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What’s the last ad you remember? The odds are it was a video that made you smile, chuckle or buy car insurance from a lizard. That’s because video is memorable and sure beats the heck out of a 20-page white paper. Even the word ‘video’ holds power. According to Syndacast, adding the word “video” in […]
Winter is Coming, And So Are Brands Nineteen months, 85 weeks, 595 days. Each equals how long the world waited for Game of Thrones (GoT) to premiere once again for its final season. More than 17.4 million viewers tuned in for the premiere this past Sunday, combined live and streaming within the first 24 hours. […]
Esmeralda is hands down the best character in The Hunchback of Notre-Dame. She has a pet goat that performs tricks while she dances with a tambourine AND rocks a stellar paste emerald around her neck. My other favorite thing about Esmeralda? She’s a gypsy. It’s said gypsies have magical powers and can predict the future. […]
The word launch is a word that is typically associated with rockets. As a matter of fact, in middle-English, it means “in the sense to hurle a missile or discharge with force”. If that’s the case, please step into your spaceship, because we are diving into the ultimate steps of our marketing journey – launching […]
I’m sure we all agreed at some point in our pubescent stage of life that homework sucks. But if you did your homework, you ended up doing pretty well on your test, right? That’s how we like to view our ABM approach. There is a lot of homework to complete before the test. To be […]
The time has finally come for you to shine as an office hero. How, you ask? With your expert knowledge and advice on ABM (account-based marketing), of course! Okay, not office hero per say (you’ll need to bring bagels for the office every Tuesday to win that title), but you can at least become your […]
It’s no secret that the holidays are the busiest time of the year. Especially for those involved in eCommerce marketing strategies, the holidays are no time to relax. Starting the week of Thanksgiving through the shipping cut off day for Christmas delivery, retailers can expect between 18-20% of their annual sales, and the number is […]
We admit our title is a little misleading. For the sake of clarity, we aren’t saying that leads fall into good or bad categories per se. We mean that some leads have a higher priority than others. For instance, consider the lead that isn’t in market to buy. Even though this lead might not be […]
B2B and B2C – While just one letter separates the two; each discipline has distinct characteristics. However, that doesn’t mean there isn’t common ground between the two. B2B and B2C practitioners may think that they look at the advertising and marketing landscape with contrasting and conflicting views, but there is a lot we can learn […]
Pumpkin the Raccoon, Hamlet the Piggy, and even Geordi La Corgi- animals as influencers is on the rise and becoming a common trend in social media marketing. If you skim through my accounts following on Instagram, you will find many to be animal influencers. All of the accounts I follow that showcase these adorable wet […]