This week Facebook announced it will roll out ads in Instagram’s increasingly popular Explore tab, which is used by approximately 500 million people monthly. While it shouldn’t surprise anyone that Facebook is monetizing one of Instagram’s most successful features, several publications shared insights from PMG’s director of social media, Carly Carson, that advertisers should keep […]
Digiday today published a story about Amazon’s video ad offering, and Natalee Geldert, PMG’s brand media director, was among the digital experts who weighed in on the platform’s past, promise, and potential to advertisers, particularly those in retail. While the article shares that some ad buyers have valid questions about scale and performance, Geldert expects […]
PMG’s Amanda Parker was quoted in a Digiday article about Bud Light’s foray into Reddit with its first paid media effort on the platform called “Internet Heroes of Genius.” The brand listed the large and passionate user base, as well as their deep time of engagement, as key reasons why it decided to jump into […]
Welcome to the latest edition of ICYMI, where we recap PMG’s contribution of insights and opinions across a number of timely topics in recent industry articles. First up, Carly Carson was quoted in an AdExchanger story that examined why Snap wasn’t able to maximize its acquisition of Placed, which it recently sold to Foursquare. Over […]
As influencer marketing moves in a million different directions, there is growing stagnation of the platforms influencers are using to push their content out. IGTV has yet to catch on in a tangible way while Snapchat has become a throwaway channel, leaving Instagram and YouTube as the predominant platforms. However, because Instagram and YouTube are […]
On February 5th, approximately 1.5 billion people around the world will celebrate the Lunar New Year otherwise known as the Chinese New Year. A major occasion in several countries, nowhere is it celebrated more than in China. Regardless of trade tensions between the U.S. and China, brands rightly see the Lunar New Year as a […]
For the fourth year in a row, Ad Age honored leading independent digital company PMG with a spot its annual Best Places to Work list. The list celebrates companies in advertising and marketing for their commitment to driving employee growth and satisfaction. The recognition is particularly powerful given how much PMG has grown over that […]
PMG’s Carly Carson shared her thoughts with Campaign US today about our culture’s march towards greater equality, diversity and inclusion. According to Carson, examples of progress “are not just coming from inside the four walls of the advertising industry. Frances McDormand’s call to arms to employ Inclusion Riders in contracts during her Oscars speech and powerhouse […]
Dallas leads what Forbes calls the “surging south,” as the magazine ranked it first in job growth (greater than 25% increase) since 2006. In recent years, companies like Toyota, JP Morgan Chase, Liberty Mutual, Boeing, Jamba Juice, Pei Wei, Smoothie King and Jet Suite have either relocated their headquarters or opened major hubs within the […]
In order to combat the challenges of a post ad-blocking world amid rapidly changing consumer behaviors, a renewed consumer demand for more entertaining and less disruptive content, and a concurrent pressure for CMOs and their executive teams to consolidate partnerships, PMG is doubling down on solving the next generations of digital challenges by creating a […]