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COVID-19

Updates &
Industry Insights

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Author: Ting Zheng

October 01, 2020
Posted by Ting Zheng

What to Know About Reddit

I don’t claim to be an avid Reddit user, but I’m a big-time lurker when it comes to using it to pass time and browse content. There’s quite a lot of nuances to be learned on how to use the platform, but the biggest takeaway of Reddit is that it’s a community (made up of […]

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September 02, 2020
Posted by Ting Zheng

Fall Guys’ Rise and More Twitch News

The Twitch audience has grown enormously since the start of the pandemic, rising to over 37 million monthly viewers earlier this year. Understanding what matters to those viewers and how their engagement on the platform changes over time is crucial to keep an eye on. Twitch provides ample branding and advertising opportunities but most brands […]

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April 22, 2020
Posted by Leyla Foschi, Ting Zheng, Pavan Malani, Dillon Larberg, Katie Friedman, Jamie Reinhard and Brittany Low

Acquiring New Customers & Viewership During COVID-19

The increase in content consumption paired with reduced competitor brand presence has made auxiliary platforms such as Pinterest, YouTube, and Reddit ideal partners for brands looking to increase viewership, make connections, and acquire new customers during this time. Social media usage is up across all channels while people in quarantine try to fill their time. […]

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April 20, 2020
Posted by Ting Zheng, Leyla Foschi, Miranda Haynie, Lauren Lyster, Brelle Pittard, Danielle Dirkx, Brittany Low, Katie Friedman and Sarah Kelly

The Role of Social Media During the Coronavirus Pandemic

While the world outside contracts inward to our homes, offices, and immediate neighborhoods, our online world has expanded in ways we could have never imagined. Google docs are now being used for games and parties, and Zoom is now how we send our kids to school and see our friends for happy hours. Because of this, most social media platforms […]

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August 15, 2019
Posted by Ting Zheng and Morgan Ferguson

Takeaways from VidCon 2019: YouTube, Influencers, and More!

This year’s VidCon marked the 10th anniversary of the annual summit for all things video for community members, creators, and industry professionals. Originally, VidCon started with Hank and John Green, prominent YouTubers and more widely known as the Vlogbrothers, but in 2018 it was acquired by Viacom and YouTube is still the star of the […]

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July 19, 2019
Posted by Ting Zheng and Pavan Malani

YouTube’s Robust Advertising Capabilities

Why YouTube Should Be Apart of All Media Plans During this year’s Google Brandcast, YouTube took its time to highlight and emphasize its positioning as “personal primetime” and once again took a direct competitive hit toward traditional TV. Primetime used to be that time where you gathered with your family and friends to tune into […]

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March 21, 2019
Posted by Ting Zheng and Lauren Resnick

Unraveling How YouTube and Google Work Together

Before we begin, can you tell me what the most visited site on the Internet is? I’ll wait. Now be honest, did you have to open your phone to look it up? If the answer is yes, you’re probably not shocked to find out that the answer was Google. On November 13, 2006, Google purchased […]

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March 20, 2019
Posted by Ting Zheng and Lauren Resnick

Stand Out or Sit Down at SXSW: 4 Takeaways from SXSW

Austin was recently abuzz as media partners and marketers made the annual trip to South by Southwest showcasing the latest in music, film, and interactive exhibitions. But it’s not just a culture fest; above all else, SXSW has become an event igniting yearlong conversations on tech and innovation. The roundup below shows off the latest […]

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October 17, 2018
Posted by Ting Zheng

Facebook Tries its Hand at a Home Smart Device

Facebook recently joined other tech giants like Google and Amazon in entering the home smart device market. On October 8th, Facebook dropped the big news on its site and announced its latest product creation: Portal and Portal+. Portal and Portal+ Both Portal and Portal+ are equipped with a large screen display and an AI-powered camera […]

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November 28, 2017
Posted by Leyla Foschi, Ting Zheng and Catie Beatty

Mastering Social Dynamic Ads (DPAs)

Dynamic Product Ads (DPAs) utilize information gathered from your Facebook pixel that can retarget users who have previously viewed a product, as well as reach potential customers with prospecting audiences. These ads pull product images from your data set creating a unique ad experience for users. Dynamic ads can even utilize several different versions of […]

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