COVID-19
It goes without saying that there is a lot going on in the world. We’re currently living through a worldwide pandemic, a global economic shutdown, and most recently, a rise in the movement to end racial injustice and systemic inequality in the US. Marketers across industries are faced with a cultural conversation and social environment […]
What a time to be alive. I can’t recall a season when so many different pressing issues dominated the news cycle. The Black Lives Matter movement, the pandemic, returning to school, tech vs. journalism, free speech and civil liberties, the Facebook ad boycott, China-US relations, and several more that escape me. Amid all this, I […]
The following is included in PMG’s Summer Briefing Series, exclusive content and commentary provided to PMG clients 2/week on the marketing and business news that’s making headlines. Q2 has come and gone. Can you believe it? Me either. If you’re wanting to take a trip down memory lane, I highly recommend this H1 recap by […]
In today’s briefing, we’re reviewing consumer insights across verticals and how threats of a second wave of the pandemic, economic turmoil, and the momentum of the Black Lives Matter movement have shaped consumer sentiment and behavior this past week. As states have begun to partially reopen their economies over the last few weeks, the virus […]
Summer is officially here. We hope you had a restful and meaningful weekend. In today’s briefing, let’s get you caught up on the news you might have missed. Weekend in Review The country was hyper-focused on Tulsa, OK, where President Trump held a campaign rally amidst concerns over public health. Up to 100,000 Trump supporters […]
We’ve reached the middle of May, and consumers continue to lean into spring cleaning. According to Reddit’s COVID-19 weekly updates, r/konmari, a thread for Marie Kondo’s famous decluttering method, had a +2X% spike in unique views this week. Furthermore, users were highly engaged in threads related to home organization projects, including clean and organized kitchen […]
This past weekend was Mother’s Day, and despite the country’s current crisis, consumers still spent more on their moms than in recent years. According to analytics firm Profitero, one of the most searched terms last week was “Mother’s Day Gifts.” Furthermore, the National Retail Federation reported an 8.5% spike in Mother’s Day spending compared to […]
Yesterday was Cinco de Mayo, and naturally, consumer interest in cooking and food consumption is still going strong. Reddit has seen a home cooking renaissance of sorts, and the Food & Drink interest group had a +19% increase in views this week. The [Homemade] tag exploded on the subreddit, and skilled DIY chefs posted new […]
Happy Wednesday, everyone. As if we haven’t already had enough bread over the past few weeks, including the delicious banana recipe we shared a few weeks ago, why not try the sourdough variety? According to Brandwatch, mentions of sourdough on social media have grown 2.5x since March 12th. Did someone say quarantine or carb-o-tine? Now, […]
Happy Earth Day, and happy Wednesday! Yes, it’s Wednesday — and don’t worry, we can’t keep track of the days either. But, some good news for all you sports fans, the fact that today is Wednesday means tomorrow is Thursday and the start of the first-ever virtual NFL draft. And because you’ve been living without […]