Meet the Team
Blake Burch
Data Innovation Lead
My recent posts
The Next Era of Text Ads. {=Blog.CleverTagline}
We’re already placing our bets to see how long Google continues allowing advertisers to make static text ads. Ads that look like this blog’s title are already commonplace and it’s only going to get more complex (while also WAY more accurate and relevant). In this day and age, it just doesn’t make sense to slap some […]
Google I/O 2016 Highlights for Marketers
Miss out on Google I/O 2016, (a.k.a. the hottest developer conference last week)? While there were plenty of great new products released, we feel that there a few that are most relevant for marketers this year as we try to keep up with the latest trends in technology. Daydream Not to be outdone by the Oculus Rift (Facebook) or […]
New Shopping Promotions Format
Promotion tags for shopping campaigns have been around for a while, giving advertisers an easy way to call out their special offers and let users know that they can get added benefits. The current promotion tags do a great job of standing out with an icon and the “Special Offer” text, but they tend to look […]
AdWords Language Targeting – A Bit of a Beast
At PMG, we have some great global brands that we’re fortunate to run ads with on an international scale. While the setup always seems straightforward, in our world nothing is really as easy as it first seems. If you’re helping brands expand their presence across the globe (in multiple languages to boot!), here are a few things […]
Feeds are the Future
When looking at the digital marketing industry as a whole, I really see one giant trend that has yet to break free and make itself truly known. Feeds are the future, no matter what business you’re in. We have more data, more channels, and more tasks that are required of us on a daily basis. The […]
OK Google Now, Why Can’t I Advertise?
If you’ve been on your smartphone in the past two years, you may have noticed Google’s search app starts you on a page with some pretty cool information. This screen is part of an effort to create a service called Google Now, where you’re shown the most relevant information that you need every time you […]
How To Change Capitalization of your Ad’s Domain URL
Google has been including the domain name of websites in the headline of ads for quite some time, but they don’t seem to give any insight into how you can change what’s displayed. Sure, it’s a small detail, and sure, it’s probably doesn’t have much of an effect on users. However, I was on a mission to figure out how to change the capitalization to match the brand of one of our clients, and when I’m on a mission, I go all out. After all, it’s not often that you run into an issue that can’t be solved with a quick search! I hope this helps someone out there.
Avoiding a Vendor Bender
Our partners are the foundation to our business and culture. These relationships help us to innovate and drive our brands forward. While we can’t partner with every vendor that drives our way (and believe us, we would if we could), there are some minor accidents that can be easily avoided on the road to creating a great relationship with our team or any digital marketing agency.
A Query is an Inquiry. Answer It.
When users search today, they’re looking to answer questions. They want immediate answers and the best solutions. That’s where PPC becomes a beautiful thing.
