Meet the Team
Natalee Cecil
Brand Media Director
My recent posts
Reaching the On-The-Go Consumer
Reaching today’s consumer is becoming more challenging than ever due to the fragmented media landscape. Knowing this, the effectiveness of Digital Out-of-Home (DOOH) advertising has become a more significant tool for brand marketers to take advantage of. While traditional out-of-home is one of the original advertising mediums, digital advancements are continuously being introduced – giving […]
Connected TV Breaches Mainstream
Ask Millennials about their television habits, and you’ll likely hear about television experiences via a form of connected TV vs. traditional options. That’s perhaps not shocking. As the year ticks on, projections for connected TV continue to grow, and we have some thoughts on why to consider media within connected TVs. TODAY’s TRENDS, TOMORROW’s FORECAST […]
Surviving Holiday 2016
It’s ok to get your Grinch on. Let’s face it, the holidays are great, but you won’t be full of cheer 24/7 – especially if you’re the one entertaining your extended family. But that’s ok! Because our gift to you has come early this year, and we can’t wait to share it! Our gift? Survival. […]
Act On What’s Trending For Your Audience
It’s easy to see what’s trending on the Internet, at least in a rudimentary fashion—just pull up the top Google searches or glance at the trending topics feature on Twitter or Facebook. However, it can be hard out there on social media for the brands to continue to permeate culture and act on what is ‘relevant’. Their tweets and Facebook posts […]
Ad-Blocking: The best things aren’t free
Over the past several years, there’s been a significant increase in the number of people using ad-blocking software in their web browser. Since 2014 alone, the use of ad blocking grew by 41% worldwide. Despite the convenience of blocking ads when surfing the web, the software poses a threat to digital advertising and deprives companies of significant revenue. […]
Purchasing Power of the Millennial Generation
The millennial generation is leading the economy in numbers and purchasing power, making up 27% of the population with an estimated $1.3 trillion in consumer spending. With such an influence in the market, the millennial group — those born between the 1980s and early 2000s — demands brands’ attention. Millennials spend much of their time […]
Never Forget 9/11
Fourteen years ago, patriots across the country jumped into moments of action after the attack. From the courageous first responders in New York and at the Pentagon, to the brave men and women fighting those responsible overseas, Americans rallied together and displayed a spirit that will never be broken. As a 15-year old, I remember […]
Connected TV is all the rage these days. Viewers can choose how and when they want to enjoy digital video content, making them more engaged and aware than traditional TV viewers. As marketers and as brands, we know that Smart TVs are being embraced by a savvy and diverse group of consumers, and the usage […]
Made For Moments, Or Really?
With auto makers airing both teasers and spoofs over the AFC and NFC Championship weekends, it begs the question of buying commercials for SuperBowl 2015? Trying to build excitement early needs to be a part of the standard Super Bowl advertisers’ strategy. Both Lexus aired teasers of their long-format, SuperBowl content during the NFL playoffs, […]
Brand Media ‘Re-Established’
It is crazy to think that when I set out in digital advertising, brand media was the least glamorous piece to the marketing puzzle. It was a numbers game, focusing on direct response and growing demand. As services became more specialized, we began to see brand media splinter. It was and is the entry point to be innovative, to speak socially, and to think beyond an ROI figure. Brand media is now relevant and imperative to a brands success.
