Dynamic Product Ads (DPAs) utilize information gathered from your Facebook pixel that can retarget users who have previously viewed a product, as well as reach potential customers with prospecting audiences. These ads pull product images from your data set creating a unique ad experience for users. Dynamic ads can even utilize several different versions of […]
It’s just the beginning of August and most brands are already working on their upcoming Holiday advertising and marketing plans – but this should come as no surprise, especially to the retail industry. Each year, the season comes and goes quickly and with that social media has become a very valuable player as new updates […]
According to Facebook, there are more than 1.8 billion messages being exchanged between active users every month on Messenger. This also includes exchanges between business pages whether it’s with a bot or a real customer service representative, the platform has become increasingly valuable with ease in direct interactions and in growing sales. As a result, Facebook […]
Every other day it seems like Twitter announces another live streaming partnership. Just to name a few, they have already announced deals with ESPN, CBS, and Bloomberg. What does this all mean? Coming soon in the near future we’ll be able to watch Thursday night NFL games and political events like the National Conventions all […]
Last month, Facebook Live gave us the laugh that was heard around the world by more than 155 million people. Who would have thought that live streaming yourself putting on a Chewbacca mask would go viral? Candace Payne, who picked up the mask as a birthday gift to herself and partially to her 2 kids, […]
Similar to Facebook’s Custom Audiences, Twitter’s Tailored Audiences, and Google’s Customer Match, LinkedIn has joined the party of account targeting. Advertisers will be able to use their own data to target ads starting on March 2nd. Before, the network platform was only able to offer company targeting options, which was less than ideal due to the […]