As a digital marketer, your concern is making the customer journey as frictionless as it can be but in order to accomplish this, you’ll need to try as many new strategies as possible. This, of course, sets up your digital testing strategy to lead the way for learning what makes the best experience for your […]
Over the past several weeks, the discussion around net neutrality and the FCC’s recent plans to “restore internet freedom” have reached a critical mass. Protesters are even taking to the streets in an effort to protect the guiding principle that the internet is based on. Serving as a baseline ethos for the internet at large, net neutrality […]
With music streaming being responsible for more than 50% of all US music industry revenue last year, paid and ad-supported streaming services brought in a total of $3.9 billion, which has caused brands to fall head over heels in love with the potential opportunities associated with digital audio advertising. So who are the big players on […]
In 2018, Google is going to introduce ad blocking to Chrome in an effort to cut down on intrusive and “bad” display ads. It was confirmed earlier in June, that Chrome will block ads that don’t meet Google’s ad standards disguised as the Coalition for Better Ads, starting in early 2018. Ad Experience Report […]
‘Instant Pickup’ Continues Amazon’s Offline Innovation In an effort to continue providing additional benefits to a Prime subscription, Amazon is now launching a service that allows you to easily pick up orders within 2 minutes of purchasing. Amazon is coining this service Instant Pickup, and it marks a strong next step for the brand moving […]
Bid strategies help achieve unique campaign goals but differ depending on KPIs, so what works well for one campaign might not work well for another. If the goal is to generate site traffic, the focus should be on clicks. If the goal is to drive purchases, the focus should be on conversions. There are a […]
In the programmatic world, there is one term that trumps all: Real-Time Bidding. Real Time Bidding (RTB) is the backbone of all things programmatic, yet most digital marketers don’t fully understand what it is. As a web page is loaded, thousands of factors are running in the background to determine how much a publisher will […]
Amazon’s Growth with Identity Maintained Amazon is changing the way users buy and receive items. Amazon has been in the headlines recently with the acquisition of Whole Foods, continuing their efforts for product expansion. Convenience is becoming exponentially more important for users and Amazon is a leader in not only saving time for users but […]
Machine learning is one of the most common buzzwords thrown around the world of digital marketing today. For all of the powerful and amazing capabilities this data science function possess, it grinds my gears just having to use it in this post. I want to attempt to demystify this played out phrase, by showing that anyone […]
Quick question: What Is Natural Language Processing? I’ll save you some time Googling it: In layman’s terms, it is the processing of real life human communication by computers. It often comes in the form of a human generated text string that is then processed by a computer, and then analyzed in some way. This analysis generally holds the intention […]