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COVID-19

Updates &
Industry Insights

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Category: Mobile

November 19, 2020
Posted by Abby Long

The Road to Recovery for the Travel Industry

Earlier today, we dropped in to hear from our friends at Koddi during their webinar with Google on what the road to recovery looks like for the travel industry. Let’s take a closer look at what the experts discussed and what marketers can expect in the months ahead.  Travel demand is volatile but still exists. […]

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October 01, 2020
Posted by Ting Zheng

What to Know About Reddit

I don’t claim to be an avid Reddit user, but I’m a big-time lurker when it comes to using it to pass time and browse content. There’s quite a lot of nuances to be learned on how to use the platform, but the biggest takeaway of Reddit is that it’s a community (made up of […]

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September 14, 2020
Posted by Jack Aldridge

Why Plugins Are a Double-Edged Sword for Marketers

Growing up, my brother and I would go grocery shopping with Mum. The best part of the trip was discovering ‘Shop A Dockets,’ which are printed coupons on the back of receipts. On the back of my Mum’s shopping receipt, there would be these advertisements. Sometimes we’d get lucky, and the ads offered a discount. […]

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September 08, 2020
Posted by Abby Long

The Five Essential Holiday Season Insights for 2020

This holiday season will usher in new consumer behaviors and expectations It’s only the 8th of September, and already a laundry list of brand-new 2020 holiday insights has been released from the likes of Facebook, Numerator, Hopper, RetailMeNot, Salesforce, and Square. As we draw closer to the fourth quarter of 2020, we find ourselves in […]

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August 07, 2020
Posted by Abby Long

Will Instagram Reels Overtake TikTok?

Just in time for TikTok’s emergency sale, Instagram Reels is finally here, releasing in 50+ countries this week, including the US. Reels allows users to record and edit 15-second multi-clip videos with audio, effects, and a variety of creative tools. Users can then share their Reels with followers directly in Instagram’s feed, and/or by posting […]

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July 14, 2020
Posted by Abby Long

Understanding the Recent TikTok Tensions

TikTok is facing renewed scrutiny over its data collection and sharing practices amid the US and Australia reportedly considering a ban on TikTok and other Chinese social apps, which has enlightened a frenzy of commentary and debate on censorship, data privacy, and national security.  The State of TikTok Concerns Growing anti-Chinese sentiment across industries has […]

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April 24, 2020
Posted by Garrett Milliken, Jason White and Melissa Lackey

Google Launches Non-Paid Shopping Offers (aka free PLAs)

Earlier this week, Google posted some big news on the Google Shopping Blog. To summarize, Google is introducing free product listings on the Google Shopping Tab and Shopping Property (shopping.google.com). Google’s President of Commerce, Bill Ready, highlighted the immediate benefits businesses might see as a result of this change for those facing economic uncertainty due […]

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January 28, 2020
Posted by Grant Weber

How to Advertise to Gamers

Male. Millennial. College-educated. Tech-savvy. Enjoys sci-fi novels, superhero movies, and esports. But you can call me Grant. I’m a serious gamer, meaning I play, watch, jostle in side chats, pre-order titles, actually read the game manual, download betas, curse ping above 20ms, attend gaming MeetUps, and compete in online tournaments. If you are like most […]

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December 02, 2019
Posted by Mason Suess

Maximizing Success with Visual Search

While visual search has risen to prominence via shopping over the last several years, Google recently developed additional visual search ad options that enhance the way that brands re-engage with existing customers and reach potential new ones. What is Visual Search? Visual search technology uses images to connect users with products and/or categories that are […]

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November 22, 2019
Posted by Dani Stratman, Dallas Killeen and Jess Arbon

Meet Threads — Instagram’s New Way To Connect

In an effort to engage with the younger generation, Facebook introduced its own camera-first, direct messaging app called Threads in October of this year. The standalone app is designed to allow users to share photos, videos, messages, Stories, and more with a personally curated and controlled list of close friends. While similar functionality does exist […]

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