COVID-19
When NBCU’s Peacock streaming service launched in July, it opened up advertising to only a small number of advertisers, but it will soon open up the platform to the broader advertising community in the fall. PMG’s Natalee Geldert shared her thoughts with AdExchanger on what its advantages have been and what it needs to do […]
In a roundup of expert commentary, PMG’s Katie Anderson recently shared her thoughts with AdExchanger about email being a potential solution for advertisers looking to replace third-party cookies as an online identifier. The article highlighted the fact that several solutions from The Trade Desk, LiveRamp, and the IAB use email in their respective technology foundations. […]
Chances are, between March and now, you’ve considered buying a Peloton, Hydrow, Mirror, NordicTrack, or some other home fitness machine. Consumer demand has skyrocketed because many people are uninterested in returning to their gyms, even if they’re cleared to open during the pandemic. However, those fitness brands looking to maintain that momentum will have to […]
As if 2020 couldn’t get any weirder, this week, United announced that it is permanently eliminating change fees for most economy and premium cabin flights within the US. The airline’s goal is to make it easier for consumers to travel when they feel comfortable (though undoubtedly United hopes that “when” is as soon as possible). […]
PMG’s Chris Sinclair recently spoke with TechTarget for a story about different ways a company’s human resources and IT teams can work together in partnership to smooth employee experiences, an especially important need during the pandemic that has wrought a new normal for workers everywhere. From getting proper feedback on quick technology roll-outs to facilitating […]
You could say that the hotel industry faces a long road ahead, which is a statement with double meaning. Of course, one interpretation reflects the historic downturn in the industry due to COVD-19, with bookings falling dramatically Y/Y in pretty much every corner of the world, including the US. Another way of interpreting that, though, […]
In a bid to broaden the number of advertisers using its platform to reach audiences, Hulu just announced its Creative Partner Program that is aimed at small- and medium-sized businesses. The goal of the program is to help these advertisers develop engaging ads that meet the standards of streaming content viewers. Businesses can work with […]
Parts of Southern California are experiencing record high temps this week thanks to a historic change in our environment. I mean, yes, it’s going to be as hot as 107 degrees this week in my home city because of a massive heatwave, but I’m talking about folks who have been working from home all summer, […]
With the pandemic is driving companies to conduct more of their business online, ecommerce platforms have seen significant growth. One such company is Shopify, and it was the topic of a recent Search Engine Land article, which highlights the pros and cons of the platforms, and major considerations companies need to keep in mind during […]
More and more cities are reopening critical parts of their economy, though there are still a lot of complexities to be mindful of. That said, advertisers are also eager to re-engage with consumers to drive awareness and transactions. A recent AdExchanger article touched on how marketers should approach resuming their advertising, and PMG’s Nick Drabicky […]