CCPA goes into effect on January 1st, and will be the biggest privacy-related regulation to be implemented this side of GDPR. Most marketers are already in the thick of planning for it, but for those who are still on the fence about whether or not it’s relevant to their company, Marketing Land has compiled opinions […]
For the second time, Chief Marketer has released its list of the “best brand engagement and activation agencies” in the U.S., and for the second year in a row, PMG has been included in the prestigious list. The 2020 CM200 list covers agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social […]
Last night, the Caruth Institute for Entrepreneurship at the SMU Cox School of Business recognized PMG as one of Dallas’ top private companies, naming the digital company to its Dallas 100™ list. The annual honors celebrate the innovative spirit, determination and business savvy of area entrepreneurs, and saluted the diversity, creativity, and resolve it takes […]
Dominating more than two-thirds of the smart home speaker market, Amazon’s Alexa is well ahead in the battle to be consumers’ voice platform of choice. RetailDive recently published a story about Alexa’s success to date and how its efforts will impact the future of voice technology. PMG’s Jason White was quoted extensively in the article, […]
TikTok is blazing hot with advertisers these days, but because its platform is still so new in the U.S., there are a lot of features and functionality that agencies can only wish for right now. Digiday outlined those desires, and among those items are API access, self-serve platform, and shoppable ad features. In addition to […]
In Southern California, KOST-FM has already started its annual non-stop holiday music rotation, and the streets of downtown Pasadena are lined with holiday lights and festive reindeer statues. In other words, the holiday shopping season is here, whether you’re ready or not. Thankfully, most retailers have been preparing for months, but there are still some […]
In New York City this week, PMG won a total of four trophies at The Drum’s Digital Advertising Awards USA competition’s award ceremony. PMG won several honors for its excellence in the #SKYSTHELIMIT campaign for Old Navy. The judges honored the campaign in two categories: Best Cross Platform Campaign and Best Paid Social Campaign, and […]
Chances are pretty, pretty, pretty good that you heard about Disney+ launching, and that the Streaming Wars is now, finally, in full effect (with all due respect to Hulu and Amazon Prime Video). You probably also haven’t heard much about Walmart’s video streaming service, Vudu, in terms of it being a viable destination for advertisers. […]
The MarCom Awards recently announced the winners of its 2019 competition, and PMG and Old Navy were Platinum winners in two categories for the brand’s campaign centered on International Women’s Day. The campaign was recognized in the Social Branding Campaign and Integrated Marketing categories. Since 2004, the MarCom Awards honors excellence in marketing and communication […]
PMG recently provided insightful commentary on a couple of new developments aimed towards TV and digital advertisers. In a Mobile Marketer article about Comcast’s NBCUniversal rollout of ads that let viewers use their smartphones to buy products featured in shows they are watching, PMG’s Price Glomski compared the offering to the growing prevalence of the […]