If you haven’t heard of Twitch, you’re already behind. The multi-million viewer-per-day platform is by far the most prominent online location for livestreamers to share their screens and stories at no cost to the viewer. Launched in 2011, the platform quickly gained traction during its first few years and was soon bought by Amazon in […]
It’s 3 o’clock and you know what that means? It’s HQ Trivia time. Before we find a conference room to hide out in to play, let’s get a sense of what exactly we’re getting into. Developed by Vine creators Rus Yusupov and Colin Kroll with the charismatic Scott Rogowsky taking the main stage 2/day every […]
I may not know how to code, but Facebook’s F8 did not disappoint. With a number of new updates and promising new privacy measures, Facebook had a strong show at their annual developer conference. As a marketer, here were the key updates that stood out to me: Data Security, Privacy & Fake News This topic […]
The time has finally come for you to shine as an office hero. How, you ask? With your expert knowledge and advice on ABM (account-based marketing), of course! Okay, not office hero per say (you’ll need to bring bagels for the office every Tuesday to win that title), but you can at least become your […]
In this month’s piece on global market trends, we’ve set our sights on exploring the rich historic culture and progressive economic and consumer trends of the third largest economy in the world, Japan. With the country’s unique position as the only Asian nation of G7, Japan’s sophisticated global economic influence is backed by a strong […]
Google has done it again. In yet another attempt to keep people on their site, Google has made their featured snippets dynamic by incorporating search refinement modifiers. For right now, this may just be a test considering not everyone is seeing this new answer box feature. After testing a few different queries, this dynamic featured […]
Google and Amazon have been at war ever since Amazon started stealing away searchers looking to buy online. As Google began losing ground in the realm of product based searches, the company fought back with the rollout of Google Shopping ads (formerly, but often still referred to as PLAs) released in 2010, and Google Express […]
This week, Google announced that it will be taking a mobile-first approach to building a single search index. This means that eventually, Google’s algorithms will primarily use the mobile version of a site’s content to rank pages from that site. And what THAT means is that if your site isn’t optimized for mobile, both your […]
We at PMG (and other digital marketers) use Google products day in and day out, but in recent weeks, we’ve experienced some out of the ordinary occurrences that, in short, have thrown us for a loop. Maybe you can relate? DoubleClick Outage Nearly ten years to the day after Google’s acquisition of DoubleClick, the advertising […]
After attending an AdWords Boot Camp at the Google Campus in Austin, Texas a few weeks back, I gained a better look into some of Google’s most useful tools and wanted to take this opportunity to share them with our readers. Some of the Most Useful Google Tools from AdWords Boot Camp Google Consumer […]