COVID-19
With over half the world’s population sheltering in place and the economic lockdown barreling on, consumers have rapidly adapted their shopping and media consumption behavior to fit their new reality of life at home. As such, major implications to the media and marketing landscape have taken form, resulting in ecommerce and online shopping operations to carry the weight […]
Almost 5 years in the space, Shopping campaigns have become an integral part of the SERP. According to Merkle’s Q1 Digital Marketing Report, Shopping ads accounted for 43% of all retailers’ Google search ad clicks and 70% of nonbrand clicks. With formats and features constantly changing, we wanted to pass along a few recent updates […]
Say what? Yes, there is now the opportunity to integrate your online to offline campaigns via Programmatic Direct Mail®. Big words I know, but this is honestly an extremely cool opportunity. Say you’re browsing your favorite retail site, put some shoes in the cart, and then have second thoughts on the price or simply looked […]
Always keeping us on our toes, Google’s made another update to the Shopping space. Specifically on mobile devices, we’ve seen a new PLA format appear where a user is shown Category options rather than the actual Product Listing Ad. As you’ll see in the screenshot below, when searching for the term “madewell denim,” rather than […]
As we move closer to the holiday season (or are already in it – eek!), our efforts triple in finding efficient ways to maximize performance and the user experience as these next few months play a major role in our retail client’s demand forecasts. Before sorting through the new, cool ideas, we want to make […]
Working in Display, we all know that Dynamic is the go-to when it comes to personalization and performance. It’s the ‘duh’ behind an ROI driven display program with perks of minimal creative effort/updates and showing the consumer the exact product they were last viewing. The funny thing is, this type of program took us nearly […]
One of the biggest questions recently has been the plan for FBX. Rumors had circulated that Facebook was no longer nurturing and updating the program as advertisers, agencies and ad networks gained the ability to run ads direct through Facebook Marketplace. The question then became – why go find an FBX partner?
The onset of holiday usually means bigger budgets to fill and new programs to test. Working through holiday opportunities, we came across AOL’s new solution, Mail Sponsored Promotions. Seeing strong results with Google’s Sponsored Promotions (GSPs) earlier this year, we jumped on board to test during one of our holiday promotional pushes for a retail client. This is a CPC based opportunity, with rates starting at $1.25. Recently launched, this program had only been used by Finance advertisers. Compared to GSPs, targeting was limited as it is against AOL’s privacy policy to collect and utilize behavioral targeting within their Mail program. This basically left gender and age as targets within our campaign.
Facebook recently rolled out additional sources to use to create Lookalike Audiences. Let’s go over how to build them within Power Editor.