Since launching in 2012, Product Listing Ads (PLAs) have given marketers another way of reaching consumers within the paid search space outside of pure text paid search. With their visually appealing real-estate & ability to dynamically serve products relevant to the customer’s queries, PLAs are one of the first places marketers look to invest in […]
June 28, 2016 – a day that will live in infamy. Hopefully not, but maybe. After letting the dust settle on the Fourth of July holiday weekend, we at PMG have continued to notice a disturbing, but familiar, trend. Google Brand CPCs (average cost-per-click) are on the rise. Yes. Again. This time, in mobile. What […]
Just 3 short years ago, Google introduced Image Extensions. Touted as the future of paid search (by me), Google gave the advertiser the ability ‘show’ rather than ‘tell’ when promoting brand or business. If you remember, Yahoo actually pioneered this concept a few years earlier with Rich Ads in Search (RAIS). RAIS even took Google’s […]
To preface, this article is not a ‘How To’ or a ‘101’ on Etsy Promoted Listings. I won’t spend time explaining how to get started, what an impression is or how to set a custom bid. It’s not that these questions aren’t important, but there are several blog posts and help articles that are available to take your through this process (pop down to the end for a list of resources). This post, on the other hand, is a collection of thoughts and suggestions that I gathered as I launched and optimized Promoted Listings for my (talented and wonderful) wife’s Etsy shop. If you haven’t clicked through yet, she is a painter. And a pretty amazing one at that.
I really wanted this to work out, truly. I have to admit when I first unwrapped my new OnePlus One, it was very exciting: Shiny. New. Bigger. All this for $350. I said, “why not?” Three weeks later I felt like trading for an original iPhone. Let’s back up a bit first though. Before I […]