Identifying and developing your future leaders, stars, Hi-Po’s, A-Players or whatever else you call your high-potential employees, has long been a quest for companies big and small across the globe. The challenge of properly identifying them is tough, and giving them the development and stretch opportunities they need to realize their significant potential and keeping […]
Gandhi. Churchill. Jobs. Lincoln. William Wallace (especially). These are undoubtedly LEADERS – both in their fields and in the classic definition of the word (and classic caps). In fact, a quick Google search will bring all of these names to the foreground. Aside from Wallace, which I feel like must be an algorithm issue… However, despite this […]
Company offsite meetings have a certain….reputation. They tend to be long, they tend to be boring, and they tend to offer very little in the way of substance or actionable follow up. In many ways, they are like the Transformers movies – overly long (the last was 165 mins..), instantly forgettable, and featuring mostly people who didn’t […]
There are many great things about the city of Austin – the food, the music scene, the festivals, Schlitterbahn (yep) and the beautiful, rolling hill country that sits right on its doorstep. Yes – Austin is an amazing place. What could make it more amazing? That’s right – a new PMG office space… June 2016 marked […]
This week, Google released not one but two major updates – one impacting SEO sitelinks, the other PPC. And no surprise – they are both mobile changes. This follows a recent trend of Google rolling out primarily mobile enhancements, with desktop appearing somewhat of an afterthought.
Earlier this month, I had the privilege of attending the 2015 Adwords Performance Summit in Half Moon Bay, just outside San Francisco. Google hosts this event once a year and invites the largest global Adwords advertisers for a mix of content, brainstorming, feedback and networking. The most exciting part of the summit is undoubtedly the insights advertisers […]
As a parent of 4 and 6 year olds, I am constantly amazed by how little it takes to distract them from the current task at hand. A bird chirp, a wandering doodlebug or the sight of a bag of Doritos is enough to totally derail them from their current objective (particularly, it seems, if […]
The release of the Google Shopping Certification just a few days before Christmas was a fitting finale to an amazing year for the Google Shopping Campaign format. Call me dramatic (I have watched a lot of Tolkien movies this holiday season…), but I consider the release of this training to be symbolic. During a year […]
On Friday, Google announced that – come late September – all exact and phrase match keywords would be opted into “close variant” matching. At that time, advertisers will no longer have the option to opt out of this now familiar search feature.