Meet the Team
Austin Denny
My recent posts
A few weeks ago, Facebook quietly introduced a new capability within Custom Audiences from Customer Lists, lifetime-value-based lookalikes. I won’t be going into detail on how to use LTV audiences—rather, I think it’s important to consider what this tells us about the direction of digital media. But if you’re interested in learning how to use […]
YouTube Improves Audience Targeting
A few weeks ago, I wrote about 2017 being the year in which marketers fundamentally change their approach to customer relationships, and outlined two key factors that will define whether we’re successful in that effort. First, do you gather clean and meaningful data? Second – and this is more challenging – do you know what […]
PMG Named Snapchat Partner
In a move that significantly improves our ability to reach people in the moments that matter most, PMG is very excited to announce that it has been named a Snapchat Partner. When we talk about making video matter, there are few options better than Snap Ads. With over 10b daily video views, 80% of which are […]
Reviving the Customer Relationship
If you’re reading this from behind a desk at one of the 18.5k companies in the US that employ more than 500 people, what do you think of when you hear the acronym ‘CRM’ as it relates to your customers? Chances are good that a poorly organized, slow-to-open spreadsheet comes to mind. Or maybe there’s […]
You know that the tides of retargeting have changed when Pinterest introduces the ability to leverage CRM data in paid media. That’s certainly not a dig on Pinterest, but another assurance that, in just a few years, audience-based media buying will have completely changed how we think about advertising and marketing as a whole. The […]
Autosplit Large CSV Files into Smaller Pieces
Break up huge files into manageable chunks so that they can be uploaded and opened in Excel With the recent news that Windows 10 will introduce a UNIX shell, users will have access to a command-line environment on Linux, Mac, and Windows for the first time. And that means you can finally stop bugging the […]
Check Your Mobile Ads in Google Chrome
If you search Google Images ‘mobile device market share,’ you’re bound to end up with a lot of outdated pie charts with dubious mentions of Nielsen and comScore. You’ll get the gist looking at the results. The market is really fragmented, and there’s not a great definition as to the actual split since new devices […]
Market Your Small Business Like a Pro
The most important, and often most challenging, aspect about running or owning a small business is marketing. Yeah, you need to be able to perform well at your core purpose, handle some basic accounting, and maybe manage a few employees. But none of that matters if potential customers can’t find your business, or, worse yet, […]
You Can Learn Anything
I find people very interesting. So interesting, in fact, that when I meet someone new, I generally ask overly detailed questions about their lives. I blame it on my undergrad experience in anthropology (professional people watching). Well, of all the wonderful people I’ve met in digital advertising, none of them have an academic background in digital advertising. No, we’re a bunch of misfits, in a good sense of the word. This being the case, and given the pace of industry development, we’re all subject to a pretty steep learning curve that never plateaus. And while there are definite benefits to being a master of one skill, having the ability to quickly pick up new skills goes a long way. Often, the biggest challenge in this process is finding a useful source of information.
