Meet the Team
Katie Friedman
Senior Social Account Manager
My recent posts
I know you’re tired of hearing about Russia, okay? Trust me, I get that. But the advertising industry in Russia is alive and thriving and, as an agency, we have just entered the social media space there. Vkontakte is a social media site in Russia – and is the most popular platform there by far […]
Introducing the WeCollective
Today is International Women’s Day, and the last time we checked, women make up 50.8% of the world’s total population (fun fact: that extra .8% is Beyoncé!). However, according to Ad Age, “across industries, women hold 23% of leadership posts at U.S. businesses, up from 21% a year earlier.” While that’s an increase from years […]
Why Brands Should Keep a Watchful Eye on the Entertainment Industry
Celebrities have always had power. Traditionally, their power was solely linked to how much cash they generated for their studio. Nowadays, celebrities can offer the reach and engagement of their unique fandoms through their social presence. Thanks to digital marketers, their power can be tracked and harnessed. Let’s take a look at the cyclical nature […]
How to Evolve with Facebook’s News Feed Change
Facebook recently announced its most significant algorithm change since the platform’s creation – choosing to prioritize content from family and friends over brands and publishers in the coming weeks. This means posts that inspire conversations and better engagement among friends will now be favored over other content from brands, news sources, and companies. While the […]
Augmented Reality: The Next Frontier
The last time a dancing piece of food went viral, it was March 2002 and it was a banana singing about Peanut Butter Jelly Time. Today, things are more sophisticated: you can project a dancing hot dog into your room on Snapchat (without the music, thankfully). Besides being addicting to watching these guys gyrate around, […]
Own the Moment, Own the Market
Many brands try to own a moment, in some form or fashion, and we have learned there is definitely an art and science to making this work. Some brands have deep pockets; some don’t. Some brands have celebrity talent; some don’t. Some brands have incredible stories to tell; some don’t. Successfully owning the moment requires […]
How Journalists Plan to Shape the Digital Landscape
Much has changed since I wrote my very first PMG blog post two years ago. For one thing, I’ve realized that asterisk citations are pretty lame. For another, the news and social media relationship that I wrote about back then has become increasingly fraught and full of tension. Then, I wrote about how newspapers used social […]
Lightning in a BOTtle
We’ve all talked to a robot – and that doesn’t mean we’re lonely. It means brands are quickly building and launching conversation bots to expand their marketing and customer experience efforts. A bot is software that can automate certain tasks. Messenger bots, or chatbots, have the ability to automate conversations with their users. If you […]
What A Poet Can Teach You About Advertising
“Promise, large promise, is the soul of an advertisement.” If I asked you to guess when this quote was published – would you guess a year in this century? Probably you wouldn’t because you’re picking up on the context clues and know that this is a ridiculously overt trick question – but let’s just say that […]
How Data Convinced Netflix to Double Down on Adam Sandler
Back in 2014, Netflix signed Adam Sandler to a four movie deal worth $250 million. Even though only three of the four have been released so far, Netflix just offered him another four movies which puts his total contract at 8 movies for at least half a billion dollars. How and why has a successful production company with original content like House […]
