COVID-19
The increase in content consumption paired with reduced competitor brand presence has made auxiliary platforms such as Pinterest, YouTube, and Reddit ideal partners for brands looking to increase viewership, make connections, and acquire new customers during this time. Social media usage is up across all channels while people in quarantine try to fill their time. […]
While the world outside contracts inward to our homes, offices, and immediate neighborhoods, our online world has expanded in ways we could have never imagined. Google docs are now being used for games and parties, and Zoom is now how we send our kids to school and see our friends for happy hours. Because of this, most social media platforms […]
This year’s VidCon marked the 10th anniversary of the annual summit for all things video for community members, creators, and industry professionals. Originally, VidCon started with Hank and John Green, prominent YouTubers and more widely known as the Vlogbrothers, but in 2018 it was acquired by Viacom and YouTube is still the star of the […]
Why YouTube Should Be Apart of All Media Plans During this year’s Google Brandcast, YouTube took its time to highlight and emphasize its positioning as “personal primetime” and once again took a direct competitive hit toward traditional TV. Primetime used to be that time where you gathered with your family and friends to tune into […]
Before we begin, can you tell me what the most visited site on the Internet is? I’ll wait. Now be honest, did you have to open your phone to look it up? If the answer is yes, you’re probably not shocked to find out that the answer was Google. On November 13, 2006, Google purchased […]
Austin was recently abuzz as media partners and marketers made the annual trip to South by Southwest showcasing the latest in music, film, and interactive exhibitions. But it’s not just a culture fest; above all else, SXSW has become an event igniting yearlong conversations on tech and innovation. The roundup below shows off the latest […]
Facebook recently joined other tech giants like Google and Amazon in entering the home smart device market. On October 8th, Facebook dropped the big news on its site and announced its latest product creation: Portal and Portal+. Portal and Portal+ Both Portal and Portal+ are equipped with a large screen display and an AI-powered camera […]
Dynamic Product Ads (DPAs) utilize information gathered from your Facebook pixel that can retarget users who have previously viewed a product, as well as reach potential customers with prospecting audiences. These ads pull product images from your data set creating a unique ad experience for users. Dynamic ads can even utilize several different versions of […]
It’s just the beginning of August and most brands are already working on their upcoming Holiday advertising and marketing plans – but this should come as no surprise, especially to the retail industry. Each year, the season comes and goes quickly and with that social media has become a very valuable player as new updates […]
According to Facebook, there are more than 1.8 billion messages being exchanged between active users every month on Messenger. This also includes exchanges between business pages whether it’s with a bot or a real customer service representative, the platform has become increasingly valuable with ease in direct interactions and in growing sales. As a result, Facebook […]