PMG Digital Made for Humans

Case Study: Anthony Joshua Will Be Heard

1 MINUTE READ | June 12, 2017

Case Study: Anthony Joshua Will Be Heard

Author's headshot

David Gong

With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.

When British boxer Anthony Joshua knocked out former heavyweight champion Wladimir Klitschko on April 27 at Wembley Stadium, he was not the only victor to “own the moment.” His triumph was shared by Joshua’s partner, Beats by Dre.

PMG was part of the team (including Havas, Anomaly, and Laundry Service) that leveraged a branded content partnership with Sky Sports, as well as social, digital, film and music, to elevate the headphones brand’s profile among sport-loving consumers and helped differentiate it from other manufacturers. By the time the referee finished his countdown, Beats had succeeded in making a big impact around an already huge event.

Watch the case film to see how the Beats Media House, a cross-agency newsroom that created anticipatory and reactive content before, during, and after the fight. The campaign was a knockout, with Beats dominating share of voice by owning 65% of all views and 83% of all engagement across fight week and on fight night.

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy


Related Content

thumbnail image

PMG CultureCompany News

Applications for PMG’s 2022 Graduate Leadership Program Now Open!

1 MINUTE READ | December 16, 2021

thumbnail image

Campaigns & Client WorkCompany NewsDigital MarketingStrategy

Kohler Co. Names PMG as Agency of Record

2 MINUTES READ | December 8, 2021

thumbnail image

Consumer TrendsStrategyPlatforms & MediaDigital Marketing

2021 Cyber Week Signals Shifts in Holiday Shopping Season, Purchase Behaviors, and Retailers’ Results

5 MINUTES READ | December 3, 2021

thumbnail image

PMG CultureCampaigns & Client WorkCompany NewsDigital Marketing

PMG Earns Spot on Chief Marketer’s Top Marketing Agencies List

1 MINUTE READ | December 2, 2021

thumbnail image

Company NewsDigital MarketingPMG CultureAlli

Applications for PMG’s 2022 Graduate Leadership Program Are Now Open!

1 MINUTE READ | November 3, 2021

thumbnail image

AlliPMG CultureCampaigns & Client WorkCompany NewsDigital MarketingData & Technology

PMG Innovation Challenge Inspires New Alli Technology Solutions

4 MINUTES READ | November 2, 2021

thumbnail image

AlliPMG CultureCompany News

How PMG Uses Alli to Determine if It’s a Bones or No Bones Day

3 MINUTES READ | October 21, 2021

thumbnail image

PMG CultureCompany News

Shared Progress: Making an Impact Across DE&I Initiatives

7 MINUTES READ | October 18, 2021

thumbnail image

Consumer TrendsDigital MarketingStrategy

Supply Chain Slowdowns Move Up National Agenda

8 MINUTES READ | October 14, 2021

thumbnail image

PMG CultureCampaigns & Client WorkCompany NewsStrategyDigital MarketingB2B Marketing

PMG Named Among Adweek’s Fastest Growing for Third Consecutive Year

1 MINUTE READ | October 4, 2021

thumbnail image

PMG CultureAlliData & TechnologyDigital MarketingCompany News

10 Years a PMGer: Chris Alvares, Head of Technology

4 MINUTES READ | September 29, 2021

ALL POSTS