Following the controversy surrounding foreign interference on Facebook during the 2016 elections, there has been a call-to-action for Facebook to increase transparency and accountability across its social networks. In response to public criticism of data misuse and dark posts, Facebook has announced the implementation of new features, that will allow for an: Increase in accountability […]
Dynamic Product Ads (DPAs) utilize information gathered from your Facebook pixel that can retarget users who have previously viewed a product, as well as reach potential customers with prospecting audiences. These ads pull product images from your data set creating a unique ad experience for users. Dynamic ads can even utilize several different versions of […]
We’ve all talked to a robot – and that doesn’t mean we’re lonely. It means brands are quickly building and launching conversation bots to expand their marketing and customer experience efforts. A bot is software that can automate certain tasks. Messenger bots, or chatbots, have the ability to automate conversations with their users. If you […]