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News and Insights

Author: Emily Ricks

29 November, 2017
Posted by Amanda Presley, Emily Ricks, Matthew Frosoni and Blake Lucas

The Implications of Automated Doubleclick Bid Strategies

As automated processes become smarter and more commonplace across the entire digital landscape, marketers have had to become more knowledgeable about how these processes make decisions and how much we want to allow these processes to be integrated into our marketing strategy. With our recent use of Doubleclick bid strategies, we have learned to both […]

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