The YouTube Black Summit set the stage by challenging attendees to consider whether their diversity initiatives achieve reach or relevance. Too often, campaigns “tokenize” the Black community by calling a campaign diverse because an ad includes one brown face in the content. Yet, we believe campaigns often fail to tailor messaging to the Black community […]
June is Pride month, a month-long celebration of self-love, diversity, and acceptance honoring the LGBT+ community. Throughout the month, there are hundreds of events, including memorials and parades, that draw millions of people from across the world to celebrate inclusivity and diversity. Pride month began as a movement to commemorate the Stonewall riots in 1969, […]
I’ve written about the importance of diversity and inclusion a few times before (here, here, and here). It’s something that I’m incredibly passionate about in my career and in my personal life (along with design, of course). So I was thrilled to attend the National Diversity Council’s National Diversity & Leadership Conference in Dallas April […]
Back in October, I had the pleasure to attend the Adobe MAX Conference with my coworker and fellow designer, Catherine Babin. While we both attended the larger general keynotes together (Welcome Reception and MAX SNEAKS), we made sure to attend separate sessions throughout the three days we were at the conference to get the most […]
We spend approximately 40 hours or more of our week at work. During the weekdays (and especially the holiday season in advertising), we may see our coworkers more than we see our families. Now, imagine that on top of the stress of your job’s workload, you also have to live with the stress of having […]
Last October, I had the awesome opportunity to attend the AIGA Design Conference in Minneapolis, Minnesota. It was my first time attending an AIGA conference and after three wonderful days, I came back to Fort Worth incredibly inspired. So much so, that I finally became a supporting member of AIGA. But I knew that wasn’t […]
In the cluttered world of social media, brands are constantly searching for ways to break through the noise to stand out. The use of video content on social media is exploding and will continue to be a way to create engaging interactions. With 100 million hours of daily video watch time on Facebook, brands are […]
As designers, our jobs are about solving creative problems for our clients and the most important thing to keep in mind when coming up with these creative solutions is the audiences we’re targeting. The audiences we’re constantly trying to reach include people of different genders, religions, ethnicities, and cultures which is why diversity is essential […]
Display banners play an important role in brand awareness and direct response advertising, yet they often get minimal design attention and are the very last thing to be developed at the end of the creative process. Much has been written on the death of the display banner, and with the rise of ad blocking and […]
Recently, I had the pleasure to attend a Design Diversity workshop at the University of Texas at Arlington (my alma mater). I listened to some incredible speakers discuss how their personal background influenced their careers and their designs. After the 2016 presidential election, diversity was (and still is) a constant topic in the news. One […]