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COVID-19

Updates &
Industry Insights

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Author: Leyla Foschi

April 22, 2020
Posted by Leyla Foschi, Ting Zheng, Pavan Malani, Dillon Larberg, Katie Friedman, Jamie Reinhard and Brittany Low

Acquiring New Customers & Viewership During COVID-19

The increase in content consumption paired with reduced competitor brand presence has made auxiliary platforms such as Pinterest, YouTube, and Reddit ideal partners for brands looking to increase viewership, make connections, and acquire new customers during this time. Social media usage is up across all channels while people in quarantine try to fill their time. […]

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April 20, 2020
Posted by Ting Zheng, Leyla Foschi, Miranda Haynie, Lauren Lyster, Brelle Pittard, Danielle Dirkx, Brittany Low, Katie Friedman and Sarah Kelly

The Role of Social Media During the Coronavirus Pandemic

While the world outside contracts inward to our homes, offices, and immediate neighborhoods, our online world has expanded in ways we could have never imagined. Google docs are now being used for games and parties, and Zoom is now how we send our kids to school and see our friends for happy hours. Because of this, most social media platforms […]

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July 03, 2019
Posted by Leyla Foschi

The Instagram Checkout Shopping Feature

Instagram discovered a new revenue stream, and on March 19, 2019, rolled out its latest shopping feature: Checkout. The process of discovery has been the core of the Instagram experience since its conception. And as a result, platform users are people who want to explore, get inspired, and find new products from the brands they […]

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May 29, 2018
Posted by Lauren Lyster and Leyla Foschi

Facebook’s Increased Transparency and its Effect on Advertisers

Following the controversy surrounding foreign interference on Facebook during the 2016 elections, there has been a call-to-action for Facebook to increase transparency and accountability across its social networks. In response to public criticism of data misuse and dark posts, Facebook has announced the implementation of new features, that will allow for an: Increase in accountability […]

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November 28, 2017
Posted by Leyla Foschi, Ting Zheng and Catie Beatty

Mastering Social Dynamic Ads (DPAs)

Dynamic Product Ads (DPAs) utilize information gathered from your Facebook pixel that can retarget users who have previously viewed a product, as well as reach potential customers with prospecting audiences. These ads pull product images from your data set creating a unique ad experience for users. Dynamic ads can even utilize several different versions of […]

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June 26, 2017
Posted by Katie Friedman, Aaron Elkins and Leyla Foschi

Lightning in a BOTtle

We’ve all talked to a robot – and that doesn’t mean we’re lonely. It means brands are quickly building and launching conversation bots to expand their marketing and customer experience efforts. A bot is software that can automate certain tasks. Messenger bots, or chatbots, have the ability to automate conversations with their users. If you […]

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