NEW PMG PAPER
Editor’s Note: New developments about the Wuhan Coronavirus have put many consumers on edge, with millions essentially quarantined in place. As with any health crisis, marketers should be sensitive to the situation. On January 25th, approximately 1.5 billion people around the world will celebrate the Lunar New Year, sometimes known as the Chinese New Year. […]
With CCPA fast approaching, PMG’s director of programmatic Justin Scarborough shares his thoughts with Luxury Daily (paywall) on the impending regulation and how luxury marketers should prepare. The article gives a quick overview of CCPA, discusses how it compares to GDPR, and the impact on marketers in terms of data ownership, digital strategies, and compliance.
In a provocative op-ed recently published in WWD, PMG’s Angela Seits talks about how this year we saw influencers effectively yield the unique and opinionated POVs that gained them huge followings in pursuit of sponsorship dollars and prestige, and what she predicts and wants to see influencer marketing in 2020. In her piece, she wrote […]
The countdown to CCPA going into effect on January 1st is almost like opening up an advent calendar from Trader Joe’s — except instead of getting sweet little chocolates to eat every day, you get warnings about potential penalties for not being in compliance mixed in with stories about how the law’s ambiguity is causing […]
PMG’s director of SEO Jason White recently sat down with the digital marketing-focused podcast Agents of Change to talk about new strategies and tactics for successful SEO marketers. During the conversation, Jason talked about a range of topics, including how Foursquare is undervalued by digital marketers, digital sleuthing, using IFTTT and Zapier to stay on […]
CCPA goes into effect on January 1st, and will be the biggest privacy-related regulation to be implemented this side of GDPR. Most marketers are already in the thick of planning for it, but for those who are still on the fence about whether or not it’s relevant to their company, Marketing Land has compiled opinions […]
For the second time, Chief Marketer has released its list of the “best brand engagement and activation agencies” in the U.S., and for the second year in a row, PMG has been included in the prestigious list. The 2020 CM200 list covers agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social […]
Last night, the Caruth Institute for Entrepreneurship at the SMU Cox School of Business recognized PMG as one of Dallas’ top private companies, naming the digital company to its Dallas 100™ list. The annual honors celebrate the innovative spirit, determination and business savvy of area entrepreneurs, and saluted the diversity, creativity, and resolve it takes […]
Dominating more than two-thirds of the smart home speaker market, Amazon’s Alexa is well ahead in the battle to be consumers’ voice platform of choice. RetailDive recently published a story about Alexa’s success to date and how its efforts will impact the future of voice technology. PMG’s Jason White was quoted extensively in the article, […]
TikTok is blazing hot with advertisers these days, but because its platform is still so new in the U.S., there are a lot of features and functionality that agencies can only wish for right now. Digiday outlined those desires, and among those items are API access, self-serve platform, and shoppable ad features. In addition to […]