• About Us
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
News and Insights

Category: Local

July 26, 2018
Posted by Lora Parker, John Greer, Jonathan Hunt and Kara Eccleston

Why Voice Matters

In the PMG Voice Lab’s first analysis, we put the top voice-enabled technologies to the test to see how their AI capabilities compare, and most importantly, identify what brands can do to optimize their content for voice search. Download your copy of PMG’s voice search white paper, Why Voice Matters: Identifying the Latest Opportunities in Voice […]

Read
June 07, 2018
Posted by Edward Grice

Strategizing Beyond Media During Global Events

There are very few truly global events that captivate an audience on a scale of the FIFA World Cup. The recent Royal Wedding is believed to have had more than 2 billion people tune in from around the world (and even the International Space Station). 2017’s Super Bowl had 111 million viewers and 2014’s World […]

Read
February 20, 2018
Posted by Abby Long and Jacob Herman

Google Adds Directory in Local Panel

To help searchers better navigate shopping centers and outlet malls, Google added a tab to the local panel named “Directory” which acts as a mall directory for indoor and outdoor shopping centers. It’s important to note that the tab only displays for mobile and tablet local panels in search results, which makes sense seeing as […]

Read
December 19, 2017
Posted by John Greer

How Reviews Present a Growing Opportunity for Hotels

Guest reviews in the accommodations industry remain important, and the marketing opportunities and risks they present have evolved over the last several years. The players in the third-party review space are changing, and the uses for first-party reviews are growing as well. User-Generated Reviews (1st Party Reviews) Reviews that brands collect themselves have historically been […]

Read
June 26, 2017
Posted by Jacob Herman and Abby Long

Introducing Google Posts: The New Way to Share Social Updates on Verified GMB Listings

A new content feature called Google Posts was officially rolled out late last week by Google to all verified GMB users and rumored to serve as the new way for businesses to share relevant social updates directly on Google Search. By enabling local businesses to create and display content on Google that links to the […]

Read
June 19, 2017
Posted by John Weyand

Amazon + Whole Foods: “Alexa: More $8 Ice Cream! NOW!”

The ramifications of Amazon’s $13 billion purchase of Whole Foods could fill a shopping cart (yep, I did)–just for starters, they include an immediate brick-and-mortar play for the world’s biggest e-commerce player, a nationwide rollout of its Amazon Go concept (and the consequent threat to a majority of the current Whole Foods workforce), and even faster […]

Read
February 10, 2017
Posted by Jacob Herman

3 Local Search Updates That You Might Have Missed (Feb. 2017)

This might come as a shock to you, but we are 41 days into 2017. That means that 11% of the year is over. It goes by so fast, and if you blinked during that time, you might have missed the following stories that emerged from the realm of Local Search and Local SEO.

Read
January 23, 2017
Posted by Mason Suess

High Impact Testing – Waze App

When looking into potential high impact, outside-the-box testing ideas for a client, it is important to vet potential vendors by asking the right questions with your campaign goals in mind. Ensuring that the partner has the targeting capabilities to meet your client’s target market is imperative, but a successful campaign is also centered around finding […]

Read
January 05, 2017
Posted by Stephanie Felix

Amazon Takes on Google Product Listing Ads

Over four and a half years ago, Google launched Product Listing Ads, commonly known as PLAs. Since the launch of PLAs, Amazon has avoided advertising in this ad space, thus becoming a safe haven for retail brands, free from the eCommerce giant. It makes sense that Amazon would refrain from participating in PLAs given that […]

Read
September 27, 2016
Posted by Lauren-Ashton Shepheard

Facebook Introduces Local Dynamic Product Ads (DAR)

Over the past year, Facebook has been working hard to prove the online to offline relationship with a variety of new product releases, including local awareness ad updates and an offline conversion API that allows advertisers to account for the impact of ad campaigns on transactions that take place in stores, call centers and more. […]

Read
Previous
Next
1 2 3 4 5

Latest White Papers

  • Why Voice Matters: Identifying the Latest Opportunities in Voice Search
  • eSports Advertising and How Brands Can Get in the Game
  • Navigating the Amazon Ecosystem
  • See all White Papers

Featured Posts

  • How An Unusual YouTube Partnership is Disrupting an Entire Industry
  • PMG Among Best Employers for Parents
  • Why You Should Take Your Vacation: My Experience Going Off the Grid
  • Working with an Automation Mindset
  • Why B2B Brands Should Use Video

Categories

  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Display
  • E-Commerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • SEO
  • Social Media
  • Structured Data
  • Video
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2019 PMG Worldwide LLC. All Rights Reserved.
  • Contact
  • Privacy Policy
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.