Providing public or even private RESTful API services seems relatively painless when you first conceive the idea, but when you begin to dig deep and truly consider the possibilities, it can become overwhelming. In this first installation, I’ll attempt to demystify the complexities of RESTful web services by providing concrete design principles for manipulating database […]
Now known as the second company in history to reach a $1 trillion valuation, and thus, fortifying its place as one of the most valuable brands in the world, Amazon is the leading online retailer with net sales amounting to over $175 billion just last year. While the majority of Amazon’s revenues are made through […]
Golang has become a language of the web. It’s simple usage for servers and web applications make it an ideal candidate for new projects. Here at PMG, we started our first Golang application mid-2017 and have enjoyed working with it. The application is running well and development is straightforward. However, when the project first started, […]
A few weeks ago, I was able to attend Quantcast Measure Hackathon at their headquarters in San Francisco. The Hackathon is a unique, 2-day experience, that brings agencies, brands, publishers, and engineers together with one goal- solve some of the problems advertisers and publishers face on a daily basis. Here’s How the Hackathon Worked Groups of […]
We all use open-source software or libraries. Developers usually have an urge to give back and contribute code or bug fixes or whatever — not only is it great to contribute in general but having some public examples of our code and interaction with real software projects is a huge benefit for a job search […]
Last week a few developers spent the week at F8, the Facebook Developer Conference in San Jose, in the interest of hearing about security updates with all the Cambridge Analytica stuff going on, along with hearing new updates about the apps under the Facebook umbrella. While Facebook announced some interesting new features during keynotes, like […]
For those of you unfamiliar with the development world, rumor has it, there’s a new type of code that may be the future of web development called WebAssembly (Wasm). Wasm is a low-level assembly-like language and allows a developer to write in multiple languages (C/C++/Rust) on the web at near-native speeds. Wasm is designed to […]
ReactJS is a popular JavaScript library used for a growing number of websites. In fact, 5.6% of the top 10,000 websites now use React, according to digital technology trending site BuiltWith. Building websites and mobile web apps in React can help create a modern user experience, however, like many JavaScript technologies, there are search engine […]
There are a few misconceptions about what developers should know before going into a new development role, but the biggest misconception is that the developer should know a wide range of programming languages and be an expert in all of them. But, since the fundamental concepts of programming are shared amongst all the languages like […]
Making Marketing Automation Work for Your Business It’s clear that 2017 has been the year where companies start shifting their focus towards efforts on marketing automation and experimentation through the use of machine learning. For AdWords, Google has consistently been pushing improvements to their enhanced CPCs, increasing and decreasing bids dynamically in every auction based […]