Category: Mobile
Intelligent Tracking Prevention (ITP) & You | PMG POV
TL;DR With Intelligent Tracking Prevention, Safari will no longer allow you to track users after 24 hours, which will impact both conversions and remarketing across channels. If you have Google Analytics, you should be able to continue forward, as usual, if not, you could be missing out on 10%-20% of conversions. Ad blockers have been on […]
Finding The Right Fit With Drive To Store
As online shopping becomes more and more convenient, retailers are struggling to keep brick and mortar locations open. With 64% of U.S. Households having at least one Amazon Prime member, the desire to spend your day walking around the mall shopping is lessening. How can retailers fight back against the online shopping trend and bring […]
How Progressive Web Apps are Changing the Mobile Web Experience
My mom was complaining about how her phone is cluttered with all kinds of apps she doesn’t use or know what they are. So my eight-year-old son popped over to help out (free screen time!). Faster than I could have, he had moved the unwanted apps into a “junk heap” folder on the phone. He […]
Bridging the Gap Between B2B and B2C
B2B and B2C – While just one letter separates the two; each discipline has distinct characteristics. However, that doesn’t mean there isn’t common ground between the two. B2B and B2C practitioners may think that they look at the advertising and marketing landscape with contrasting and conflicting views, but there is a lot we can learn […]
Brick and mortar store locations have been feeling the pinch over the last few years in the shadow of e-commerce taking over the globe in response to busier lifestyles. However, with in-store experiences still being a valuable (but smaller) cornerstone of a company’s’ marketing plans, brands are increasingly turning to digital advertisers to unlock opportunities in […]
Lightning in a BOTtle
We’ve all talked to a robot – and that doesn’t mean we’re lonely. It means brands are quickly building and launching conversation bots to expand their marketing and customer experience efforts. A bot is software that can automate certain tasks. Messenger bots, or chatbots, have the ability to automate conversations with their users. If you […]
We all know there are more ad tech companies in the digital space than anyone can count. To stand out to agencies and brands, you must have amazing, unique tech. That will get you on the plan. But new innovations pop up every second. Your competitors will create comparable tech before you know it. To […]
Similar Items in Google Image Search
Update: A week after publishing this post, Google officially announced their launch of “Similar Items” on mobile web and the Android search app. There may be a new benefit to adding product schema markup to your product pages. A few months ago, Google started displaying product rich snippets in the Google Image Search results on mobile […]
What Every Panel Is Preaching During SXSW Sessions
As a first timer at SXSW, I was excited to attend a variety of sessions to strengthen my knowledge on an array of topics that I could bring learnings back to my team and clients. However, while each session has had a different topic, panel, and structure, the universal message remains the same: No platform […]
Virtual Reality and Its Growing Impact as a Marketing Channel
Recently, the phrase “virtual reality” has become one of the largest buzz words within the tech industry. When I think of “virtual reality,” I associate that term with the future. And with the increased presence of virtual reality consoles and technology, it’s exciting to fathom that we now have a technology this innovative and unique […]
