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Google SERPs (Search Engine Results Pages) are constantly changing as Google adds and tests new features. In the past couple of months, I’ve been noticing a new Google test of the “People also search for” feature in mobile search results. The “People also search for” box appears below organic results in a carousel format, and displays related search query suggestions that you can […]
This week Screaming Frog released several new crawl features in their 7.0 update. Among the new features, they added the ability to automatically crawl hreflang tags and easily export any pages with errors. For any SEO folks working on International sites, this is a huge plus. Hreflang Attributes Added To Crawls In the past, checking a […]
An XML sitemap is a file that you upload to your website that lists all of the web pages on your site. The purpose of an XML sitemap is to help Google and other search engines understand your site’s structure and the pages within it. Web crawlers like Google’s “Googlebot” use this file to better […]
With the need for fast loading web pages steadily increasing, it’s important to make sure your site is keeping up with others. And despite what you may think, you don’t have to sacrifice creative to make your site load faster. This blog post offers tips for updating your web page images for site speed while still […]
The holiday season is a busy and productive period for e-commerce retail brands. Make sure your brand is present when users are searching for holiday gifts and deals online by following these tips. Build Holiday Landing Pages During popular holiday periods (Black Friday, Valentine’s Day, Mother’s Day, etc.), it’s important to have a designated holiday landing page […]
MozCon is a digital marketing conference in Seattle that covers the full marketing spectrum, including SEO, PPC, Social Media, Content Marketing, CRO, Analytics and more. With 3 days of sessions, over 1,500 attendees and 26 speakers, MozCon is an opportunity to come together with other marketing and advertising professionals, hear from industry leaders on the latest […]
A few months ago GlobalWebIndex released a survey of 2014 worldwide Internet users, which found that Pinterest had the largest growth in members and active users of all other social platforms in 2014, outperforming Tumblr in 2nd and Instagram in 3rd place. Among other stats, this highlights how important Pinterest is and what it could […]
Janie and Kara had the opportunity to attend the SEJ Summit in Dallas recently. The SEJ Summit, sponsored by Search Engine Journal, is a boutique marketing conference geared towards big brand marketers. It is invite only and takes place in Dallas, Chicago, Miami, Santa Monica, Silicon Valley, London, New York, and Chicago. This years theme was “3 Takeaways”. […]
Have you ever Googled sitting? If you do, the first search results you’ll see are what you would expect, giving you definitions of what sitting is. If you continue to browse through the search results, you’ll notice that, other than the definitions, all remaining results on the first page are about the health risks of […]
Here’s a question for big and small brands alike: How effectively are you promoting your local stores online? Are potential customers able to quickly search the web and find helpful information about your store in their city? Tomorrow is Halloween, and as much as I love Halloween, I tend to procrastinate on choosing a costume […]