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COVID-19

Updates &
Industry Insights

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Author: Natalee Geldert

June 30, 2020
Posted by Natalee Geldert

2020 NewFronts Recap

The 2020 NewFronts was drastically different than in years past. With COVID-19 accelerating changes within our daily lives, we now rely on digital media and virtual experiences to keep us engaged and connected. Rather than rolling out the red carpet and filling large auditoriums, over 8,500 digital stakeholders tuned into a range of live and […]

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April 02, 2020
Posted by Natalee Geldert and Abby Long

Considerations for Audio Investments During COVID-19

While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums. So much so that Nielsen is estimating Americans are spending just shy of twelve hours each day with media platforms. At a glance, here is how brands should be reassessing their audio strategies: In PMG’s […]

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July 17, 2019
Posted by Natalee Geldert

Celebrate Christmas in July With These Holiday Insights

It’s hot, you’re sweaty and longing for some relief from the heat… aren’t you? And while reminiscing about winter, you’re probably also dreaming of all those snowy nights and Holiday celebrations. Well, lucky for you, the Holidays are just under five months away, and we are already beginning to gear up for another busy season. […]

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June 26, 2018
Posted by Natalee Geldert

Key Takeaways from My First Cannes Experience

Cannes Lions 2018 – what an incredible opportunity for me to attend. As a newbie, err first-timer, there were a lot of nerves and unknowns going into the week. I am glad someone tipped me off to wear comfortable flats – Thanks, Amanda! While there were so many micro-moments in what seemed to be a […]

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May 08, 2018
Posted by Natalee Geldert, Abby Long and Amanda Lisak

Top Session Takeaways from Digital Content NewFronts 2018

Settled in the bustling city of New York, marketers and content experts gathered to talk strategy, market positioning, product releases/enhancements and partnership opportunities last week. With the influential presence of content publishers like Refinery29, Hulu, and Condé Nast combined with social platforms like Twitter and YouTube showing their latest insights and latest content, NewFronts 2018 […]

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November 08, 2017
Posted by Kia Pipkin, Maddie Marney and Natalee Geldert

DBM is Heading into Holiday with Additional Brand Safety

As we have officially entered the holiday months, a time when most brands have an influx of budget and willingness to test, digital marketers are tasked with developing media strategies that hit brand KPIs, get in front of qualified users and are just a little bit outside the box. To do this, many brands look […]

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July 06, 2017
Posted by Natalee Geldert

Reaching the On-The-Go Consumer

Reaching today’s consumer is becoming more challenging than ever due to the fragmented media landscape.  Knowing this, the effectiveness of Digital Out-of-Home (DOOH) advertising has become a more significant tool for brand marketers to take advantage of. While traditional out-of-home is one of the original advertising mediums, digital advancements are continuously being introduced – giving […]

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January 13, 2017
Posted by Natalee Geldert

Connected TV Breaches Mainstream

Ask Millennials about their television habits, and you’ll likely hear about television experiences via a form of connected TV vs. traditional options. That’s perhaps not shocking. As the year ticks on, projections for connected TV continue to grow, and we have some thoughts on why to consider media within connected TVs. TODAY’s TRENDS, TOMORROW’s FORECAST […]

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October 11, 2016
Posted by Natalee Geldert

Surviving Holiday 2016

It’s ok to get your Grinch on. Let’s face it, the holidays are great, but you won’t be full of cheer 24/7 – especially if you’re the one entertaining your extended family. But that’s ok! Because our gift to you has come early this year, and we can’t wait to share it! Our gift? Survival. […]

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June 23, 2016
Posted by Natalee Geldert

Act On What’s Trending For Your Audience

It’s easy to see what’s trending on the Internet, at least in a rudimentary fashion—just pull up the top Google searches or glance at the trending topics feature on Twitter or Facebook. However, it can be hard out there on social media for the brands to continue to permeate culture and act on what is ‘relevant’. Their tweets and Facebook posts […]

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