COVID-19
Last month, PMG’s Price Glomski spoke with Hospitality Technology’s senior editor Michael Christine Escobar about how SEM remains an important channel for hotel marketers looking to connect with guests during the pandemic. The wide-ranging interview covered specific tactics like radii bidding modifiers, and the importance of flexibility and testing during these uncertain times. Among Glomski’s […]
For brand advertisers looking to ensure reach with high frequency, Snapchat is now offering what it calls a Platform Burst campaign, and it’s the latest example of how Snap is trying to build a moat around itself against increasing competition around short-form video ads, according to an article on Digiday. Advertisers are guaranteed that at […]
It’s only fitting that in a year unlike any of us has ever experienced, we’re about to have a holiday shopping season like no other. To guide marketers through what to expect, PMG’s client strategy partner Tim Lardner wrote a piece for MediaPost that shared valuable recommendations and insights. For example, forecasting is key, but […]
When NBCU’s Peacock streaming service launched in July, it opened up advertising to only a small number of advertisers, but it will soon open up the platform to the broader advertising community in the fall. PMG’s Natalee Geldert shared her thoughts with AdExchanger on what its advantages have been and what it needs to do […]
In a roundup of expert commentary, PMG’s Katie Anderson recently shared her thoughts with AdExchanger about email being a potential solution for advertisers looking to replace third-party cookies as an online identifier. The article highlighted the fact that several solutions from The Trade Desk, LiveRamp, and the IAB use email in their respective technology foundations. […]
Chances are, between March and now, you’ve considered buying a Peloton, Hydrow, Mirror, NordicTrack, or some other home fitness machine. Consumer demand has skyrocketed because many people are uninterested in returning to their gyms, even if they’re cleared to open during the pandemic. However, those fitness brands looking to maintain that momentum will have to […]
In a virtual awards ceremony, the Dallas-Fort Worth Interactive Marketing Association (DFWIMA) announced that PMG won three awards for excellence in digital marketing, with the agency honored in the following categories: Most Effective Multicultural Campaign, Most Effective Integrated Marketing Campaign, and Most Innovative Use of Search. PMG’s work on behalf of Athleta for the brand’s […]
As if 2020 couldn’t get any weirder, this week, United announced that it is permanently eliminating change fees for most economy and premium cabin flights within the US. The airline’s goal is to make it easier for consumers to travel when they feel comfortable (though undoubtedly United hopes that “when” is as soon as possible). […]
PMG’s Chris Sinclair recently spoke with TechTarget for a story about different ways a company’s human resources and IT teams can work together in partnership to smooth employee experiences, an especially important need during the pandemic that has wrought a new normal for workers everywhere. From getting proper feedback on quick technology roll-outs to facilitating […]
You could say that the hotel industry faces a long road ahead, which is a statement with double meaning. Of course, one interpretation reflects the historic downturn in the industry due to COVD-19, with bookings falling dramatically Y/Y in pretty much every corner of the world, including the US. Another way of interpreting that, though, […]