COVID-19
As TV networks jump feet-first into ad-supported streaming services, there are lessons that its sellers could learn from AVOD players, and vice versa. That’s the premise of a recent AdExchanger article, which featured commentary from PMG’s Natalee Geldert. The story listed out three main lessons: Bring AVOD’s lighter ad loads to linear Niche audiences can […]
Recently, an AdExchanger story covered how supply path optimization has many benefits to clients, but can also create unintended effects for advertisers as well as in the marketplace. PMG’s programmatic director Justin Scarborough shared his thoughts about the topic and discussed market fragmentation, Google and its inherent advantages. The story identified two main pitfalls from […]
Trying to reach gamers has been on the radar of advertisers for many years, but it’s only been in recent times that their mindset about in-game advertising changed — from seeing it as an opportunity to put up a virtual billboard to an extension of their social media strategy. That shift in thinking, according to […]
PMG’s Katie Anderson recently shared her thoughts with Digiday, as the publisher released joint research with MiQ to better understand whereomnichannel programmatic strategies stand, gauging brand and agency marketers about their current practices and plans for programmaticbuying, and to identify their most significant pain points and most promising tactics. Among the report’s findings were that […]
Chances are, you are one of the millions of people who have ordered from Amazon during the COVID-19 crisis. Enough people have done so, helping the company see a 44% spike in year-over-year ad sales during the last quarter. However, according to PMG’s Price Glomski, while the company’s ad business is booming, there are significant […]
It seems like ages ago, but in late February and early March, AdAge and GumGum held a series of breakfast events in three cities to discuss critical changes to the ad industry. Key among the topics was that in less than two years, Google’s Chrome browser would effectively eliminate cookies, forcing advertisers that may have […]
According to Digiday, retail media — that is, ad inventory in retail and grocery media channels from Amazon, Walmart, Target, and others — is one of the big winners of the vast majority of consumers sheltering at home. And this shift, according to PMG’s Nick Drabicky, is a permanent one. Prior to the crisis, advertisers […]
The increase in content consumption paired with reduced competitor brand presence has made auxiliary platforms such as Pinterest, YouTube, and Reddit ideal partners for brands looking to increase viewership, make connections, and acquire new customers during this time. Social media usage is up across all channels while people in quarantine try to fill their time. […]
So what is it? Quibi, founded by entertainment industry legend Jeffrey Katzenberg and seasoned tech executive Meg Whitman, is a subscription-based streaming platform designed to deliver short-form scripted and unscripted content to your phone. The name is a mash-up of the words “quick” and “bites,” a nod to the fact that episodes of Quibi shows will […]
During this period of uncertainty, many advertisers and brands are wondering how to speak to consumers, or if they even should have a conversation with them at all. As people turn to different media channels to get a break from the news and consume content, with rising inventory and lowered demand, it’s an opportune time […]