In previous years, thousands of marketing executives would have flocked to Manhattan for a weeklong ‘pitchfest.’ The 2021 IAB NewFronts were delivered virtually, without the usual fanfare of vendor parties, shrimp cocktails, or live music shows, but with an exciting array of opportunities for digital advertisers. The event featured more than 35 media entities, with […]
While podcasts have grown more popular over the years, 2020 was the industry’s breakout year as the number of U.S. podcast listeners swelled more than 32 percent Y/Y to over 106 million listeners, or roughly half of U.S. digital audio listeners, per eMarketer. Podcast ad spend increased more than ten percent Y/Y to $780 million […]
The 2020 NewFronts was drastically different than in years past. With COVID-19 accelerating changes within our daily lives, we now rely on digital media and virtual experiences to keep us engaged and connected. Rather than rolling out the red carpet and filling large auditoriums, over 8,500 digital stakeholders tuned into a range of live and […]
While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums. So much so that Nielsen is estimating Americans are spending just shy of twelve hours each day with media platforms. At a glance, here is how brands should be reassessing their audio strategies: In PMG’s […]
It’s hot, you’re sweaty and longing for some relief from the heat… aren’t you? And while reminiscing about winter, you’re probably also dreaming of all those snowy nights and Holiday celebrations. Well, lucky for you, the Holidays are just under five months away, and we are already beginning to gear up for another busy season. […]
Cannes Lions 2018 – what an incredible opportunity for me to attend. As a newbie, err first-timer, there were a lot of nerves and unknowns going into the week. I am glad someone tipped me off to wear comfortable flats – Thanks, Amanda! While there were so many micro-moments in what seemed to be a […]
Settled in the bustling city of New York, marketers and content experts gathered to talk strategy, market positioning, product releases/enhancements and partnership opportunities last week. With the influential presence of content publishers like Refinery29, Hulu, and Condé Nast combined with social platforms like Twitter and YouTube showing their latest insights and latest content, NewFronts 2018 […]
As we have officially entered the holiday months, a time when most brands have an influx of budget and willingness to test, digital marketers are tasked with developing media strategies that hit brand KPIs, get in front of qualified users and are just a little bit outside the box. To do this, many brands look […]
Reaching today’s consumer is becoming more challenging than ever due to the fragmented media landscape. Knowing this, the effectiveness of Digital Out-of-Home (DOOH) advertising has become a more significant tool for brand marketers to take advantage of. While traditional out-of-home is one of the original advertising mediums, digital advancements are continuously being introduced – giving […]
Ask Millennials about their television habits, and you’ll likely hear about television experiences via a form of connected TV vs. traditional options. That’s perhaps not shocking. As the year ticks on, projections for connected TV continue to grow, and we have some thoughts on why to consider media within connected TVs. TODAY’s TRENDS, TOMORROW’s FORECAST […]