent stage of life that homework sucks. But if you did your homework, you ended up doing pretty well on your test, right? That’s how we like to view our ABM approach. There is a lot of homework to complete before the test. To be […]

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December 14, 2017
Posted by Macey Eamma and Allan McMahon

B2B Holiday Survival Guide: Navigating Holiday Seasonalities in the B2B Space

It’s no secret that the holidays are the busiest time of the year. Especially for those involved in eCommerce marketing strategies, the holidays are no time to relax. Starting the week of Thanksgiving through the shipping cut off day for Christmas delivery, retailers can expect between 18-20% of their annual sales, and the number is […]

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August 23, 2017
Posted by Macey Eamma, Madison Herring and Allan McMahon

Not All Leads Are Created Equal

We admit our title is a little misleading. For the sake of clarity, we aren’t saying that leads fall into good or bad categories per se. We mean that some leads have a higher priority than others. For instance, consider the lead that isn’t in market to buy. Even though this lead might not be […]

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August 14, 2017
Posted by Emily Denney, George Andrade, Brannon Low, Allan McMahon, Josh Parr and John Stewart

Paid Search Bid Strategies

Bid strategies help achieve unique campaign goals but differ depending on KPIs, so what works well for one campaign might not work well for another. If the goal is to generate site traffic, the focus should be on clicks. If the goal is to drive purchases, the focus should be on conversions. There are a […]

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July 18, 2017
Posted by Macey Eamma, Marc Stewart, Madison Herring and Allan McMahon

Bridging the Gap Between B2B and B2C

B2B and B2C – While just one letter separates the two; each discipline has distinct characteristics. However, that doesn’t mean there isn’t common ground between the two. B2B and B2C practitioners may think that they look at the advertising and marketing landscape with contrasting and conflicting views, but there is a lot we can learn […]

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July 26, 2016
Posted by Allan McMahon

Sharing Remarketing Lists Across Adwords Accounts

Google has made changes to the Adword’s UI that allow you to share remarketing lists across profiles of the same MCC. In the past you had to reach out to Google reps or create new lists in each individual account. This change doesn’t affect any main functionality but sometimes it’s the small things that really […]

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March 18, 2015
Posted by Allan McMahon

OpenTable: The Table Is Just The Start

It has been a privilege and a great honor of mine to be able to work with my client OpenTable.com for the past 18 months. As a brand and a company several big changes have occurred during that time. Last year OpenTable.com was bought by the Priceline Group, and that was one of the changes for the global leaders in restaurant reservations.

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December 19, 2014
Posted by Allan McMahon

Discovering #DDSUM14

I had the opportunity to go to the Dallas Digital Summit this year, it was my first digital marketing conference. It was interesting to see the digital marketing community outside of the day-to-day of PMG. Intelligent conversation and content allowed top minds of their fields to communicate different aspects of digital marketing, and monitoring the […]

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December 17, 2014
Posted by Allan McMahon

Taking Another Look At DSA Campaigns

So you’ve built out thousands, maybe even millions, of keywords in your PPC campaigns but your client still wants to expand the scale of the account, but you’re thinking… WHAT ELSE DO I DO?! First take a deep breath, and then consider taking another look at Google dynamic search ad (DSA) campaigns. DSA campaigns match […]

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