COVID-19
We’ve reached the middle of May, and consumers continue to lean into spring cleaning. According to Reddit’s COVID-19 weekly updates, r/konmari, a thread for Marie Kondo’s famous decluttering method, had a +2X% spike in unique views this week. Furthermore, users were highly engaged in threads related to home organization projects, including clean and organized kitchen […]
This past weekend was Mother’s Day, and despite the country’s current crisis, consumers still spent more on their moms than in recent years. According to analytics firm Profitero, one of the most searched terms last week was “Mother’s Day Gifts.” Furthermore, the National Retail Federation reported an 8.5% spike in Mother’s Day spending compared to […]
Yesterday was Cinco de Mayo, and naturally, consumer interest in cooking and food consumption is still going strong. Reddit has seen a home cooking renaissance of sorts, and the Food & Drink interest group had a +19% increase in views this week. The [Homemade] tag exploded on the subreddit, and skilled DIY chefs posted new […]
Happy Wednesday, everyone. As if we haven’t already had enough bread over the past few weeks, including the delicious banana recipe we shared a few weeks ago, why not try the sourdough variety? According to Brandwatch, mentions of sourdough on social media have grown 2.5x since March 12th. Did someone say quarantine or carb-o-tine? Now, […]
Happy Earth Day, and happy Wednesday! Yes, it’s Wednesday — and don’t worry, we can’t keep track of the days either. But, some good news for all you sports fans, the fact that today is Wednesday means tomorrow is Thursday and the start of the first-ever virtual NFL draft. And because you’ve been living without […]
Similar to the rest of the world out there, we’re sure your days are probably running together by now. But luckily, we are officially halfway through this week. If you didn’t catch the premiere of The Bachelor spinoff ‘Listen to Your Heart’ on Monday night, do yourself a favor and watch a couple of clips […]
The authentic connection influencers have developed with their audience serves as a guidepost for brands during a time of uncertainty. As social media use surges among consumers stuck at home, influencers show how to keep audiences informed, entertained, and inspired. What people want: Comfort. Entertainment. Purpose. The world outlook right now might seem pretty bleak. […]
As cities across the U.S. face another week under shelter-in-place guidelines, daytime internet usage continues to surge, and new methods of connecting are popping up across every platform. From live-stream concerts for charity to Instagram’s new “co-watching feature,” brands continue to adapt to the new at-home lifestyle via virtual platforms. Snapchat has even launched a […]