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COVID-19

Updates &
Industry Insights

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Author: Scott Everett

March 30, 2020
Posted by Scott Everett

Navigating Ad Messaging During COVID-19

In the rapidly evolving new world of remote everything, the pressure on digital marketing and ecommerce is only increasing as retail brands shift from “come see us” to “we deliver.” As many states and major metro areas move to increase social distancing measures, a shared sense of austerity and caution is the current social language, […]

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August 10, 2017
Posted by Maddie Joeris, Cynthia De La Torre, Catherine Babin, Hayley Rhodes and Scott Everett

How to Create Killer Banner Ads

Display banners play an important role in brand awareness and direct response advertising, yet they often get minimal design attention and are the very last thing to be developed at the end of the creative process. Much has been written on the death of the display banner, and with the rise of ad blocking and […]

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