COVID-19
PMG’s Katie Anderson recently shared her thoughts with Digiday, as the publisher released joint research with MiQ to better understand whereomnichannel programmatic strategies stand, gauging brand and agency marketers about their current practices and plans for programmaticbuying, and to identify their most significant pain points and most promising tactics. Among the report’s findings were that […]
Chances are, you are one of the millions of people who have ordered from Amazon during the COVID-19 crisis. Enough people have done so, helping the company see a 44% spike in year-over-year ad sales during the last quarter. However, according to PMG’s Price Glomski, while the company’s ad business is booming, there are significant […]
In his article on B2B News Network, PMG’s Justin Scarborough covered how texting has grown as a communication channel for marketers, and while there are similarities between both text and email, there are also blurring differences to note between text and messaging. At the end of the day, though, B2B marketers must remember that they […]
B2B Marketing, the London-based resource for B2B marketers across the globe, recently announced the shortlist of its annual B2B Marketing Elevation Awards, and PMG was among those honored, earning a nomination for “Best Use of Digital Techniques or Technologies.” PMG’s recognition was for its work on behalf of Puppet, a leader in the IT automation […]
During uncertain times like the one we find ourselves in right now due to COVID-19, research has shown that consumers tend to stick with brands and companies they know and trust. On the face of it, that should mean that influencers would have a large role serving as de facto ambassadors for advertisers since their […]
PMG’s Katie Anderson recently sat down for a virtual chat with Digiday’s Tim Peterson during its Future of TV Summit LIVE event to talk about how advertisers are incorporating data in their TV campaigns. In a session titled “Smarter Ads on the Dumb Box,” Katie walked Tim and the audience through how digital advertising’s data-driven […]
In 2019, Beats by Dre launched its most advanced headphones to date, Powerbeats Pro. The campaign that introduced the product, which ran globally and included one of the year’s most lauded videos, has now been recognized by the Shorty Awards one of the best last year. The competition announced that PMG and Beats by Dre […]
The Drum Marketing Awards recently announced winners in its US competition, and PMG picked up four honors for campaigns on behalf of Beats by Dre and Old Navy. PMG was among the top-performing agencies in the competition, which delivered its winners announcement virtually due to the novel coronavirus crisis. PMG, Beats by Dre and partner […]
While more and more states are looking to “reopen” its economies, the reality is that remote working is here to stay for many companies and its employees. So, whether it is for the entire staff, or for a fewer number who choose to stay remote workers, companies still need to engage those team members to […]
With the current boom in at-home media consumption across all platforms reflecting changing consumer habits, CTV and OTT have become essential solutions for brands looking to reach a desired audience based on mood, age, or time of day. So says PMG’s Natalee Geldert, in her article on Target Marketing about how marketers can pivot both […]