Esmeralda is hands down the best character in The Hunchback of Notre-Dame. She has a pet goat that performs tricks while she dances with a tambourine AND rocks a stellar paste emerald around her neck. My other favorite thing about Esmeralda? She’s a gypsy. It’s said gypsies have magical powers and can predict the future. […]
Yahoo Search is no more. Well, let’s be clear — you can still search for things on yahoo.com (if you’re doing that for some reason) but the power behind that neon purple facade has been coming from a new place since (at least) January 17th with the full transition of all accounts estimated to take […]
What does the future of SEO really look like? Is SEO going to die? Does SEO yield any valuable results? — You are probably reading this article because of one of these questions. It might feel like an uphill battle to consistently answer these questions especially when it involves discussing SEO with higher executives. Here’s […]
Market researchers everywhere agree: more and more advertising money is moving into programmatic media. Zenith Media predicts that 65% of all media will be traded programmatically in 2019, and what can be bought programmatically continues to grow, with expansions into Connected TV and audio. Yet, the amount of consumers that actually click on ads is […]
2018 was a year of remarkable change for the SEM landscape. GDPR rocked EMEA strategies and practices, Responsive Search Ads more than doubled the amount of content that you could be put into a single ad, Bing launched LinkedIn targeting capabilities, AdWords became Google Ads, and SO much more. But more than anything else, 2018 […]
Tencent’s mobile messaging app WeChat has amassed a staggering user base with more than one billion monthly active users in Q3 of 2018. In the app’s early stages, it appeared to be a Chinese replica of Facebook, but in its current state, WeChat transformed from a social messaging app to more of an ‘everything’ app for its primary user […]
As online shopping is estimated to account for ~50% of sales during the 2018 holiday season (up from just 40% the prior year), retailers with mobile apps are hyper-focused on driving sales within the app (accounting for over 50% of online sales on average). Two of the most popular ways to promote apps installs online are […]
Ah, at last, the time is here. Black Friday and Cyber Monday preparations are in full swing around the PMG offices, but on the flipside, eMarketer states that over 60% of people actually feel that Black Friday is overwhelming with so many sales and so little direction on where to begin. Of course, the question […]
Last year, Black Friday and Cyber Monday led to record-breaking consumer spending, and this year is predicted to be an even bigger event as e-commerce methods are expected to take home more of the pie than ever before. So much so that Deloitte’s holiday retail forecasts predict that “total retail sales will increase 5-5.6 percent, […]
On October 15 and 16, over 1,500 marketing executives from top brands, agencies, and technology providers gathered in New York for insight, networking and industry knowledge at AdExchanger’s Programmatic I/O. This conference is dedicated to educating agencies, publishers, and marketers on the latest in programmatic media management. PMG’s own Justin Scarborough not only attended but […]