2018 was a year of remarkable change for the SEM landscape. GDPR rocked EMEA strategies and practices, Responsive Search Ads more than doubled the amount of content that you could be put into a single ad, Bing launched LinkedIn targeting capabilities, AdWords became Google Ads, and SO much more. But more than anything else, 2018 […]
The vast and over-complicated media landscape has resulted in an outcome that definitely doesn’t seem to align with the “vast and over-complicated” tagline: increased accessibility. Anyone with a computer has the power at their fingertips to deliver their message via social media ads, search engine marketing, display banners, and more to their current or potential […]
In many ways, the back-to-school season finds me coming full-circle. Once again I’m faced with the nervousness, the excitement, the “back-to-school jitters.” I have superiors to impress, and associates to both co-operate and build relationships with. I am once again judged on my critical thinking, my typing, my spelling, my rhetoric, and – lord, help […]
If you haven’t heard of Twitch, you’re already behind. The multi-million viewer-per-day platform is by far the most prominent online location for livestreamers to share their screens and stories at no cost to the viewer. Launched in 2011, the platform quickly gained traction during its first few years and was soon bought by Amazon in […]
As automated processes become smarter and more commonplace across the entire digital landscape, marketers have had to become more knowledgeable about how these processes make decisions and how much we want to allow these processes to be integrated into our marketing strategy. With our recent use of Doubleclick bid strategies, we have learned to both […]