Category: Mobile
Unraveling the Elusive “ABM” Strategy – A Series
The time has finally come for you to shine as an office hero. How, you ask? With your expert knowledge and advice on ABM (account-based marketing), of course! Okay, not office hero per say (you’ll need to bring bagels for the office every Tuesday to win that title), but you can at least become your […]
An In-Depth Look at Japan’s Performance Marketing Trends
In this month’s piece on global market trends, we’ve set our sights on exploring the rich historic culture and progressive economic and consumer trends of the third largest economy in the world, Japan. With the country’s unique position as the only Asian nation of G7, Japan’s sophisticated global economic influence is backed by a strong […]
Google has done it again. In yet another attempt to keep people on their site, Google has made their featured snippets dynamic by incorporating search refinement modifiers. For right now, this may just be a test considering not everyone is seeing this new answer box feature. After testing a few different queries, this dynamic featured […]
Google and Amazon have been at war ever since Amazon started stealing away searchers looking to buy online. As Google began losing ground in the realm of product based searches, the company fought back with the rollout of Google Shopping ads (formerly, but often still referred to as PLAs) released in 2010, and Google Express […]
The Google Mobile-First Index Survival Kit
This week, Google announced that it will be taking a mobile-first approach to building a single search index. This means that eventually, Google’s algorithms will primarily use the mobile version of a site’s content to rank pages from that site. And what THAT means is that if your site isn’t optimized for mobile, both your […]
We at PMG (and other digital marketers) use Google products day in and day out, but in recent weeks, we’ve experienced some out of the ordinary occurrences that, in short, have thrown us for a loop. Maybe you can relate? DoubleClick Outage Nearly ten years to the day after Google’s acquisition of DoubleClick, the advertising […]
Google Tools You Didn’t Know About
After attending an AdWords Boot Camp at the Google Campus in Austin, Texas a few weeks back, I gained a better look into some of Google’s most useful tools and wanted to take this opportunity to share them with our readers. Some of the Most Useful Google Tools from AdWords Boot Camp Google Consumer […]
Google Extends AMP’s Capabilities into New Brand Opportunities
To provide a better experience for consumers, the AMP Project was developed in 2016 as a collective effort between thousands of developers and publishers to create websites and ads that are fast, engaging, and high-performing. And now, due to the project’s phenomenal success, Google Developers are extending the open-source frameworks’ capabilities and formats to enable […]
Google Adds Directory in Local Panel
To help searchers better navigate shopping centers and outlet malls, Google added a tab to the local panel named “Directory” which acts as a mall directory for indoor and outdoor shopping centers. It’s important to note that the tab only displays for mobile and tablet local panels in search results, which makes sense seeing as […]
Google Updates Travel Search Experience on Mobile
If you are an OTA, you probably hate Google. If you are a metasearch company, you probably hate Google. If you are a hotelier, you probably really hate Google. For the past few years, Google has slowly been chipping away at the travel industry’s profit margins. Once again, Google has rolled out new features that […]
