Over four and a half years ago, Google launched Product Listing Ads, commonly known as PLAs. Since the launch of PLAs, Amazon has avoided advertising in this ad space, thus becoming a safe haven for retail brands, free from the eCommerce giant. It makes sense that Amazon would refrain from participating in PLAs given that […]
Over the past year, Facebook has been working hard to prove the online to offline relationship with a variety of new product releases, including local awareness ad updates and an offline conversion API that allows advertisers to account for the impact of ad campaigns on transactions that take place in stores, call centers and more. […]
Google is adding another new ad placement into search results, this time for local businesses. Local ads are not entirely new, Google Maps have had ads for a long time. Below is an example of the current map ads: What’s Changed In addition to the map, Google is now looking to include local ads in the standard search […]
Google has added a new way to view all of your locations within your Google My Business account. Map view lets owners view their locations plotted on a map by country, state, or city. The new icon can be found next to the property count info. Store location information can be viewed and updated from the map […]
The 2016 Search Engine Land Awards just announced that PMG is a finalist for two awards. The digital agency was recognized for “Best Mobile Search Marketing Initiative” and “Best Retail Search Marketing Initiative.” Each year, the Landy Awards recognize the best practices and tools used to drive results with organic, paid, local, mobile, and social search […]
WWDC kicked off on Monday with exciting announcements across Mac OS X MacOS, tvOS, watchOS, and of course, iOS. The tenth full iteration of iOS ranks among its most robust, full of new features and technologies that stand to, once again, reinvent we use our smartphones. Here’s a quick glance at 5 things that really […]
Almost 5 years in the space, Shopping campaigns have become an integral part of the SERP. According to Merkle’s Q1 Digital Marketing Report, Shopping ads accounted for 43% of all retailers’ Google search ad clicks and 70% of nonbrand clicks. With formats and features constantly changing, we wanted to pass along a few recent updates […]
Just a week ago, Google quietly announced three big updates: Shopping ads can now be found on the images tab. A “Store Pickup” option can be added to Google hosted product pages. The knowledge panel now includes a link to search all local store inventory. At the center of the last two is a growing […]
Snapchat recently rolled out a self service platform for individuals and companies to design, upload and host their own paid, geo-fenced filters. Power to the people! PMG was at the forefront of this release and tested the product soon after the launch. The 4-step setup is quite simple, as can be seen outlined below: Step 1 – […]
SAN FRANCISCO – The Local Search Association announced yesterday that PMG won the Ad-to-Action Award for Best Local Ad Campaign. The award honors advertising and marketing campaigns executed in specific markets that drive local consumer actions. PMG partnered with a global retailer to test the revenue incrementality of Google’s Local Inventory Ads (LIA) in supporting its […]