Confused about the difference between streaming, connected TV, and video-on-demand? You’re not alone. In fact, if you ask three different people, you’ll likely get three different answers. The truth? In the immortal words of Facebook, “it’s complicated.” Opportunities in this space have grown exponentially in the past five years as more and more people ditch […]
A few weeks ago, I was able to attend Quantcast Measure Hackathon at their headquarters in San Francisco. The Hackathon is a unique, 2-day experience, that brings agencies, brands, publishers, and engineers together with one goal- solve some of the problems advertisers and publishers face on a daily basis. Here’s How the Hackathon Worked Groups of […]
As we have officially entered the holiday months, a time when most brands have an influx of budget and willingness to test, digital marketers are tasked with developing media strategies that hit brand KPIs, get in front of qualified users and are just a little bit outside the box. To do this, many brands look […]
We all know there are more ad tech companies in the digital space than anyone can count. To stand out to agencies and brands, you must have amazing, unique tech. That will get you on the plan. But new innovations pop up every second. Your competitors will create comparable tech before you know it. To […]