COVID-19
“We forget all of those different data points are actually a person having an engagement with a brand and how important and powerful those touch-points can be.” That reminder from PMG’s Parks Blackwell was among the many insights she shared with Google during its Agency Conversations series that launched during Advertising Week. The unique audio […]
Last month, PMG’s Price Glomski spoke with Hospitality Technology’s senior editor Michael Christine Escobar about how SEM remains an important channel for hotel marketers looking to connect with guests during the pandemic. The wide-ranging interview covered specific tactics like radii bidding modifiers, and the importance of flexibility and testing during these uncertain times. Among Glomski’s […]
For brand advertisers looking to ensure reach with high frequency, Snapchat is now offering what it calls a Platform Burst campaign, and it’s the latest example of how Snap is trying to build a moat around itself against increasing competition around short-form video ads, according to an article on Digiday. Advertisers are guaranteed that at […]
In its second annual survey among companies worldwide, Adweek has ranked PMG as one of the 100 Fastest Growing Agencies in advertising. PMG was tied for 71st overall, and in the Top 10 among large agencies (200 or more employees). This is the second year in a row that PMG has made the list, as […]
It’s only fitting that in a year unlike any of us has ever experienced, we’re about to have a holiday shopping season like no other. To guide marketers through what to expect, PMG’s client strategy partner Tim Lardner wrote a piece for MediaPost that shared valuable recommendations and insights. For example, forecasting is key, but […]
When NBCU’s Peacock streaming service launched in July, it opened up advertising to only a small number of advertisers, but it will soon open up the platform to the broader advertising community in the fall. PMG’s Natalee Geldert shared her thoughts with AdExchanger on what its advantages have been and what it needs to do […]
In a roundup of expert commentary, PMG’s Katie Anderson recently shared her thoughts with AdExchanger about email being a potential solution for advertisers looking to replace third-party cookies as an online identifier. The article highlighted the fact that several solutions from The Trade Desk, LiveRamp, and the IAB use email in their respective technology foundations. […]
Chances are, between March and now, you’ve considered buying a Peloton, Hydrow, Mirror, NordicTrack, or some other home fitness machine. Consumer demand has skyrocketed because many people are uninterested in returning to their gyms, even if they’re cleared to open during the pandemic. However, those fitness brands looking to maintain that momentum will have to […]
In a virtual awards ceremony, the Dallas-Fort Worth Interactive Marketing Association (DFWIMA) announced that PMG won three awards for excellence in digital marketing, with the agency honored in the following categories: Most Effective Multicultural Campaign, Most Effective Integrated Marketing Campaign, and Most Innovative Use of Search. PMG’s work on behalf of Athleta for the brand’s […]
As if 2020 couldn’t get any weirder, this week, United announced that it is permanently eliminating change fees for most economy and premium cabin flights within the US. The airline’s goal is to make it easier for consumers to travel when they feel comfortable (though undoubtedly United hopes that “when” is as soon as possible). […]