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Author: Dillon Larberg

April 22, 2020
Posted by Leyla Foschi, Ting Zheng, Pavan Malani, Dillon Larberg, Katie Friedman, Jamie Reinhard and Brittany Low

Acquiring New Customers & Viewership During COVID-19

The increase in content consumption paired with reduced competitor brand presence has made auxiliary platforms such as Pinterest, YouTube, and Reddit ideal partners for brands looking to increase viewership, make connections, and acquire new customers during this time. Social media usage is up across all channels while people in quarantine try to fill their time. […]

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March 19, 2019
Posted by Dillon Larberg

Facebook Replaces its Ad Relevance Score

Hidden behind the #facebookapocalypse of 2019 (where Facebook’s suite of apps went down for the longest time in over four years), was a seemingly simple announcement: Facebook is replacing its relevance score. Although it may seem small, this release has big implications for marketers around the world. Relevance score, which offered advertisers insight into how […]

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February 26, 2019
Posted by Dillon Larberg

TikTok and the Growth of Vertical Video

As we all know, content is king, and for brands and advertisers in 2019 that means one thing: vertical video. With consumers spending more time with digital media than traditional media for the first time in 2018, and the majority of that time being on mobile, the stage has been set for vertical video to […]

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