Meet the Team
Katie Friedman
Social Media Analyst + Omniture Guru
My recent posts
Lightning in a BOTtle
We’ve all talked to a robot – and that doesn’t mean we’re lonely. It means brands are quickly building and launching conversation bots to expand their marketing and customer experience efforts. A bot is software that can automate certain tasks. Messenger bots, or chatbots, have the ability to automate conversations with their users. If you […]
What A Poet Can Teach You About Advertising
“Promise, large promise, is the soul of an advertisement.” If I asked you to guess when this quote was published – would you guess a year in this century? Probably you wouldn’t because you’re picking up on the context clues and know that this is a ridiculously overt trick question – but let’s just say that […]
How Data Convinced Netflix to Double Down on Adam Sandler
Back in 2014, Netflix signed Adam Sandler to a four movie deal worth $250 million. Even though only three of the four have been released so far, Netflix just offered him another four movies which puts his total contract at 8 movies for at least half a billion dollars. How and why has a successful production company with original content like House […]
The PMG Snapchat Spectacles Experience
The PMG office just received a pair of Snap Spectacles and have been playing around with them – for research purposes only, of course, and not because they’re super fun. Although they are super fun and that just makes our job easier, okay? In order to sync up your Spectacles with your account, you will need to […]
The War on Wires
At the Apple Keynote event this week, there were an abundance of new products and features presented (the Apple Watch! Another camera! i0s 10! Pokemon! Mario?) which excited Apple and tech users alike. However, there was a teeny tiny detail that, don’t worry – you’ll probably never notice, was missing: a headphone jack. The absence of the phone jack led […]
Introducing the New Instagram ‘Stories’
Instagram has announced a new feature to their platform today called ‘Instagram Stories’. If you are familiar with SnapChat and – frankly, aren’t we all – then you will recognize these features as being the major selling point of Snapchat. The main features include: You can now share videos and photos throughout your day that will […]
Mind The Monkeysphere
The definition of the Monkeysphere (also known as Dunbar’s number) is “the suggested cognitive limit to the number of people with whom one can maintain stable social relationships.” In other words, there is a number of other people that you can know and relate to at any given time – either in real life and social media, […]
YouTube Brand Channel Best Practices
You are probably already well aware of the impressive statistics around YouTube. Namely that: YouTube is the second largest search engine Nearly 1 out of 2 internet users watch videos on YouTube Mobile reaches more 18-49 year olds than cable networks 94% of people skip the pre-roll Subscribers to your brand consume 2x more content […]
When Will Snapchat Drive Sales?
The potential of making money on Snapchat is real: the app is FULL of millennials and the perfect platform to use for brand awareness right now. During the Super Bowl, several larger companies laid down more than $1 million to have their ads within the Live SB stories. Besides being super and ridiculously expensive, the current […]
Omniture Metric Definitions
When working with Omniture data on a daily basis it is much easier to say “Your site had ten thousand unique visitors who visited your site 15 thousand times and consumed 400 thousand page views,” than to explain what that means in layman’s terms. Unique Visitor or UVs: A cookie based method of counting users that […]
