In New York City this week, PMG won a total of four trophies at The Drum’s Digital Advertising Awards USA competition’s award ceremony. PMG won several honors for its excellence in the #SKYSTHELIMIT campaign for Old Navy. The judges honored the campaign in two categories: Best Cross Platform Campaign and Best Paid Social Campaign, and […]
Chances are pretty, pretty, pretty good that you heard about Disney+ launching, and that the Streaming Wars is now, finally, in full effect (with all due respect to Hulu and Amazon Prime Video). You probably also haven’t heard much about Walmart’s video streaming service, Vudu, in terms of it being a viable destination for advertisers. […]
The MarCom Awards recently announced the winners of its 2019 competition, and PMG and Old Navy were Platinum winners in two categories for the brand’s campaign centered on International Women’s Day. The campaign was recognized in the Social Branding Campaign and Integrated Marketing categories. Since 2004, the MarCom Awards honors excellence in marketing and communication […]
PMG recently provided insightful commentary on a couple of new developments aimed towards TV and digital advertisers. In a Mobile Marketer article about Comcast’s NBCUniversal rollout of ads that let viewers use their smartphones to buy products featured in shows they are watching, PMG’s Price Glomski compared the offering to the growing prevalence of the […]
The industry was abuzz from last week’s announcement from Roku that it was buying DataXu for $150 million. The deal reflects the expectation that shift in ad dollars from linear TV to connected TV is only going to increase, and likely hit critical mass in the very near future. PMG’s Price Glomski weighed in on […]
PMG and Old Navy continue to receive industry recognition for the brand’s creative and impactful campaign during International Women’s Day, #SKYSTHELIMIT. It is now a finalist in Digiday‘s Modern Retail Awards as well as The Drum’s Social Buzz Awards. The campaign is nominated in the Best Experiential Campaign category in the Modern Retail Awards competition, […]
This month, a shooting at a German synagogue was live-streamed on Amazon’s Twitch platform and found its way to other sites. CNBC’s Megan Graham wrote an article published last week about the raised concerns from advertisers and their agencies about the ability of big tech companies to “keep scenes of violent rampages from spreading wildly.” […]
The Drum has announced the finalists of its U.S. edition of the Digital Advertising Awards, and PMG is nominated in three categories for amazing work across channels — Best Search Campaign, Best Social Campaign, and Best Cross-Platform Campaign — putting the agency among the leaders in the number of nominations received. Two of the nominations […]
The Digiday Awards today announced its finalists, and the SKY’S THE LIMIT campaign from Old Navy and PMG was nominated for Best Branding Consumer Campaign. This is the second major industry awards competition in two months to recognize the amazing campaign, which resulted in more than one billion earned impressions for the retail brand. In […]
PMG’s work for Beats by Dre in the groundbreaking Made Defiant campaign has continued to draw raves from the advertising industry. Today, the W3 Awards announced that the campaign won Gold and Silver awards in the Social Campaign and Video Campaign categories, respectively. Additionally, Digiday announced the finalists in its European competition, and Made Defiant […]