NEW PMG PAPER
While visual search has risen to prominence via shopping over the last several years, Google recently developed additional visual search ad options that enhance the way that brands re-engage with existing customers and reach potential new ones. What is Visual Search? Visual search technology uses images to connect users with products and/or categories that are […]
In an effort to engage with the younger generation, Facebook introduced its own camera-first, direct messaging app called Threads in October of this year. The standalone app is designed to allow users to share photos, videos, messages, Stories, and more with a personally curated and controlled list of close friends. While similar functionality does exist […]
Yext’s keystone conference, Onward19, demonstrated just how big local search is with even more knowledge awesomeness shared than in years past. The keynotes alone were worth the price of admission just for their inspiration factor, including the likes of Jill Ellis, Magic Johnson, Seth Myers, Seth Godin, and I know I’m leaving off a few. […]
This month, a shooting at a German synagogue was live-streamed on Amazon’s Twitch platform and found its way to other sites. CNBC’s Megan Graham wrote an article published last week about the raised concerns from advertisers and their agencies about the ability of big tech companies to “keep scenes of violent rampages from spreading wildly.” […]
It’s no secret that video content is taking over across digital platforms. So much so that Cisco predicts that by 2020, over 75% of the world’s mobile data traffic will be video. Mobile video is easy to consume and gives users a sense of community. Research conducted by Facebook found that compared to traditional TV, […]
Report after report is published touting that social engagement is on the decline. But before brands start to feel the FOMO, it’s important to understand that engagement isn’t necessarily declining, it’s changing. Social platform behavior changes constantly, and over the past year, changes are happening at lightning speed. Consumers are taking a different approach to […]
Podcasting. It’s been the next big thing in advertising for a few years, but it’s still viewed as an emerging channel with limited measurability and options for advertising. The growth of this industry, however, is staggering. The number of weekly listeners of podcasts has nearly tripled from 2014 to 2019 and shows no signs of […]
Why YouTube Should Be Apart of All Media Plans During this year’s Google Brandcast, YouTube took its time to highlight and emphasize its positioning as “personal primetime” and once again took a direct competitive hit toward traditional TV. Primetime used to be that time where you gathered with your family and friends to tune into […]
As 2019 Amazon Prime Day(s) heated up, PMG’s Price Glomski spoke to NPR’s Marketplace Podcast team about Amazon’s affiliate program. With dozens, if not hundreds, of Amazon buying guides shared by publishers and influencers each year, many people may be surprised to learn that a lot of those recommenders make commissions off of what a […]
It’s hot, you’re sweaty and longing for some relief from the heat… aren’t you? And while reminiscing about winter, you’re probably also dreaming of all those snowy nights and Holiday celebrations. Well, lucky for you, the Holidays are just under five months away, and we are already beginning to gear up for another busy season. […]