PMG’s collaboration with Beats by Dre and partner Laundry Service — a campaign centered on the Euros 2016 tournament, received high praise for the Digiday Awards Europe competition, and was named a finalist in the Best Use of Social category.
The awards program recognizes the publishers, advertisers and technology platforms bringing about change and innovation in the European market. PMG and Laundry Service were recognized for excellence in engaging fans, creating loyalty, building an audience, and telling Beats by Dre’s story across social platforms.
The Euros is one of the most globally watched sport events. PMG and Laundry Service partnered to develop and execute a multi-media strategy, targeting diehard football fans across the UK, Germany, and France, and competing head-to-head with high-spender official tournament sponsors like Adidas.
Winners will be announced December 1st in London. The full list of finalists can be found here.