Thanks to platforms like Snapchat, brands all over the world are starting to take vertical video formats a lot more seriously. User consumption of digital content across mobile devices has skyrocketed (duh), and these behaviors have been the driving force into how we view video as well. Growing adoption across live video content platforms (Snapchat […]
For the millionth time, we know that “2015 is the year of video.” Most people got the point when people starting blogging about it last summer. The challenge for a lot of brands and marketers is how to reconcile the costs associated with creating high-quality video content and then translating it into something that is a […]
So you’re looking to “level up” your Twitter game with Promoted Tweets, we get that… but do you really know anything about launching a paid campaign through Twitter? Here are some quick tips that you can use to ensure that your Twitter Promoted Tweets don’t get left in the dust.
Confused by Facebook’s recent changes? PMG’s Social Media Strategist Earl Hwang is here to guide you through the new Facebook Company Page and how to make the most of Facebook’s new company page design.
With all of these new updates rolling out, it’s hard to keep up with all of these new changes. In my last blog post, we covered the new ad campaign structure. This time, we are going to go over the News Feed update for desktop users. Presenting the new look of the News Feed… Containing […]
I’m going to keep this as simple as possible, since the social media ad space is already getting a little cluttered (If you’ve already been running ads within social, then you know what I’m talking about). Facebook has launched a major change to their ad structure that will give significantly more control over campaigns and […]
Last Monday, we discussed in simple terms what the new Facebook Newsfeed algorithm did to brands and their content. Now that you all have been used to the analytic fallout that occurred over the past few weeks, it is now time to get up and start doing something about it. Like before, less does not […]