With over half the world’s population sheltering in place and the economic lockdown barreling on, consumers have rapidly adapted their shopping and media consumption behavior to fit their new reality of life at home. As such, major implications to the media and marketing landscape have taken form, resulting in ecommerce and online shopping operations to carry the weight […]
We expect Facebook to take several actions to address not just recent data privacy issues, but forthcoming regulation in the U.S. and E.U. PMG will keep clients apprised and provide our viewpoints on the impact of those changes. The recent Facebook privacy scandal brought quite the limelight to the platform and advertisers that use it, […]
When it comes to digital marketing and ad campaign management, we think it’s safe to say that there are a lot of cooks in the kitchen, hats in the ring and whatever other idiom you prefer to express that a lot of people are involved in helping the brand provide a valuable experience for the […]
Many brands try to own a moment, in some form or fashion, and we have learned there is definitely an art and science to making this work. Some brands have deep pockets; some don’t. Some brands have celebrity talent; some don’t. Some brands have incredible stories to tell; some don’t. Successfully owning the moment requires […]
As the digital landscape continues to evolve, its grasp has begun to take hold on TV buying as well. The increase in set top boxes being enabled through IP addresses is growing across all providers. As a result, we are seeing more and more data at our fingertips. This then puts us at an interesting […]
In continuing efforts to expand PMG efforts globally, we come across China’s digital marketplace many times over. Often I find there are more questions than answers when it comes to how to approach the market and the consumer. Fear not, it can be done.
Recently PMG were the proud recipients of awards for Best Online Awareness Campaign and Best Use of Video at the 2015 EIMA Awards (presented by DFWIMA) for our work on the BeatsByDre #soloselfie campaign. We were so excited to win and couldn’t have been happier for all the hard work to pay off, especially when pitted against our peers. Afterwards, we got a lot of questions about what it took to win, and how you were able to align the brand during the craziest of all seasons – Holiday. After thinking for a bit, the answer was easy (read extremely difficult): have a brand that’s willing to be daring, and ensure your strategy aligns with that dare.
I’ve just recently moved back from London where I spent two years running some of the biggest global marketing efforts for some of the biggest brands in the world. I quickly realized the US is just one market, and marketing strategies needed to be much more nimble and flexible to work across the hundreds of markets we were operating in for these brands. And that was just within the first two months of living aboard. As we continued to expand nuances emerged with each major market, which forced our teams to be even more flexible.