It started with Radiohead in 2016. Their fanbase was shocked when they began to wipe all content off of their social media pages — to announce the release of their ninth album A Moon Shaped Pool. Deleting their content and the subsequent online gossip that followed led to an increase in over 300k followers over the […]
Becoming a meme or going viral is a once in a lifetime unintentional event. Unless you have thousands of hours of candid footage like the Kardashians or Beyonce, there’s really no way to get that lightning to strike more than once…right? In fact, it seems like some people know how to generate memes of themselves […]
I know you’re tired of hearing about Russia, okay? Trust me, I get that. But the advertising industry in Russia is alive and thriving and, as an agency, we have just entered the social media space there. Vkontakte is a social media site in Russia – and is the most popular platform there by far […]
Today is International Women’s Day, and the last time we checked, women make up 50.8% of the world’s total population (fun fact: that extra .8% is Beyoncé!). However, according to Ad Age, “across industries, women hold 23% of leadership posts at U.S. businesses, up from 21% a year earlier.” While that’s an increase from years […]
Celebrities have always had power. Traditionally, their power was solely linked to how much cash they generated for their studio. Nowadays, celebrities can offer the reach and engagement of their unique fandoms through their social presence. Thanks to digital marketers, their power can be tracked and harnessed. Let’s take a look at the cyclical nature […]
Facebook recently announced its most significant algorithm change since the platform’s creation – choosing to prioritize content from family and friends over brands and publishers in the coming weeks. This means posts that inspire conversations and better engagement among friends will now be favored over other content from brands, news sources, and companies. While the […]
The last time a dancing piece of food went viral, it was March 2002 and it was a banana singing about Peanut Butter Jelly Time. Today, things are more sophisticated: you can project a dancing hot dog into your room on Snapchat (without the music, thankfully). Besides being addicting to watching these guys gyrate around, […]
Many brands try to own a moment, in some form or fashion, and we have learned there is definitely an art and science to making this work. Some brands have deep pockets; some don’t. Some brands have celebrity talent; some don’t. Some brands have incredible stories to tell; some don’t. Successfully owning the moment requires […]
Much has changed since I wrote my very first PMG blog post two years ago. For one thing, I’ve realized that asterisk citations are pretty lame. For another, the news and social media relationship that I wrote about back then has become increasingly fraught and full of tension. Then, I wrote about how newspapers used social […]
We’ve all talked to a robot – and that doesn’t mean we’re lonely. It means brands are quickly building and launching conversation bots to expand their marketing and customer experience efforts. A bot is software that can automate certain tasks. Messenger bots, or chatbots, have the ability to automate conversations with their users. If you […]