Keynote Takeaway Across all the announcements, one common theme emerged throughout Snapchat’s annual keynote event dubbed the Snap Partner Summit: the platform seems to guide its innovation initiatives based on user engagement. Snapchat didn’t walk out on the virtual stage to reveal a revolutionary product or technology. Rather the team at Snapchat announced a slew […]
The increase in content consumption paired with reduced competitor brand presence has made auxiliary platforms such as Pinterest, YouTube, and Reddit ideal partners for brands looking to increase viewership, make connections, and acquire new customers during this time. Social media usage is up across all channels while people in quarantine try to fill their time. […]
Why YouTube Should Be Apart of All Media Plans During this year’s Google Brandcast, YouTube took its time to highlight and emphasize its positioning as “personal primetime” and once again took a direct competitive hit toward traditional TV. Primetime used to be that time where you gathered with your family and friends to tune into […]