Category: Development
Common React Mistakes Part 2: Connecting too many Components
In part one we talked about Monolithic Components and a Lack of Abstraction. In this post, we will continue talking about best practices we’ve found working with React/Redux over the past year. Connecting too many components is an issue that should be avoided when working in React and Redux. Having too many components connected to […]
Three Ways to Improve Internal Developer Experience (DX)
Developer Experience or DX is a relatively new idea. It doesn’t even have a Wikipedia page yet (that I could find in July 2017). This is a fairly nice overview of the DX idea related to APIs and Heroku has a page dedicated to it. Symfony, an open source PHP framework we use quite a […]
A New Strategy for Testing Google AMP
In May, Google announced a beta rollout of Accelerated Mobile Pages (AMP) pages in paid search ads. At a high-level, it’s all the more reason to build AMP versions of your mobile site since visits from Google could account for more than half a website’s traffic. More competitors will start rolling out AMP pages, which […]
ICYMI: The Next Big Title in Media Agencies
Ad Age’s Megan Graham recently wrote an article about AI, and PMG’s own Dustin Engel shared his thoughts on how artificial intelligence, machine learning and natural language processing are (or aren’t) going from concepts to reality at media agencies. To learn more, check out the full article here.
Following best practices ensures your application is in the best possible position to live a long healthy life. Some frameworks come with a strong set of opinions that shape best practices. React, however, is very new and very much a library, not a framework. As such, its best practices are still taking shape. In the […]
On Mentorship and Feeling Like a Badass
Before I stepped into the marketing world, I was a classical guitarist and guitar teacher. When choosing music for a student to play and practice it’s important that the music is not all too hard or too easy. In other words, a guitar student needs to practice something that will push them, but they also […]
Lone Star PHP 2017 Wrap-Up
This past weekend I had the opportunity to attend Lone Star PHP in Addison, Tx. Even though this was the last running year of the conference, the quality of speakers and sessions was not lessened. Here’s a wrap-up on my top 5 favorite talks of the weekend: Your API is Bad And You Should Feel […]
How to Build Dynamic Banners that Clients Love
What do you do when you want to use the same banner template for an entire feed of products? Create a dynamic banner! Unfortunately, the pre-existing banner templates aren’t the best looking display ads… Luckily, we were able to conquer Google Web Designer and create awesome banners for our clients. Let’s get technical. So how […]
We all know there are more ad tech companies in the digital space than anyone can count. To stand out to agencies and brands, you must have amazing, unique tech. That will get you on the plan. But new innovations pop up every second. Your competitors will create comparable tech before you know it. To […]
Creating wireframes or Sketches is a critical step before developing new software. But what happens when you have multiple wireframes that outline several pages in a piece of software, or several user states that the app can have? It can be a bit overwhelming to review, and you quickly lose the context of what you’re […]
