COVID-19
When is the last time you shared something personal on Facebook? Not the latest sloth video (see below), or a link to that fascinating NYT piece you just finished reading, but something straight from your life to the keyboard? Chances are, it hasn’t been as recently as it once would have been – and Facebook […]
Just a week ago, Google quietly announced three big updates: Shopping ads can now be found on the images tab. A “Store Pickup” option can be added to Google hosted product pages. The knowledge panel now includes a link to search all local store inventory. At the center of the last two is a growing […]
What is Predictive Search? Predictive search, as the name suggests, is based on the preemptive solicitation of information to a user based on their historical behavior and available data points. In other words it’s search engines, like Google, essentially bypassing the need for a “query” to deliver personally relevant information. In doing so Google & […]
It’s Monday morning, and there’s one PMG email that’s become as reliable as any status update or scheduled report – GAME TONIGHT: ROLL CALL. Every Monday night for two years, a collection of newbies, high school has-been stars, and everything in between fight for the PMG glory in a 40 minute game of indoor soccer […]
Halfway into their negotiated 10 year partnership, this past April, Yahoo & Microsoft announced an amended agreement. This afforded Yahoo far greater mobile & desktop search flexibility, giving legs to its proprietary ad serving platform, Yahoo Gemini. With AOL & Microsoft shacking up shortly thereafter, and rumors of a Yahoo-Google partnership swirling in the air, […]
The inherent nature of search – users explicitly declaring to be in market for a given product or information – is a marketers dream. We know the value of bidding on branded terms (serving customized messaging, and fending off prickly competitors), but how do we re-evoke ourselves to the consideration set if a user isn’t […]
In an agency setting, implementing as many automated processes as possible can be a huge asset when managing SEM accounts. To that end, if you are not already leveraging Google AdWords scripts, this is the post for you.