• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us

COVID-19

Updates &
Industry Insights

Read

Author: Austin Denny

August 10, 2018
Posted by Austin Denny

Our Initial Thoughts on California’s Consumer Privacy Act (CCPA)

If you think back six weeks — granted, a difficult task in 2018 — you may recall hearing something about a new privacy law in California. It was framed as if Godzilla had loosened his grip on Tokyo (Tokyo is a stand-in for the EU in this metaphor) and leaped across the Pacific, landing squarely […]

Read
May 04, 2018
Posted by Austin Denny

5 Things to Prepare for GDPR

Editor’s Note: With less than 30 days until implementation, we’ve outlined what we see to be the five most important things your brand can be doing to prepare for the EU’s General Data Protection Regulation. While this list is not inclusive of everything you must do to be GDPR-compliant, we think it’s a good start […]

Read
January 23, 2018
Posted by Austin Denny

The European Union’s General Data Protection Regulation

With the EU’s new privacy regulation (GDPR) going into effect this spring, we want to give readers an in-depth overview of the law’s scope, and the requirements it imposes on marketers when it comes to collecting and using customer data. Recognizing the GDPR’s importance, but also understanding that this blog’s audience is diverse, we have […]

Read
July 24, 2017
Posted by Austin Denny

Facebook’s Newest Custom Audiences LTV Lookalikes Capability

A few weeks ago, Facebook quietly introduced a new capability within Custom Audiences from Customer Lists, lifetime-value-based lookalikes. I won’t be going into detail on how to use LTV audiences—rather, I think it’s important to consider what this tells us about the direction of digital media. But if you’re interested in learning how to use […]

Read
February 01, 2017
Posted by Austin Denny

YouTube Improves Audience Targeting

A few weeks ago, I wrote about 2017 being the year in which marketers fundamentally change their approach to customer relationships, and outlined two key factors that will define whether we’re successful in that effort. First, do you gather clean and meaningful data? Second – and this is more challenging – do you know what […]

Read
January 31, 2017
Posted by Austin Denny

PMG Named Snapchat Partner

In a move that significantly improves our ability to reach people in the moments that matter most, PMG is very excited to announce that it has been named a Snapchat Partner. When we talk about making video matter, there are few options better than Snap Ads. With over 10b daily video views, 80% of which are […]

Read
December 19, 2016
Posted by Austin Denny

Reviving the Customer Relationship

If you’re reading this from behind a desk at one of the 18.5k companies in the US that employ more than 500 people, what do you think of when you hear the acronym ‘CRM’ as it relates to your customers? Chances are good that a poorly organized, slow-to-open spreadsheet comes to mind. Or maybe there’s […]

Read
July 05, 2016
Posted by Austin Denny

7 Great Benefits to Pinterest CRM Targeting. Yes, It’s a Thing.

You know that the tides of retargeting have changed when Pinterest introduces the ability to leverage CRM data in paid media. That’s certainly not a dig on Pinterest, but another assurance that, in just a few years, audience-based media buying will have completely changed how we think about advertising and marketing as a whole. The […]

Read
April 22, 2016
Posted by Austin Denny

Autosplit Large CSV Files into Smaller Pieces

Break up huge files into manageable chunks so that they can be uploaded and opened in Excel. With the recent news that Windows 10 will introduce a UNIX shell, users will have access to a command-line environment on Linux, Mac, and Windows for the first time. And that means you can finally stop bugging the developers […]

Read
December 23, 2015
Posted by Austin Denny

Check Your Mobile Ads in Google Chrome

If you search Google Images ‘mobile device market share,’ you’re bound to end up with a lot of outdated pie charts with dubious mentions of Nielsen and comScore. You’ll get the gist looking at the results. The market is really fragmented, and there’s not a great definition as to the actual split since new devices […]

Read
Next
1 2

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020
  • A Closer Look at the Congressional Big Tech Market Power Report
  • What to Know About Reddit

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.