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Author: Marc Bautista

January 28, 2019
Posted by Marc Bautista

The Evolution of Storytelling

With the evolution of technology and digital media, the relationship between brands and consumers has changed dramatically. The evolution of digital media allowed brands to adopt an “always on” approach to advertising which created the need for fresh content at rapid-fire speed. But as we know today, digital media is a different arena than traditional […]

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January 02, 2019
Posted by Marc Bautista

3 Things to Know About Advertising on WeChat

Tencent’s mobile messaging app WeChat has amassed a staggering user base with more than one billion monthly active users in Q3 of 2018. In the app’s early stages, it appeared to be a Chinese replica of Facebook, but in its current state, WeChat transformed from a social messaging app to more of an ‘everything’ app for its primary user […]

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