Meet the Team
Cynthia De La Torre
My recent posts
PMG at UTA’s Diversity and Inclusion Symposium
Last October, I had the awesome opportunity to attend the AIGA Design Conference in Minneapolis, Minnesota. It was my first time attending an AIGA conference and after three wonderful days, I came back to Fort Worth incredibly inspired. So much so, that I finally became a supporting member of AIGA. But I knew that wasn’t […]
How to Use After Effects for Social Media Animation
In the cluttered world of social media, brands are constantly searching for ways to break through the noise to stand out. The use of video content on social media is exploding and will continue to be a way to create engaging interactions. With 100 million hours of daily video watch time on Facebook, brands are […]
Celebrating Women in Design
As designers, our jobs are about solving creative problems for our clients and the most important thing to keep in mind when coming up with these creative solutions is the audiences we’re targeting. The audiences we’re constantly trying to reach include people of different genders, religions, ethnicities, and cultures which is why diversity is essential […]
How to Create Killer Banner Ads
Display banners play an important role in brand awareness and direct response advertising, yet they often get minimal design attention and are the very last thing to be developed at the end of the creative process. Much has been written on the death of the display banner, and with the rise of ad blocking and […]
How to Shoot Amazing Branded Instagram Content
Instagram. It’s a noun. It’s also a verb, which is the hallmark of success in digital. What started as a mobile platform for vacation selfies has transformed itself into a cornerstone of many brand’s communication strategies. Instagram has become a core part of nearly every brand’s communication strategy. From fashion and retail to food and […]
Diversity in Design
Recently, I had the pleasure to attend a Design Diversity workshop at the University of Texas at Arlington (my alma mater). I listened to some incredible speakers discuss how their personal background influenced their careers and their designs. After the 2016 presidential election, diversity was (and still is) a constant topic in the news. One […]
Adobe Announces Project Felix
As a graphic designer, I only received a brief knowledge of 3D modeling in college. I took a gaming class where we were instructed to create a basic point-and-shoot game using the 3D programs Maya and Blender. Man, was that difficult. My game was called Cows vs. Aliens where cows would shoot lasers at alien […]
Circles Conference 2016 Day 2 Recap
Note: Check out the Circles Conference Day 1 Recap here Day 2 of Circles Conference and I’m feeling super inspired. Another five speakers, another day of great knowledge and advice. So let me get right into it. The first speaker of the last day of Circles was Mary Kate McDevitt, a hand letterer & illustrator. […]
Circles Conference 2016 Day 1 Recap
I was super stoked that I got the opportunity to go to Circles Conference this year on such a short notice. This was my first conference ever so I was pretty excited to get the opportunity to attend. Thanks to the leadership team for making it happen, I’m very grateful. Circles Conference was a three-day event with […]
My Favorite and Least Favorite Olympic Logos Thus Far
Inspired by the AIGA article where the great Milton Glaser rates every single Olympic logo, I decided to pick out my favorite and least favorite out of all of them. While the Olympics have been going on for centuries, the very first logo design seems to be from the 1924 Paris Summer Olympics. Anything before […]
