Category: Mobile
We all know there are more ad tech companies in the digital space than anyone can count. To stand out to agencies and brands, you must have amazing, unique tech. That will get you on the plan. But new innovations pop up every second. Your competitors will create comparable tech before you know it. To […]
Similar Items in Google Image Search
Update: A week after publishing this post, Google officially announced their launch of “Similar Items” on mobile web and the Android search app. There may be a new benefit to adding product schema markup to your product pages. A few months ago, Google started displaying product rich snippets in the Google Image Search results on mobile […]
What Every Panel Is Preaching During SXSW Sessions
As a first timer at SXSW, I was excited to attend a variety of sessions to strengthen my knowledge on an array of topics that I could bring learnings back to my team and clients. However, while each session has had a different topic, panel, and structure, the universal message remains the same: No platform […]
Virtual Reality and Its Growing Impact as a Marketing Channel
Recently, the phrase “virtual reality” has become one of the largest buzz words within the tech industry. When I think of “virtual reality,” I associate that term with the future. And with the increased presence of virtual reality consoles and technology, it’s exciting to fathom that we now have a technology this innovative and unique […]
If you were to ask who is paving the path for live video streaming on mobile, you may be surprised that the answer is not YouTube. Considering that they’ve supported live video since 2011, they are very late to the mobile party (and there ain’t no party like a mobile party). Sure, you can turn […]
High Impact Testing – Waze App
When looking into potential high impact, outside-the-box testing ideas for a client, it is important to vet potential vendors by asking the right questions with your campaign goals in mind. Ensuring that the partner has the targeting capabilities to meet your client’s target market is imperative, but a successful campaign is also centered around finding […]
On November 17, Mozilla announced the launch of a new browser for iOS, Firefox Focus — a free, mobile browser that privacy browsing front and center. Within seconds of downloading and launching, it’s easy to see Firefox Focus’ impact on web privacy. By default, Firefox Focus blocks all ad tracking software, all web-analytics software, and even […]
The Google Mobile-First Index Survival Kit
On November 4, Google announced that it will be taking a mobile-first approach to building a single search index.This means that eventually, Google’s algorithms will primarily use the mobile version of a site’s content to rank pages from that site. And what THAT means is that if your site isn’t optimized for mobile, both your […]
Investing in Accelerated Mobile Pages (AMP): Q & A
If you’ve heard about Accelerated Mobile Pages (AMP) and are considering implementing it on your site, here are a few questions to ask yourself before making the leap. How does AMP perform vs. mobile sites in Google? So Google – for now – isn’t giving AMP a direct rankings boost. You rank in the same […]
Facebook Introduces Local Dynamic Product Ads (DAR)
Over the past year, Facebook has been working hard to prove the online to offline relationship with a variety of new product releases, including local awareness ad updates and an offline conversion API that allows advertisers to account for the impact of ad campaigns on transactions that take place in stores, call centers and more. […]
