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In the past, we’ve written about ad extensions and how they improve ad rank, but why else do they matter and just how important are they? Why Ad Extensions Matter From a high level, we know extensions improve ad quality and therefore performance. Why? According to Google, they “make ads more useful and engaging to […]
TL;DR With Intelligent Tracking Prevention, Safari will no longer allow you to track users after 24 hours, which will impact both conversions and remarketing across channels. If you have Google Analytics, you should be able to continue forward, as usual, if not, you could be missing out on 10%-20% of conversions. Ad blockers have been on […]
Bid strategies help achieve unique campaign goals but differ depending on KPIs, so what works well for one campaign might not work well for another. If the goal is to generate site traffic, the focus should be on clicks. If the goal is to drive purchases, the focus should be on conversions. There are a […]
The thrill of victory, the agony of defeat, and not to mention the bragging rights. Your office fantasy football league offers it all. With another fantasy football season in the books, here are a couple tips and tricks I learned along the way. To preface this, I didn’t win our office fantasy league this year. […]
The paid search world is buzzing about Expanded Text Ads (ETA’s). We’ve written about them several times, but to provide some background, expanded text ads allow advertisers to use more characters (30-30-80) than standard text ads (25-35-35), and therefore, take up more valuable real-estate on SERP’s. The idea, according to Google, is that in a mobile-first […]