Confused about the difference between streaming, connected TV, and video-on-demand? You’re not alone. In fact, if you ask three different people, you’ll likely get three different answers. The truth? In the immortal words of Facebook, “it’s complicated.” Opportunities in this space have grown exponentially in the past five years as more and more people ditch […]
As the programmatic industry continues to innovate new tactics and technologies, so do hackers. With digital advertising becoming a larger part of the marketing mix for brands, criminals are finding new ways to illegally profit on this growing market and have done so through ad fraud. According to IAS, ad fraud costs the industry more […]
Liveramp recently brought their ‘Ramp Up on the Road’ data and analytics conference series down to Austin and I was fortunate to be able to attend and represent all the great work we do here at PMG. There were some fantastic speakers and panels as well as attendees from all sorts of industry leading companies. […]