This year’s Google Marketing Live session was different than in years past as keynote speakers spent as much time speaking about the company’s new privacy-first philosophy as they did unveiling Google’s latest products. While Google maintains its focus on machine learning for campaign management, the company is doubling down on the value of consumer insights, […]
The news that Warner Bros. would be releasing its 2021 movie line-up in theaters and via HBO Max came as quite a shock to the media and entertainment industry last week, crystallizing just how fast 2020 has accelerated trends in media consumption and technology. The decision was unexpected and reportedly left prominent movie stars and […]
AdExchanger named PMG to its inaugural Programmatic Power Players List this year, a guidebook that recognizes the leading agencies, strategic partners, and solution providers in the marketing technology industry. From data providers, DSPs and SSPs, and DCO platforms, this list of 60 companies spans the entirety of the programmatic advertising landscape. The 2020 Programmatic Power […]
As TV networks jump feet-first into ad-supported streaming services, there are lessons that its sellers could learn from AVOD players, and vice versa. That’s the premise of a recent AdExchanger article, which featured commentary from PMG’s Natalee Geldert. The story listed out three main lessons: Bring AVOD’s lighter ad loads to linear Niche audiences can […]
Recently, an AdExchanger story covered how supply path optimization has many benefits to clients, but can also create unintended effects for advertisers as well as in the marketplace. PMG’s programmatic director Justin Scarborough shared his thoughts about the topic and discussed market fragmentation, Google and its inherent advantages. The story identified two main pitfalls from […]
Trying to reach gamers has been on the radar of advertisers for many years, but it’s only been in recent times that their mindset about in-game advertising changed — from seeing it as an opportunity to put up a virtual billboard to an extension of their social media strategy. That shift in thinking, according to […]
PMG’s Katie Anderson recently shared her thoughts with Digiday, as the publisher released joint research with MiQ to better understand whereomnichannel programmatic strategies stand, gauging brand and agency marketers about their current practices and plans for programmaticbuying, and to identify their most significant pain points and most promising tactics. Among the report’s findings were that […]
Chances are, you are one of the millions of people who have ordered from Amazon during the COVID-19 crisis. Enough people have done so, helping the company see a 44% spike in year-over-year ad sales during the last quarter. However, according to PMG’s Price Glomski, while the company’s ad business is booming, there are significant […]
It seems like ages ago, but in late February and early March, AdAge and GumGum held a series of breakfast events in three cities to discuss critical changes to the ad industry. Key among the topics was that in less than two years, Google’s Chrome browser would effectively eliminate cookies, forcing advertisers that may have […]
According to Digiday, retail media — that is, ad inventory in retail and grocery media channels from Amazon, Walmart, Target, and others — is one of the big winners of the vast majority of consumers sheltering at home. And this shift, according to PMG’s Nick Drabicky, is a permanent one. Prior to the crisis, advertisers […]