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Author: Lauren Resnick

September 29, 2020
Posted by Lauren Resnick

The Implications of Pushing Prime Day Back

A few weeks ago, Amazon announced that Amazon Prime Day is now set for October 13th and 14th. While traditionally held in mid-June, Prime Day had been pushed back to early October as a result of the global coronavirus pandemic. In 2019, Prime Day was considered the largest shopping day in Amazon history, until it […]

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June 25, 2019
Posted by Lauren Resnick

Technology 20 Years After Disney’s Smart House

Let’s set the stage and take a trip down memory lane. The year was 1999, and you were enthralled with Furbys, Easy Bake Ovens, slap bracelets, and hip clips. 90s babies, I’m talking to you. A time where the weeks filled with anticipation as you waited for Friday night until your favorite Disney Channel Original […]

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June 12, 2019
Posted by Lauren Resnick

Did Someone Say Amazon Prime Day 2019? Yes, We Did.

It’s Time To Start Preparing Your Sponsored Ad Campaigns Last year, Amazon Prime day was the largest recorded shopping day in Amazon history, until Black Friday and Cyber Monday swept the top spot in 2018. Even with a small site crash, Amazon managed to surpass sales records. And before you ask, no the date for […]

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March 21, 2019
Posted by Ting Zheng and Lauren Resnick

Unraveling How YouTube and Google Work Together

Before we begin, can you tell me what the most visited site on the Internet is? I’ll wait. Now be honest, did you have to open your phone to look it up? If the answer is yes, you’re probably not shocked to find out that the answer was Google. On November 13, 2006, Google purchased […]

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March 20, 2019
Posted by Ting Zheng and Lauren Resnick

Stand Out or Sit Down at SXSW: 4 Takeaways from SXSW

Austin was recently abuzz as media partners and marketers made the annual trip to South by Southwest showcasing the latest in music, film, and interactive exhibitions. But it’s not just a culture fest; above all else, SXSW has become an event igniting yearlong conversations on tech and innovation. The roundup below shows off the latest […]

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February 06, 2019
Posted by Lauren Resnick and Erica Aveard

The Rise of Pet Influencers: A Paw-Pular POV

Without fail, it seems that just about every time you scroll down your Instagram feed, you can’t escape the presence of a dog in menswear clothing, a celebrity dachshund going on trips, or a raccoon that found a forever home in the Bahamas. These animals seem to be living lavish, colorful lives that far surpass […]

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October 04, 2018
Posted by Lauren Resnick and Brian Edwards

German Market Trends

Let’s take a journey to Germany and dive into the incredible culture, consumer behavior and growing economic trends that this prospering country holds. In this installment of our global market series, we’re uncovering how Germany, Europe’s largest economy, is a thriving market with great potential for new to market brands. Largest Market, Largest Opportunity With […]

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August 01, 2018
Posted by Lauren Resnick, Brian Edwards and Kaitlin McGrew

What We Learned From Amazon Prime Day

And that’s a wrap! As the 14-day attribution window on Amazon Prime Day 2018 comes to a close, let’s look back on what went down. Amazon Prime Day 2018 was the largest recorded shopping day in Amazon history, beating out 2017’s Cyber Monday, Black Friday, and Prime Day, respectively. This year, Prime shoppers didn’t hold […]

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July 09, 2018
Posted by Lauren Resnick and Brian Edwards

Preparing for Amazon Prime Day

Amazon announced that this year’s Prime Day will be the longest event of the “holiday’s” short four-year history. Prime Day 2018 will start on July 16th at 12 pm PT and run through the end of July 17th. Prime Day (and a half) will extend six more hours in 2018 than last year. So it’s […]

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May 15, 2018
Posted by Lauren Resnick

The Digital Anomaly that is HQ Trivia

It’s 3 o’clock and you know what that means? It’s HQ Trivia time. Before we find a conference room to hide out in to play, let’s get a sense of what exactly we’re getting into. Developed by Vine creators Rus Yusupov and Colin Kroll with the charismatic Scott Rogowsky taking the main stage 2/day every […]

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