Guest reviews in the accommodations industry remain important, and the marketing opportunities and risks they present have evolved over the last several years. The players in the third-party review space are changing, and the uses for first-party reviews are growing as well. User-Generated Reviews (1st Party Reviews) Reviews that brands collect themselves have historically been […]
A new content feature called Google Posts was officially rolled out late last week by Google to all verified GMB users and rumored to serve as the new way for businesses to share relevant social updates directly on Google Search. By enabling local businesses to create and display content on Google that links to the […]
The ramifications of Amazon’s $13 billion purchase of Whole Foods could fill a shopping cart (yep, I did)–just for starters, they include an immediate brick-and-mortar play for the world’s biggest e-commerce player, a nationwide rollout of its Amazon Go concept (and the consequent threat to a majority of the current Whole Foods workforce), and even faster […]
This might come as a shock to you, but we are 41 days into 2017. That means that 11% of the year is over. It goes by so fast, and if you blinked during that time, you might have missed the following stories that emerged from the realm of Local Search and Local SEO.
When looking into potential high impact, outside-the-box testing ideas for a client, it is important to vet potential vendors by asking the right questions with your campaign goals in mind. Ensuring that the partner has the targeting capabilities to meet your client’s target market is imperative, but a successful campaign is also centered around finding […]
Over four and a half years ago, Google launched Product Listing Ads, commonly known as PLAs. Since the launch of PLAs, Amazon has avoided advertising in this ad space, thus becoming a safe haven for retail brands, free from the eCommerce giant. It makes sense that Amazon would refrain from participating in PLAs given that […]
Over the past year, Facebook has been working hard to prove the online to offline relationship with a variety of new product releases, including local awareness ad updates and an offline conversion API that allows advertisers to account for the impact of ad campaigns on transactions that take place in stores, call centers and more. […]
Google is adding another new ad placement into search results, this time for local businesses. Local ads are not entirely new, Google Maps have had ads for a long time. Below is an example of the current map ads: What’s Changed In addition to the map, Google is now looking to include local ads in the standard search […]
Google has added a new way to view all of your locations within your Google My Business account. Map view lets owners view their locations plotted on a map by country, state, or city. The new icon can be found next to the property count info. Store location information can be viewed and updated from the map […]
The 2016 Search Engine Land Awards just announced that PMG is a finalist for two awards. The digital agency was recognized for “Best Mobile Search Marketing Initiative” and “Best Retail Search Marketing Initiative.” Each year, the Landy Awards recognize the best practices and tools used to drive results with organic, paid, local, mobile, and social search […]