Cannes Lions 2018 – what an incredible opportunity for me to attend. As a newbie, err first-timer, there were a lot of nerves and unknowns going into the week. I am glad someone tipped me off to wear comfortable flats – Thanks, Amanda! While there were so many micro-moments in what seemed to be a […]
Settled in the bustling city of New York, marketers and content experts gathered to talk strategy, market positioning, product releases/enhancements and partnership opportunities last week. With the influential presence of content publishers like Refinery29, Hulu, and Condé Nast combined with social platforms like Twitter and YouTube showing their latest insights and latest content, NewFronts 2018 […]
As we have officially entered the holiday months, a time when most brands have an influx of budget and willingness to test, digital marketers are tasked with developing media strategies that hit brand KPIs, get in front of qualified users and are just a little bit outside the box. To do this, many brands look […]
Reaching today’s consumer is becoming more challenging than ever due to the fragmented media landscape. Knowing this, the effectiveness of Digital Out-of-Home (DOOH) advertising has become a more significant tool for brand marketers to take advantage of. While traditional out-of-home is one of the original advertising mediums, digital advancements are continuously being introduced – giving […]
Ask Millennials about their television habits, and you’ll likely hear about television experiences via a form of connected TV vs. traditional options. That’s perhaps not shocking. As the year ticks on, projections for connected TV continue to grow, and we have some thoughts on why to consider media within connected TVs. TODAY’s TRENDS, TOMORROW’s FORECAST […]
It’s ok to get your Grinch on. Let’s face it, the holidays are great, but you won’t be full of cheer 24/7 – especially if you’re the one entertaining your extended family. But that’s ok! Because our gift to you has come early this year, and we can’t wait to share it! Our gift? Survival. […]
It’s easy to see what’s trending on the Internet, at least in a rudimentary fashion—just pull up the top Google searches or glance at the trending topics feature on Twitter or Facebook. However, it can be hard out there on social media for the brands to continue to permeate culture and act on what is ‘relevant’. Their tweets and Facebook posts […]
Over the past several years, there’s been a significant increase in the number of people using ad-blocking software in their web browser. Since 2014 alone, the use of ad blocking grew by 41% worldwide. Despite the convenience of blocking ads when surfing the web, the software poses a threat to digital advertising and deprives companies of significant revenue. […]
The millennial generation is leading the economy in numbers and purchasing power, making up 27% of the population with an estimated $1.3 trillion in consumer spending. With such an influence in the market, the millennial group — those born between the 1980s and early 2000s — demands brands’ attention. Millennials spend much of their time […]
Fourteen years ago, patriots across the country jumped into moments of action after the attack. From the courageous first responders in New York and at the Pentagon, to the brave men and women fighting those responsible overseas, Americans rallied together and displayed a spirit that will never be broken. As a 15-year old, I remember […]