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I may not know how to code, but Facebook’s F8 did not disappoint. With a number of new updates and promising new privacy measures, Facebook had a strong show at their annual developer conference. As a marketer, here were the key updates that stood out to me: Data Security, Privacy & Fake News This topic […]
When it comes to the Super Bowl, football may come first, but the commercials are a very close second. In fact, once the Super Bowl is over, ads dominate the majority of the post-game conversation. So, where can you watch all the commercials you missed during the Game Day party? Well, YouTube of course. Over the […]
On Friday, Snapchat announced two major updates. The first was a name change – the company will now be formally known as Snap Inc., which showcases its broader focus for the brand moving forward. The second was Snap’s first hardware product release, the Spectacles. The Specs are the newest form of wearable tech, delivering a […]
Image Credit: Facebook Still unsure about whether or not you should try Facebook’s new Canvas ads? Here’s all the reasons why you should consider it: The Benefits Visual and flexible – Canvas provides an opportunity for advertisers to get creative and build ad units outside of the typical social post format. The Canvas can include text, photos, […]
The rise of messaging apps is here. And, it’s clear that private messaging is the next big thing for brands on social media. Personalization and one-on-one interactions within social has long been an aspiration for many brands. Now, through the use of chatbots, that dream is becoming reality. So what is a chatbot? Chatbots are computer programs […]
Facebook is really starting to hit its stride as a video powerhouse. It was just a few months ago when 360 video and live streaming hit the platform, and now Facebook is rolling out automated captions and new video ad reporting to make mobile video viewing even easier and more effective. Here’s a quick overview […]
With the holidays fast approaching, Facebook is gearing up for the giving season by bulking up its ad offerings. With everything from new video capabilities to e-commerce features, Facebook is attempting to define itself as a full funnel marketing channel. What’s new on the e-commerce front? Canvas – This is a new feature in testing that […]
When it comes to mobile app promotion, social media platforms often reign supreme. Given that the majority of time spent on social sites like Facebook and Twitter are on mobile devices, this should come as no surprise. Based on a study by analytics firm Verto, Facebook users spend 14 hours per month on its mobile […]
We’ve all heard the usual digital conference declarations: “Content is king”; “It’s the year of mobile”; “Mobile is social.” For all you jargon lovers, you’re in luck. There were a few nods to your favorite clichés at the Social Media Strategies Summit in Chicago. Jargon offenses aside, I was happy to walk away with some […]
When I saw the marketing to millennials session on the Social Media Strategies Summit schedule, I promptly guessed that Buzzfeed would be leading a session on cat photos. I was pleasantly surprised to find that Clorox (yes, the bleach and house product brand) was the company at the forefront of marketing to the most talked […]