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News and Insights

Category: E-Commerce

December 02, 2019
Posted by Abby Long

Social eCommerce is The Darling of Cyber Weekend

PMG’s data analysis demonstrates 45% of retailer investments went into paid social, yielding 33% of all revenue for Cyber Weekend 2019.  Today we released the results of its Cyber Weekend advertising report findings. Our team analyzed over 40M+ clicks, across $200M+ in media spend, and $1B in attributed revenue to identify key trends that arose […]

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November 21, 2019
Posted by David Gong

Jason White Talks About Alexa

Dominating more than two-thirds of the smart home speaker market, Amazon’s Alexa is well ahead in the battle to be consumers’ voice platform of choice. RetailDive recently published a story about Alexa’s success to date and how its efforts will impact the future of voice technology. PMG’s Jason White was quoted extensively in the article, […]

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November 19, 2019
Posted by David Gong

Key Holiday Considerations for Retail Marketers

In Southern California, KOST-FM has already started its annual non-stop holiday music rotation, and the streets of downtown Pasadena are lined with holiday lights and festive reindeer statues. In other words, the holiday shopping season is here, whether you’re ready or not. Thankfully, most retailers have been preparing for months, but there are still some […]

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November 06, 2019
Posted by David Gong

NBCUniversal’s Shoppable Ads and New Facebook Watch Ad Product

PMG recently provided insightful commentary on a couple of new developments aimed towards TV and digital advertisers. In a Mobile Marketer article about Comcast’s NBCUniversal rollout of ads that let viewers use their smartphones to buy products featured in shows they are watching, PMG’s Price Glomski compared the offering to the growing prevalence of the […]

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September 20, 2019
Posted by David Gong

How to Win With Google’s Shopping Showcase Ads

As retailers look to strengthen their digital marketing game, incorporating Google’s Shopping Showcase Ads may spice up their recipe. However, for marketing teams that have not utilized Google’s Shopping Showcase Ads in the past, adding them into the mix without key knowledge may lead to a “recipe for disaster” rather than a recipe for success, […]

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September 04, 2019
Posted by David Gong

Reports of Amazon Clean Room Draws Attention of Advertisers

Following a report from AdExchanger and others last week about Amazon testing a clean room, MediaPost and Adweek have published stories about the topic, drawing on insights and commentary from PMG executives about the concept and how big brands stand to benefit. Price Glomski, who leads PMG’s emerging commerce team, shared extensive commentary with Adweek’s […]

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August 28, 2019
Posted by David Gong

PMG Shares Thoughts About Rumored Amazon Data Clean Room

Yesterday, AdExchanger reported that Amazon is testing a data “clean room” to give advertisers greater access to audience information and campaign analytics that help them maintain consumer data privacy. News of the closed beta was picked up today in Marketing Dive and Chain Store Age, and PMG’s CEO George Popstefanov shared his thoughts on how […]

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July 31, 2019
Posted by David Gong

Price Glomski Shares Thoughts on Google Shopping

Internet Retailer added to the coverage surrounding Google’s launch of its new Shopping platform. The new service is positioned to compete against Amazon, and while it is small compared to the traffic and e-commerce activity on the latter, PMG’s Price Glomski is bullish on Google’s prospects. He stated, “Google’s ultimate objective to provide a one-stop-shop […]

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July 24, 2019
Posted by David Gong

Price Glomski Weighs In On New Google Shopping Platform

Following through on its announcement in May, Google has released its new shopping service aimed at consumers. PMG’s EVP Price Glomski shared his thoughts with TotalRetail on how the new platform can serve retailers looking for alternatives to Amazon, and whether the new service’s lack of distribution will hamstring it in the longterm against the […]

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