If you think back six weeks — granted, a difficult task in 2018 — you may recall hearing something about a new privacy law in California. It was framed as if Godzilla had loosened his grip on Tokyo (Tokyo is a stand-in for the EU in this metaphor) and leaped across the Pacific, landing squarely […]
Editor’s Note: With less than 30 days until implementation, we’ve outlined what we see to be the five most important things your brand can be doing to prepare for the EU’s General Data Protection Regulation. While this list is not inclusive of everything you must do to be GDPR-compliant, we think it’s a good start […]
With the EU’s new privacy regulation (GDPR) going into effect this spring, we want to give readers an in-depth overview of the law’s scope, and the requirements it imposes on marketers when it comes to collecting and using customer data. Recognizing the GDPR’s importance, but also understanding that this blog’s audience is diverse, we have […]
A few weeks ago, Facebook quietly introduced a new capability within Custom Audiences from Customer Lists, lifetime-value-based lookalikes. I won’t be going into detail on how to use LTV audiences—rather, I think it’s important to consider what this tells us about the direction of digital media. But if you’re interested in learning how to use […]
A few weeks ago, I wrote about 2017 being the year in which marketers fundamentally change their approach to customer relationships, and outlined two key factors that will define whether we’re successful in that effort. First, do you gather clean and meaningful data? Second – and this is more challenging – do you know what […]
In a move that significantly improves our ability to reach people in the moments that matter most, PMG is very excited to announce that it has been named a Snapchat Partner. When we talk about making video matter, there are few options better than Snap Ads. With over 10b daily video views, 80% of which are […]
If you’re reading this from behind a desk at one of the 18.5k companies in the US that employ more than 500 people, what do you think of when you hear the acronym ‘CRM’ as it relates to your customers? Chances are good that a poorly organized, slow-to-open spreadsheet comes to mind. Or maybe there’s […]
You know that the tides of retargeting have changed when Pinterest introduces the ability to leverage CRM data in paid media. That’s certainly not a dig on Pinterest, but another assurance that, in just a few years, audience-based media buying will have completely changed how we think about advertising and marketing as a whole. The […]
Break up huge files into manageable chunks so that they can be uploaded and opened in Excel. With the recent news that Windows 10 will introduce a UNIX shell, users will have access to a command-line environment on Linux, Mac, and Windows for the first time. And that means you can finally stop bugging the developers […]
If you search Google Images ‘mobile device market share,’ you’re bound to end up with a lot of outdated pie charts with dubious mentions of Nielsen and comScore. You’ll get the gist looking at the results. The market is really fragmented, and there’s not a great definition as to the actual split since new devices […]