The marketing industry had a seismic reaction last week to news from Procter & Gamble’s disclosure that it slashed digital ad spend by $140 million last quarter, and did so without suffering any negative impact on their business results. P&G cited brand safety and “largely ineffective” ads as the reasons behind the massive cut. Many […]
Fort Worth, TX (July 31, 2015) – Full-service digital agency PMG won the Silver medal for Southwest region at the 2015 Ad Age Small Agency Awards in Boston last night. Presented by Ad Age, the leading global source of news and intelligence for the marketing and media community, the Small Agency Awards are the premier honors saluting […]
PMG, a leading independent digital advertising agency for global brands, ranked #61 in the 2014 Inc. 500/5000 rankings, an annual list of the fastest growing private companies in the United States.
Adobe confirmed on Wednesday that it will no longer be developing mobile Flash, saying that HTML5 is the “best solution for creating and deploying content in the browser across mobile platforms.” It’s a major turning point for mobile dynamic content and video delivery, but it’s a step that will specifically affect Apple products and Apple […]
We got an email today that Google is officially rolling the new ad score for mobile specific ads. Here is what the email said: In September, we announced that mobile site optimization would soon become a new factor in ads quality for all campaigns running mobile search traffic. This past week, we introduced GoMo, an […]