Category: Mobile
Bridging the Gap Between B2B and B2C
B2B and B2C – While just one letter separates the two; each discipline has distinct characteristics. However, that doesn’t mean there isn’t common ground between the two. B2B and B2C practitioners may think that they look at the advertising and marketing landscape with contrasting and conflicting views, but there is a lot we can learn […]
Brick and mortar store locations have been feeling the pinch over the last few years in the shadow of e-commerce taking over the globe in response to busier lifestyles. However, with in-store experiences still being a valuable (but smaller) cornerstone of a company’s’ marketing plans, brands are increasingly turning to digital advertisers to unlock opportunities in […]
Lightning in a BOTtle
We’ve all talked to a robot – and that doesn’t mean we’re lonely. It means brands are quickly building and launching conversation bots to expand their marketing and customer experience efforts. A bot is software that can automate certain tasks. Messenger bots, or chatbots, have the ability to automate conversations with their users. If you […]
We all know there are more ad tech companies in the digital space than anyone can count. To stand out to agencies and brands, you must have amazing, unique tech. That will get you on the plan. But new innovations pop up every second. Your competitors will create comparable tech before you know it. To […]
Similar Items in Google Image Search
Update: A week after publishing this post, Google officially announced their launch of “Similar Items” on mobile web and the Android search app. There may be a new benefit to adding product schema markup to your product pages. A few months ago, Google started displaying product rich snippets in the Google Image Search results on mobile […]
What Every Panel Is Preaching During SXSW Sessions
As a first timer at SXSW, I was excited to attend a variety of sessions to strengthen my knowledge on an array of topics that I could bring learnings back to my team and clients. However, while each session has had a different topic, panel, and structure, the universal message remains the same: No platform […]
Virtual Reality and Its Growing Impact as a Marketing Channel
Recently, the phrase “virtual reality” has become one of the largest buzz words within the tech industry. When I think of “virtual reality,” I associate that term with the future. And with the increased presence of virtual reality consoles and technology, it’s exciting to fathom that we now have a technology this innovative and unique […]
If you were to ask who is paving the path for live video streaming on mobile, you may be surprised that the answer is not YouTube. Considering that they’ve supported live video since 2011, they are very late to the mobile party (and there ain’t no party like a mobile party). Sure, you can turn […]
High Impact Testing – Waze App
When looking into potential high impact, outside-the-box testing ideas for a client, it is important to vet potential vendors by asking the right questions with your campaign goals in mind. Ensuring that the partner has the targeting capabilities to meet your client’s target market is imperative, but a successful campaign is also centered around finding […]
On November 17, Mozilla announced the launch of a new browser for iOS, Firefox Focus — a free, mobile browser that privacy browsing front and center. Within seconds of downloading and launching, it’s easy to see Firefox Focus’ impact on web privacy. By default, Firefox Focus blocks all ad tracking software, all web-analytics software, and even […]
