• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us

COVID-19

Updates &
Industry Insights

Read

Author: Ruthie Nathan

July 29, 2020
Posted by Ruthie Nathan

Why You Should Tap TikTok Influencers Now

It goes without saying that there is a lot going on in the world. We’re currently living through a worldwide pandemic, a global economic shutdown, and most recently, a rise in the movement to end racial injustice and systemic inequality in the US. Marketers across industries are faced with a cultural conversation and social environment […]

Read
July 09, 2020
Posted by Abby Long and Ruthie Nathan

Recovery Decelerates as Consumers Opt to Stay Home

What a time to be alive. I can’t recall a season when so many different pressing issues dominated the news cycle. The Black Lives Matter movement, the pandemic, returning to school, tech vs. journalism, free speech and civil liberties, the Facebook ad boycott, China-US relations, and several more that escape me. Amid all this, I […]

Read
July 02, 2020
Posted by Abby Long and Ruthie Nathan

Companies Reassess Priorities While Consumer Demand Remains Low

The following is included in PMG’s Summer Briefing Series, exclusive content and commentary provided to PMG clients 2/week on the marketing and business news that’s making headlines. Q2 has come and gone. Can you believe it? Me either. If you’re wanting to take a trip down memory lane, I highly recommend this H1 recap by […]

Read
June 25, 2020
Posted by Angela Seits and Ruthie Nathan

Consumer Sentiment Evolves As COVID-19 and Protests Continue

In today’s briefing, we’re reviewing consumer insights across verticals and how threats of a second wave of the pandemic, economic turmoil, and the momentum of the Black Lives Matter movement have shaped consumer sentiment and behavior this past week. As states have begun to partially reopen their economies over the last few weeks, the virus […]

Read
June 22, 2020
Posted by Angela Seits and Ruthie Nathan

Calls for Fairness and Racial Justice Reach Social Platforms

Summer is officially here. We hope you had a restful and meaningful weekend. In today’s briefing, let’s get you caught up on the news you might have missed. Weekend in Review The country was hyper-focused on Tulsa, OK, where President Trump held a campaign rally amidst concerns over public health. Up to 100,000 Trump supporters […]

Read
May 20, 2020
Posted by Caroline Norton and Ruthie Nathan

COVID-19 Crisis: Podcasting Surges & More Consumer Insights

We’ve reached the middle of May, and consumers continue to lean into spring cleaning. According to Reddit’s COVID-19 weekly updates, r/konmari, a thread for Marie Kondo’s famous decluttering method, had a +2X% spike in unique views this week. Furthermore, users were highly engaged in threads related to home organization projects, including clean and organized kitchen […]

Read
May 13, 2020
Posted by Caroline Norton and Ruthie Nathan

COVID-19 Crisis: Online Grocery Sales Hit Record Highs

This past weekend was Mother’s Day, and despite the country’s current crisis, consumers still spent more on their moms than in recent years. According to analytics firm Profitero, one of the most searched terms last week was “Mother’s Day Gifts.” Furthermore, the National Retail Federation reported an 8.5% spike in Mother’s Day spending compared to […]

Read
May 06, 2020
Posted by Caroline Norton and Ruthie Nathan

COVID-19 Crisis: Consumer Insights on COVID’s Impact on the Beauty Industry

Yesterday was Cinco de Mayo, and naturally, consumer interest in cooking and food consumption is still going strong. Reddit has seen a home cooking renaissance of sorts, and the Food & Drink interest group had a +19% increase in views this week. The [Homemade] tag exploded on the subreddit, and skilled DIY chefs posted new […]

Read
April 29, 2020
Posted by Caroline Norton and Ruthie Nathan

COVID-19 Crisis: How Consumers Are Adjusting to Life at Home

Happy Wednesday, everyone. As if we haven’t already had enough bread over the past few weeks, including the delicious banana recipe we shared a few weeks ago, why not try the sourdough variety? According to Brandwatch, mentions of sourdough on social media have grown 2.5x since March 12th. Did someone say quarantine or carb-o-tine? Now, […]

Read
April 22, 2020
Posted by Caroline Norton and Ruthie Nathan

COVID-19 Crisis: Prioritizing Sustainability Amid A Global Pandemic

Happy Earth Day, and happy Wednesday! Yes, it’s Wednesday — and don’t worry, we can’t keep track of the days either. But, some good news for all you sports fans, the fact that today is Wednesday means tomorrow is Thursday and the start of the first-ever virtual NFL draft. And because you’ve been living without […]

Read
Next
1 2

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020
  • A Closer Look at the Congressional Big Tech Market Power Report
  • What to Know About Reddit

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.