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News and Insights

Author: Bryant Schmitz

07 August, 2018
Posted by Bryant Schmitz

A Pragmatic Guide to Good Data Hygiene in Digital Marketing

Dirty Data is Expensive The old truism states that analysts and data scientists spend about 80% of their time cleaning data and only 20% of their time actually analyzing it. Cleaning data, in this instance, refers to all of the manual operations that are required to turn data that’s readily available into data that is […]

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06 November, 2017
Posted by Yun Lim and Bryant Schmitz

Tableau 10.5: An Evolution into an Analytics Platform

Our favorite data visualization tool continues to release major improvements – and we’re excited! The PMG Analytics team had an opportunity to see what Tableau has cooking for their next release at the Tableau Conference 2017. With the upcoming release of Tableau 10.5, it is increasingly apparent that Tableau is evolving from a specialty application […]

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