COVID-19
With the shift in shopping behavior amid COVID-19 lockdowns, Facebook has been aggressively embracing ecommerce to help businesses during the pandemic. Almost perfectly timed with the rise in online sales, Facebook has been rolling out quite a few updates to its shopping features. Most of these were first introduced last year in the testing phase […]
The rollout the of Facebook Messenger ads objective in late September is nothing short of groundbreaking for the advertising world. In this post, we’ll touch on the gravity of the new targeting objective and how brands can leverage this new feature in attaining their paid digital goals. We also dive into some practical application of […]
Facebook rolled out “Messenger Day” last week – possibly in an effort to reduce Snapchat’s influence. If you are already familiar with Instagram Stories, you will not be surprised by how quickly you can adapt to it – your photo and video can be edited with overlays/graphics, sent to your friends (or added to your […]
Facebook sure has been busy lately. Over the past two weeks, they announced standalone apps, put a big bet on their marketplace, and opened up some new ad offerings just in time for the holiday season. The updates have one thing in common – the goal of tying together online activity to offline metrics. Below […]
Pokémon GO officially launched in the US on 7/6, and fans all over the world are going nuts over it. It is basically an augmented reality (AR) game, encouraging you to go outside in order to hunt those cute Pokémon creatures in the in-game world, thus makes for a truly immersive experience. Sounds fun, right? […]
Both introduced in 2011, WeChat and Line have since dominated and grown at a blistering pace in APAC. As of January 2016, WeChat has grown to more than 650 million monthly active users, mostly in China. Line, on the other hand, with around 210 million users accessing the app on a monthly basis, has been widely […]
Looking at the 100 million active daily users on Snapchat, and the fact that many brands craving to get a share of the spoils, you know this messaging app cannot be ignored – but seriously, those users will not be of much value if you do not have a thorough knowledge of the type of people who are using and how to engage them in an effective way.
No one would ever disagree that social media marketing is new, energetic, as well as ever-changing. Not so long ago social media was all about posting organic posts and earning likes, comments and shares. It was, in common knowledge, something that brand marketers might ask their interns to deal with. Everyone used (or at least […]