• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us

Author: Martin Rudler

June 16, 2016
Posted by Martin Rudler

What’s on your mind? Facebook Reacts to Decline in Original Shares

When is the last time you shared something personal on Facebook? Not the latest sloth video (see below), or a link to that fascinating NYT piece you just finished reading, but something straight from your life to the keyboard? Chances are, it hasn’t been as recently as it once would have been – and Facebook […]

Read
May 31, 2016
Posted by Martin Rudler

Google Announces New & Useful Inventory Features

Just a week ago, Google quietly announced three big updates: Shopping ads can now be found on the images tab. A “Store Pickup” option can be added to Google hosted product pages. The knowledge panel now includes a link to search all local store inventory. At the center of the last two is a growing […]

Read
January 22, 2016
Posted by Martin Rudler

The Unpredictable Future of Predictive Search

What is Predictive Search? Predictive search, as the name suggests, is based on the preemptive solicitation of information to a user based on their historical behavior and available data points. In other words it’s search engines, like Google, essentially bypassing the need for a “query” to deliver personally relevant information. In doing so Google & […]

Read
August 31, 2015
Posted by Martin Rudler

FEAR THE FIERCE

It’s Monday morning, and there’s one PMG email that’s become as reliable as any status update or scheduled report – GAME TONIGHT: ROLL CALL. Every Monday night for two years, a collection of newbies, high school has-been stars, and everything in between fight for the PMG glory in a 40 minute game of indoor soccer […]

Read
July 09, 2015
Posted by Martin Rudler

Search Engine War Games

Halfway into their negotiated 10 year partnership, this past April, Yahoo & Microsoft announced an amended agreement. This afforded Yahoo far greater mobile & desktop search flexibility, giving legs to its proprietary ad serving platform, Yahoo Gemini. With AOL & Microsoft shacking up shortly thereafter, and rumors of a Yahoo-Google partnership swirling in the air, […]

Read
March 19, 2015
Posted by Martin Rudler

Transform Your Search Remarketing with Google Analytics

The inherent nature of search – users explicitly declaring to be in market for a given product or information – is a marketers dream. We know the value of bidding on branded terms (serving customized messaging, and fending off prickly competitors), but how do we re-evoke ourselves to the consideration set if a user isn’t […]

Read
June 05, 2014
Posted by Martin Rudler

Are You Using Google AdWords Scripts?

In an agency setting, implementing as many automated processes as possible can be a huge asset when managing SEM accounts. To that end, if you are not already leveraging Google AdWords scripts, this is the post for you.

Read

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • Hindsight 2020 & Looking Ahead to 2021
  • Preparing for Streaming’s Growth & The Future of TV Buying
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.