The increase in content consumption paired with reduced competitor brand presence has made auxiliary platforms such as Pinterest, YouTube, and Reddit ideal partners for brands looking to increase viewership, make connections, and acquire new customers during this time. Social media usage is up across all channels while people in quarantine try to fill their time. […]
While the world outside contracts inward to our homes, offices, and immediate neighborhoods, our online world has expanded in ways we could have never imagined. Google docs are now being used for games and parties, and Zoom is now how we send our kids to school and see our friends for happy hours. Because of this, most social media platforms […]
Hey, all you cool cats and kittens, All of our Zoom calls will start this way until everyone has finally binge-watched Tiger King. This documentary is wild, unbelievable, and has somehow connected all of us at this moment in time. Although we are all probably tired of talking about it, it’s better than starting a […]
As we begin planning for the year ahead, we took some time to reflect on what WeCollective accomplished in 2019. Founded just two years ago in 2017, WeCollective has come a long way, with membership just over 100 members (which is all the employees who have opted to participate in the group (that’s close to […]
I’ve been training for a work communications app like Slack for my entire life. I was exactly the right age when AIM first hit the scene in middle school. After dinner, I would dial into the Internet to chat with my friends and obsess over what my Away Status said about me. Chatting with friends […]
Winter is Coming, And So Are Brands Nineteen months, 85 weeks, 595 days. Each equals how long the world waited for Game of Thrones (GoT) to premiere once again for its final season. More than 17.4 million viewers tuned in for the premiere this past Sunday, combined live and streaming within the first 24 hours. […]
Let me try to sum up what happened with Cambridge Analytica as we now can better understand it in hindsight. In March of 2018, news broke that the personal data of 87 million Facebook users was exposed to a political consulting firm based out of London known as Cambridge Analytica. This personal data was mined […]
It started with Radiohead in 2016. Their fanbase was shocked when they began to wipe all content off of their social media pages — to announce the release of their ninth album A Moon Shaped Pool. Deleting their content and the subsequent online gossip that followed led to an increase in over 300k followers over the […]
Becoming a meme or going viral is a once in a lifetime unintentional event. Unless you have thousands of hours of candid footage like the Kardashians or Beyonce, there’s really no way to get that lightning to strike more than once…right? In fact, it seems like some people know how to generate memes of themselves […]
I know you’re tired of hearing about Russia, okay? Trust me, I get that. But the advertising industry in Russia is alive and thriving and, as an agency, we have just entered the social media space there. Vkontakte is a social media site in Russia – and is the most popular platform there by far […]