Earlier this year, Google hosted its second annual retail summit at its New York City offices, bringing in both agencies and brands to talk about the roadmap ahead and future of retail. Over the course of two days, the summit included countless product updates and a holiday readiness workshop, along with breakout roundtable sessions in […]
The sunsetting of average position is finally here and it’s time to ensure that your team is up to date on when the changes will happen and what your team will do. Didn’t know that Google is sunsetting average position? Check out our blog post that will tell you everything you need to know. Once […]
Google recently announced that the average position metric will be sunset in September 2019; claiming that the metric is not intended to reflect where ads are showing in the SERPs. Late last year, Google introduced four new metrics known as Prominence Metrics which we believe will essentially replace the average position reporting metric. These metrics […]