Accessibility Tools
PMG Digital Made for Humans
Carly Carson Shares Thoughts on Potential Headwinds for Audience Targeting on Instagram
1 MINUTE READ | September 9, 2019
Carly Carson Shares Thoughts on Potential Headwinds for Audience Targeting on Instagram
David Gong
With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.
With Facebook seemingly in the news daily about its actions and plans around ad targeting and data privacy, it was inevitable that insiders would start to speculate about any potential draft faced by Instagram, given how closely linked the two platforms are. AdExchanger has published a story about what might happen with Instagram and called on PMG’s Carly Carson to share her thoughts about ramifications for advertisers.
Stay in touch
Bringing news to you
Subscribe to our newsletter
By clicking and subscribing, you agree to our Terms of Service and Privacy Policy
As Facebook gives users greater control over how their data may or may not be shared with third-party apps and sites, including their own family of brands, the net result of these shifts could cause remarketing audience sizes to shrink, said Carson. She also added, “Advertisers will have to broaden their audience targeting definitions, potentially leading to less qualified users and dips in performance.”
Related Content
Consumer TrendsSocial MediaStreaming & VideoData & TechnologyStrategyDigital MarketingPlatforms & Media
PMG Portfolio Trends: Brands Move to Diversify Social Investments
7 MINUTES READ | November 16, 2021
Campaigns & Client WorkSocial MediaPlatforms & MediaCompany NewsStrategy
PMG and Beats by Dre Win Award for TikTok Campaign
2 MINUTES READ | October 29, 2021
Consumer TrendsSocial MediaSEO & Paid SearchPlatforms & MediaDigital Marketing
Third Quarter Big Tech Earnings Shed Light on Privacy Impact
5 MINUTES READ | October 28, 2021
Consumer TrendsSocial MediaAI & MarketingStreaming & VideoDigital MarketingPlatforms & Media
How Social Apps Are Evolving
6 MINUTES READ | September 9, 2021
Consumer TrendsSocial MediaPlatforms & MediaDigital Marketing
What You Need to Know About Facebook’s Latest Content Transparency Reports
4 MINUTES READ | August 30, 2021
Campaigns & Client WorkSocial MediaProgrammatic AdvertisingCreative DesignStreaming & VideoStrategyDigital MarketingCompany News
PMG Partners with Old Navy to Create a Fully Inclusive Shopping Experience with BODEQUALITY
4 MINUTES READ | August 20, 2021
Creative DesignSocial MediaStreaming & VideoPlatforms & Media
Snap Bets Big on Commerce and Community
4 MINUTES READ | May 26, 2021
Consumer TrendsSocial MediaPlatforms & Media
Introducing the Social Audio Wars
6 MINUTES READ | April 27, 2021
Social MediaStreaming & VideoPlatforms & MediaConsumer Trends
The Year of Streaming, and the Decline of Communal Experiences
7 MINUTES READ | March 17, 2021
Social MediaData & TechnologyB2B MarketingStrategyDigital MarketingPlatforms & Media
Preparing for iOS 14 & the AppTrackingTransparency Framework
5 MINUTES READ | January 29, 2021
Consumer TrendsCampaigns & Client WorkDigital MarketingStrategyPlatforms & Media
Why “Black Friday” Search Terms Slumped & Other Cyber Weekend Trends
7 MINUTES READ | December 2, 2020
StrategyCreative DesignB2B MarketingPlatforms & MediaDigital Marketing
How Brands Can Stand Out With User-Generated Content
1 MINUTE READ | November 12, 2020