NEW PMG PAPER
While visual search has risen to prominence via shopping over the last several years, Google recently developed additional visual search ad options that enhance the way that brands re-engage with existing customers and reach potential new ones. What is Visual Search? Visual search technology uses images to connect users with products and/or categories that are […]
As online shopping is estimated to account for ~50% of sales during the 2018 holiday season (up from just 40% the prior year), retailers with mobile apps are hyper-focused on driving sales within the app (accounting for over 50% of online sales on average). Two of the most popular ways to promote apps installs online are […]
As overall retail holiday sales increased 4% from 2015 to 2016, online and non-store sales increased 12.6%. Setting your client up for success and capitalizing on this consumer shift from in-store to online is vital – and it starts right now. Understanding consumer behaviors and trends in the marketplace is essential to keeping your current […]
Along with volunteering at Cook Children’s Hospital and MHMR of Tarrant County, PMG takes part in a company-wide service project every quarter. This quarter, the PMG family participated in a LUNGevity Breathe Deep 5K event hosted at Texas Christian University on January 28, 2016. The 5K Neon Glow Run benefited the LUNGevity Foundation, the nation’s […]
When looking into potential high impact, outside-the-box testing ideas for a client, it is important to vet potential vendors by asking the right questions with your campaign goals in mind. Ensuring that the partner has the targeting capabilities to meet your client’s target market is imperative, but a successful campaign is also centered around finding […]
Pinterest is rolling out Promoted Videos, and they aren’t cheap. According to Ad Age, in order for companies to participate in Promoted Videos, they must agree to spend at minimum $500,000 and they should expect to pay between $15 and $20 per one thousand impressions. This will limit the amount of brands that will be […]
Ad copy is an art, and when executed appropriately, can be very effective. Ultimately the goal of any copywriter is to sell something. However, in order to begin to understand what kind of language will convert, a copywriter should have a deep understanding of their desired target market. Target markets can be defined by your […]